When it comes to writing for your wedding business, there are a lot of things to keep in mind. The messaging in your blog posts should be consistent with your content your website, and your emails and social media posts should also reflect the same tone and voice. With all of those considerations, it’s easy to write too much (or sometimes too little) to keep it all straight!
If you’ve ever wondered how long your pieces of digital content should be, you’re not alone. Luckily for you, there’s a ton of research on exactly how long your digital content should be for ideal exposure and views on the various channels. Below are some of the findings:
Facebook. Research shows that posts shorter than 40 characters (meaning words and spaces or punctuation) had 86% higher engagement rates than longer posts. This isn’t to say that long Facebook posts are useless – in a lot of cases, there’s no way to condense information into less than 40 characters. If you can squeeze posts to under 80 characters, they get 66% more “likes” and comments.
Twitter. Twitter, unlike Facebook, is already very limited in the amount of content users can post. Ideal post length on Twitter is actually longer than ideal post length on Facebook, but it’s an easy number to remember: 100 characters. Twitter’s own research shows that medium-length tweets get the most re-tweets. Why? If users want to “quote” the tweet or retweet and add their own thoughts, they have enough characters left to do so. For optimally shareable tweets, aim for 70-100 characters.
Headlines. If you have a blog, pay close attention to this one! Just like people scan blog posts, (sad, but true) they scan the headlines. The maximum word count for headlines is just six words. Research shows that if a headline is longer than that, readers only look at the first three words and the last three words. Consequently, keeping headlines to six or fewer words ensures that readers pay attention to the whole headline. Plus, Google typically only displays 50-60 characters of the title in search results, so the shorter, the better!
Email. Email marketing can be one of the most useful tools in business – but are you doing it right? It can be hard to get potential clients to open emails, and subject line length may play a part in that. Subject lines between 28 and 39 characters have a higher click rate than other lengths. The maximum number of characters you should have in the subject line? 50. Going over that almost guarantees that readers will lose interest before even opening the email.
As a reminder: these digital content lengths are great guidelines for your business, but you should still do your own iterating and testing to see what works best! Use them as a starting point and let us know what you find in the comments.