It seems like every business blog is touting the importance of the mobile experience these days – and for good reason! The number of smart phones in use worldwide has exceeded 1 billion, and it’s only continuing to climb. In fact, although only 1% of small businesses have optimized their website for mobile viewing, 50% of all local searches are performed on mobile devices! With engaged couples using mobile devices and tablets more and more often, it has become very important to create a mobile website for your business.
A mobile version of your business website allows potential clients to contact you easily while on the go, directly from their mobile devices and tablets. Your WeddingWire Storefront is already optimized for mobile viewing, so that’s one less thing to worry about!
If you don’t yet have a mobile version of your website, follow our tips that will take you from creating your mobile website to integrating mobile into your overall marketing strategy!
Create a mobile-friendly version of your website
The WeddingWire Mobile Website Creator allows Premium Pros to optimize your business website on mobile and tablet devices within seconds using information from your WeddingWire account! You’ll always have up-to-date information synched, and you can easily customize the look of your mobile site to match your business’ branding. Other solutions include Mobify or the Obox Mobile plugin if your website is a WordPress site. Creating a mobile website should not be expensive or take up too much of your time, so there’s no excuse not to go mobile!
Keep it short and simple
All mobile content should be two things: short and simple! Don’t overwhelm your mobile visitors with too much copy so that they have to scroll endlessly to read all you have to say. Images should be used, but make sure they’re sized appropriately and use them sparingly to break up content. Keep everything concise and to the point. If there’s too much content on your mobile site’s pages, it might cause them to load slowly! Keep the site simple by making links and buttons large enough to be easily pressed.
Reap the social benefits
More than two-thirds of Facebook users now access the network via the mobile app, and that’s just one network! Complement your mobile website by updating your social media properties throughout the day. Real-time data is important to mobile usage, so it’s important that your social posts reach mobile users when they’re on their devices in order to be relevant. Mobile browsing tends to peak in the evening hours after most people are done working, so try to post during those times if you’re trying to reach mobile users.
Integrate mobile into all your tactics
A mobile version of your website is only phase 1 of your mobile transformation! When embarking on new marketing campaigns of any kind, think mobile first and work your way back. Buy the newest smart phones to get the latest mobile experiences – it may seem expensive, but in the long run a new smart phone is one of the cheapest investments you can make! Mobilize your email communications so they can be read and interacted with just as easily on a mobile device. Mobilize your customer experience and your payments so your clients can work with you from a variety of devices. As mobile usage is predicted to surpass desktop usage in the next few years, start working mobile into more of your strategy!
Do you have a mobile website? Were these tips helpful? Let us know in the comments!