Photo by Catherine Lea Photography
This article was written by Education Expert, Meghan Ely, OFD Consulting
We’re in the business of people. I know I’m preaching to the choir when I say this. Conference season is no different – from speaking to spectating to traveling and anything in between, we’re constantly sharing our expertise, chit-chatting with the flight attendant (maybe even calling down to the hotel desk to ask for another sleep mask?), and networking with all of the pros we get to reunite with from across the country.
Networking itself is an amazing way to maintain professional relationships and market yourself in the industry, especially when a rare in-person opportunity comes along in the midst of exchanging emails on top of emails. Putting in that face time is crucial! That being said, let’s dig into the etiquette of networking, namely during conference season.
Be mindful of investment
While this is an amazing time to introduce yourself in person rather than e-meet a fellow industry pro, remember that you’ll probably encounter a lot of jet-lagged faces and some potentially overwhelmed if they have upcoming topics or panels they’ll be speaking on. Don’t let this deter you by any means, just remember that they’re eager to meet people as well, so don’t monopolize anyone’s time.
Kylie Carlson of International Academy of Wedding and Event Planning says, “You definitely want to incorporate continuing education into your trip. But while you’re there, be mindful of the fact that people have paid to attend the conference and want to learn. Take note of their investment.”
Continuing professional relationships (the right way)
This goes for jumping back into professional relationships you might be currently cultivating as well. Kevin Dennis of WeddingIQ notes that if you’re looking to take it the extra mile by being referral-worthy, you’ll want to put in the legwork without being pushy. “Directly asking to be on the preferred vendor list will have the opposite desired outcome. You must give to receive, so boost fellow creative partners with whom you would love to work, and give out their names whenever you have the opportunity. The more you refer, the more referrals you will ultimately receive. That partnership will flourish faster than you think.”
Bill Tzizik, CEO of Classic Photographers, knows that following up (and following through) is the best thing you can do to set yourself up for success. “Everyone says that they’re going to follow up, but few do so in a timely manner. Have a system that works for you for collecting information on site – not just grabbing business cards.”
Do yourself this favor during the conference you’re attending – take note of those speaking on topics relative to your business and the goals you’re pursuing. This builds up for a wonderful segue into a conversation, especially if you’re growing a professional relationship and looking for a topic opening, especially for your follow-up.
Note that while they seem like great people to flock to during networking time in between sessions, the event organizers themselves are going to be the busiest people at the event. It’s better to say a quick hello to them (and any other panelists who may have tight schedules) and follow-up after. I promise they’ll be much happier you did and that phone call or email will be more memorable to them after a whirlwind conference.
The key to etiquette is to simply be respectful of time and money. Even speakers invest their own money into travel and accommodations, so you don’t want to crowd them in their downtime.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.