This post was written by Leila Lewis of Be Inspired PR. As a business school graduate from Santa Clara University, Leila (Khalil) Lewis’ career began in publishing, where she worked in marketing and editorial roles for business and lifestyle publications. Since transitioning into the wedding business in 2004, Leila has over 10 years of wedding marketing experience under her belt, and is the industry’s go-to for wedding public relations services, brand development and business consulting.
Online brand representation can make or break a company. I’ve been consulting with brands for the past 10 years, and I have seen just how effective a well-done company website can be. Your website can be visually appealing, but if it doesn’t have a few fundamental basics, then your website could have a negative impact on your business.
Below I share five things to remember when creating a website for your wedding business. Some of these tips may seem like no-brainers, but 60-80% of sites I review are still missing the mark on what makes a website client-friendly!
Tell Your Potential Clients Who You Are
Many sites refer to the overall company name when describing what they do, but there is no mention of who is behind the brand. Potential clients are looking to learn everything there is to know about your company when accessing your website, especially who you are! Including an “About Me” page will allow your clients to easily access the information they want, including your name, photo, and a short bio. Use this page to your advantage and list your impressive credentials and past experience.
Include Social Media Links
If you make it difficult for potential clients to find your social media sites, they aren’t going to spend the time looking for them. Including links to your company’s Instagram, Twitter, Pinterest, and any other relevant social media accounts will allow clients to not only access the sites quickly, but will give your company credibility and relevance with the new generation of customers. Make the links clear and visible on the home page and include it on all other pages as well.
A company website is not the place to be humble. Create a press page where you showcase any features, mentions, or positive reviews. Clients will be more inclined to work with a company who has had previous success. Include links to these features and don’t be afraid to show off your work!
Don’t Forget Your Contact Info
Including contact information is possibly the most important part of a website. You could have a perfect website that entices every client that sees it, but if you don’t have contact information, clients may not take the steps to reach out. Create an email account specifically for business inquiries to avoid the overflow of emails. Reserve your direct email and direct phone number for existing clients and business relationships, but make sure you also give potential clients a way to contact you!
Make It Mobile-Friendly
In 2016, having a website that is “mobile-friendly” (meaning very easy to navigate on a phone or tablet) is imperative to keep the interest of potential new clients. Many clients will be looking up your brand on-the-go and will never see your website from a computer screen. Make sure that the mobile-friendly version of your site is just as appealing and easy to navigate as your traditional one!
By making these simple changes, your website can lead your brand to serious growth. What other changes have you made to drive more business through your website? Let me know in the comments!