|This post written by Tim Chi, CEO of WeddingWire. Follow him on Twitter @wwtim. Tim first developed the concept of WeddingWire shortly after getting married in 2005 (to his lovely wife Tracey). As an experienced entrepreneur, Tim sought out to assemble a team and build a technology that would help both engaged couples and vendors in the wedding industry.
It’s a fitting name for Philly indeed, “The City of Brotherly Love”. On Monday, Jan 24th, 2011, I (along with members of the WW Executive Team) had the great pleasure to meet up with local Wedding Pros in downtown Philadelphia.
WeddingWire hosted our first “Networking Night” of 2011, complete with food, cocktails, entertainment, and a quick (yet informative) presentation from WW CMO, Sonny Ganguly (follow on Twitter @sonnyg). Sonny covered a few of this top New Year’s Marketing Resolutions for 2011 and shared them with the audience. When we launched WeddingWire a little over 45 months ago, we made a commitment to share our knowledge back with the wedding industry. We work very hard to stand-out and differentiate ourselves to brides by following the latest technology trends and adapting them for our industry. Sonny often covers these concepts and techniques in his monthly webinars (which can be found in the WW Vendor Education Center).
I truly enjoyed meeting such a talented, ambitious group of Wedding Pros that embody the true spirit of entrepreneurship. Not only did I learn a great deal about your own individual businesses, I learned (and sometimes was told flat out) about ways that WeddingWire could improve our offering as well.
The entire experience reminded me of a book I read last year that masterfully illustrated the importance of listening to your clients and how to do so effectively in today’s tech-driven society – Groundswell: Winning in a World Transformed By Social Technologies. Thumbs up recommendation for anyone looking to learn how to listen effectively in today’s social (and very vocal) world.
Hats off to you Philly Wedding Pros! Thank you for sharing your evening with us! Looking forward to next time already…