Building online credibility by collecting reviews from past clients is an important aspect of your business’ marketing. While your clients probably tell you they are going to write you a review, you may find getting them to follow through is time consuming and difficult.
Our Review Collector Tool is a great way to send a personalized email to your past clients to request reviews and easily track the status through your WeddingWire account. But what happens if you’ve tried this tactic already, maybe even more than once? Are there other ways to collect reviews if your client isn’t responding to your emails?
Below are three unique ways you may not have tried to reach out and collect more reviews from your past clients!
1. Send a handwritten note
Because everything is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a thank you note to your clients. While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding (or event) but ask them to post a review for you! Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.
Pro Tip: Consider ending the thank you note with the request to leave a review so it’s the last sentence they read. The request will be fresher in their minds!
2. Use social media
Have you considered using a Facebook private message to solicit reviews? If you find your clients are active on Facebook, try sending them a private message. When your client reads the message, they are more apt to leave you a review when they’re already online. It’s also a good idea to post regular review reminders with your Storefront link so that your followers know reviews are important to your business.
Pro Tip: If you’re using a Facebook Business page, you won’t be able to private message the client unless they’ve messaged you first. If you’re comfortable using your own personal page to send the message, just be sure you’re respecting their privacy. If they don’t respond to the message, don’t continue trying to use that channel as they may not want to interact with your business in that way.
3. Showcase existing reviews
Showcasing your existing reviews will help the reviews come to you! If your clients know how much your business values reviews from your first few interactions, they’ll remember throughout their dealings with you that they’ll be encouraged to write a review about their experiences. Try printing out some of your best reviews and frame them in your store so visitors see them there. Include a recent review in your email signature so that each email is a low-key reminder. Then, when you ask for the review, they’ll be more likely to write it based on the knowledge that you take them very seriously and display them prominently!
Pro Tip: Don’t forget – we’ll help you showcase your reviews right on your Storefront with the WeddingWire Rated™ program! As you continue to build more reviews, you’ll earn higher badge levels to show off those great ratings!
Changing up your process for requesting reviews by providing different ways for your clients to connect with your business will make it easier for clients to review you in the method they prefer! Each client is different, so be sure to follow up with these different methods if at first you don’t succeed. A good rule of thumb when it comes to collecting reviews is to plant the “seed” early. No matter which methods you choose to get reviews from clients, you should start mentioning the importance of reviews for your business in your first few interactions.
What other ways have worked for you when requesting reviews?