Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.
So, you’ve started your very own blog. Maybe you’ve been consistently creating content for a month or two, but now you find yourself stuck with nothing more to write about. You have writer’s block, a totally common ailment that all writers face every now and again. Rather than let your blog sit dormant (not the best idea if you’re looking to grow followers and social shares), let us help you get your creative juices flowing with our tips for beating writer’s block!
We’ve done the brainstorming for you and created some fun topic ideas for your business based on your wedding industry category. Now you simply have to set aside some time, get ready, set, and start blogging! And, remember, beautiful, unique and interesting images showcasing your work is always important to include on your blog (such as the photo below)!
Photo Credit: K. Thompson Photography
“A Venue For All Seasons” – Share (professional) photos of your venue in different seasons, highlighting how the space could be utilized and decorated at different times of year and for different style events. This shows the beauty and versatility of your space!
“Real Couple’s Menu” – Outline a creative menu from a recent wedding, and discuss how you worked with the couple to make their vision come to life. Share professional photos of the food, if you can!
“Flower of the Week” – Write a post featuring a specific blossom. Talk about why you love the flower so much and share some photos of bouquets or centerpieces you’ve created using the particular bloom.
“If I Could Plan It” – Design a dream “wedding” for a recently-engaged celebrity. Which flowers would you suggest Jennifer Aniston use at her wedding? Which venue would you choose for Kelly Clarkson? This is a fun way to let your imagination run wild and show couples how creative you can be!
Band, DJ or Ceremony Music
“What’s That Song?” – Share a few under-the-radar songs that would work well at various moments throughout the wedding, or your favorite “crowd pleaser” songs that always get the party started or create a special unforgettable moment.
Dress and Attire
“Perfect Pairs” – Showcase a wedding gown that you carry in your salon, along with a bridesmaid dress that would look great alongside it. Give insight into the designer, the style and fit. This makes a great weekly feature!
“Real Weddings and Events” – You’re in luck. You can easily share real weddings and events on your blog. But instead of just featuring photos or video of the event, be sure to get some quotes from the couple and feature a full vendor list to give credit where it’s due. Use great descriptive words to explain the event, and people searching for similar inspiration will more likely find your work! Request that your featured couple, and the other Pros involved with the event, share your post on their social networks to gain added exposure.
“Style this Space” – Select a local venue and share photographs of rental items you would use to decorate and enhance the space. Explain why you chose those items, and link to more information about the rentals on your website.
Lighting and Decor
“Before and After” – Show how great lighting really enhances a space by sharing before and after photos of events you’ve worked on. Describe the venue, give a background about the event, and share the types of lighting and equipment you used to make the space come alive.
“Color of the Week” – Choose a color scheme and share photos of several invitations that fit that palette. There are so many color combinations to choose from, so you’ll have weeks and weeks of content!
“Reading of the Week” – Couples are always looking for unique ceremony readings. Share your favorites on your blog and explain why you think they are meaningful and special.
“Flavor Combos for Every Season” – Of course, you should share photos of your cakes on your blog, but don’t forget to make mouths water with your most exciting flavor combinations. Share flavor combinations that work best at different times of the year, your favorite pairings, and any other special treats you offer.
What wedding blog idea or theme do you recommend to other Pros? Don’t see your category on our list? Tell us what category you serve and if you have any suggested topics in a comment!