It’s now officially the last month of 2014, which means it’s time to think about next year! There are probably a number of items on your business’ to-do list, but you should also consider mobile marketing as an addition to your goals.
This year, mobile devices overtook desktop Internet usage for the first time ever – in January, mobile devices accounted for 55% of Internet usage in the U.S. It’s safe to say that mobile marketing is here to stay! Below are some tips for making 2015 your business’ mobile marketing year.
Assess your mobile readiness
Before you start creating your mobile marketing strategy, assess your business’ mobile readiness. Do you have an optimized mobile website? Is your business’ website responsive on all devices? Do you have the ability to create a mobile app for your business? Answering these questions can help you determine where you should start and how far your strategy can take you! Remember that there’s no sense in dedicating time or money on mobile marketing efforts if you’re not ready to provide a good mobile experience for potential clients.
Enhance your existing mobile presence
Mobile websites are different from their desktop counterparts in that the screen is much smaller and there’s no mouse, so the way a person uses your website will be different. They’ll need big, easy-to-click buttons rather than text links, and you’ll want to break up the copy on your web pages to make them easier to read on small screens. If you don’t have a responsive website design, you can easily create a mobile website with our Mobile Website Creator. Our tool allows you to paste a quick bit of code to your website, which will make it so your website is optimized for mobile devices.
Remember that social media counts!
While social media doesn’t provide you with a direct connection to potential clients, using social media can get your business in front of a broad audience. And, with more than two-thirds of Facebook users accessing via mobile at least some of the time, mobile is a large component of social media usage, too. Whether you’re posting organically or using some paid strategies on Facebook or Twitter, social media is another easy way to reach couples when they’re on-the-go.
Add a mobile component to existing efforts
One of the easiest ways to boost your mobile marketing efforts is to add a mobile component to your existing marketing efforts. After all, your mobile marketing strategy should be part of your overall marketing strategy, not just a separate part! Make sure your emails have an easy-to-read mobile version, and any landing pages you drive to during specific campaigns are able to be used on mobile devices. If you’re interested in mobile opt-in marketing, you can combine SMS texts with your emails and social posts for an additional, personal touch.