Did you know that there are over 156 million public blogs, and over 77% of internet users read those blogs? Blogging is a great way to build trust with your readers, educate and inform them, and assist with your sales conversions. Creating a blog and blogging consistently, though, is easier said than done.
If blogging more is one of your 2015 resolutions, try these three quick tips to help you jump start your blogging efforts and maintain them throughout the year!
Brainstorm topic ideas up front
The hardest part about starting (and maintaining) a blog is coming up with post topics! Take some time at the beginning of the process to brainstorm a bunch of ideas to keep in mind. It helps to look at a calendar and think about any seasonal or holiday topics that your readers would be interested in, and then fill in the rest of your queue with more general topics. Think about common questions you receive from clients, or discussions you see on the WeddingWire Forums – these can be great topic starters! In addition, posting photos from your recent weddings (always giving the photographer and other vendors credit!) is a great way to keep your blog updated and show off your work to potential clients. Add to your list of topic ideas whenever you feel inspired to keep your list topped off.
Create an editorial calendar
Whether you create a strict calendar with topics for each date or just decide on a day to publish each week, creating a calendar for yourself will help incorporate blogging into your work schedule. It’s easier to stay on track when you know ahead of time that something is due! Use your brainstormed topic ideas to keep your calendar topped off and identify topic areas you haven’t yet explored.
Ask for help when you need it
Unless you’re a one-man or one-woman business, you’re not the only one who needs to contribute to your blog! Ask your employees or co-workers to help out – whether they help you brainstorm topic ideas or assist in writing, they can be a great resource to keep your blog running. You should also run your posts by someone else before you publish to have them look over for edits and general thoughts. The process will become easier with help from others, and you’ll see fewer typos or errors with an extra set of eyes on your posts.
Cheers to better blogging in 2015!