|This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
Youtube has become the 3rd largest site in the US as we turn to the web to watch videos. Our consumption of online videos is expected to continue to expand five times by 2015. Your cable provider will be channels 1-200, while Youtube will become channels 201-50,000. Youtube will be able to create customized ‘channels’ of content that are specific to each and every niche.
Furthermore, new mobile devices and tablets will allow us to consume video anywhere. We won’t have to come home to watch our shows or use a DVR. Rather, we’ll be able to sit on the beach and watch the Superbowl on an iPad! Media will become on demand, anytime and anywhere.