» Effective Ways to Get More Inquiries

All businesses want inquiries. Every Wedding Pro wants potential clients actively reaching out and requesting information about their services for their upcoming wedding or event. Simply creating a listing about your business doesn’t guarantee you business. It’s important that you develop, manage, and maintain your listing over time to maximize your business exposure and that you are showcasing your work to engage with interested parties.

Here at WeddingWire, we often use a billboard analogy. If you buy a billboard on the highway and don’t put anything on it, that billboard is not going to bring about much business for you. You need to make sure that you have eye-catching content and information that pushes couples to contact you.

Customer Success Managers and Account Managers are often asked by Pros, “How can I get more inquiries?” While there is no finite formula to get couples clicking and calling to encompass all Wedding and Event Pros, we do have some effective tips and best practices to drive interest and therefore, inquiries!

In addition to considering premium placement, which lists your business before basic listings and highlights your account, having a ton of great reviews will help to bring potential clients to you Storefront.

If you believe that you could be getting more inquiries from couples calling and emailing you saying they found you on WeddingWire, it could be time for a Storefront Facelift.

Here are some top tips for changing the appearance of your Storefront:

Swap out your Main Image. Even though your Main Image could be your favorite picture, it might not be helping to drive couples to your Storefront. Remember: couples looking at WeddingWire and our partner sites tend to respond to “aspirational” images. Your Main Image should showcase a couple or wedding party celebrating or using your product. Make sure that your pictures are bright, clear and colorful! Double check your Main Image in the vendor catalog after you choose it. You don’t want any important parts cut off or zoomed-in too far.

Change your Tagline. Your Tagline appears along with your company name, Main Image and number of reviews in the vendor catalog. If you’re not getting the clicks that you want, change it up! Instead of saying “Since 1942” for your Tagline, try “Hosting Gorgeous Weddings for Decades…” Instead of “Photojournalistic and Editorial Photography” try “The Beauty of Your Big Day Captured for a Lifetime”.

Edit your About Us section. Is your About Us section too long? Does it take several “scrolls” to get to where your Photos section is? Shorten it! Do you have only one sentence in this section? Add more content! Your About Us section should be a teaser that not only provides information about your company, but also pushes couples through to your website and to other sections of your Storefront. Make sure that there aren’t any typos or spelling errors and that the format looks clean.

Pick new pictures. For premium members on WeddingWire, there are an unlimited number of albums and pictures that you can add to your Photos section. Upload a new album (or two) with 15-25 professional pictures and change the order of your albums. This way, you’re adding content for couples to click through. By swapping your old albums for your new ones, you’re changing the look of your listing.

Add a video. Videos not only help to boost the SEO for your listing, but they also keep potential clients on your page for longer. Make new videos using the Video Builder, or embed videos from this past wedding season.

Highlight a recent review. A lot of the time, upgraded Wedding Pros will highlight a review on their Storefront and never bother to choose a new one. It’s important that the review you have highlighted is not only flattering to your company, but it also should be from a wedding within the past calendar year to show you consistently get great reviews, and have recent experience.

Most importantly: keep getting great reviews! Try using our Request Reviews Tool. You can also use our Reviews Widget, Reviews Tab in the Facebook Page Designer, and you can send out your Personalized Review URL to your past clients. All couples will want an idea of what to expect from your business. Make sure that you have a lot of examples!

3 thoughts on “Effective Ways to Get More Inquiries

  1. I have been a vendor since you first started … I have ask my brides to you look at the spotlight vendors and they say yes but we scroll to the one with most reviews .. I have 88 almost five star reviews and it disappoints me that it has come to money to be a spotlight vendor.. I understand we all need to make money, but If continue to advertise with you, will I be first as a featured vendor, if i have the most reviews I am reconsidering my advertising.. Please let me know your thoughts
    Best
    Donna

  2. Thanks again WeddingWire for providing great advice and strategies to get the most out of my listing.!!!

  3. Harold Wherry (Blue Breeze Band) ^(http://problog.weddingwire.com/goto/http://www.bluebreezeband.com) on

    Thank you for the fresh advice on keeping and maintaining our featured listing(s) up to date and attractive to potential clients.

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