The human race sends and receives billions of emails per day – 89 billion of which are business emails – and we spend an average of 11.2 hours per week reading and answering email. Let’s face it: it’s hard to get noticed with that amount of email volume. But there are a few simple strategies your business can use when writing your emails to help them get noticed!
Want to make sure your emails are being opened, read and clicked? Follow these tips!
Write a descriptive yet clear subject line
Make it easy for your audience to find out what your email is about by making the subject line descriptive, but don’t add so much that the message gets blurred. Keep it simple and clear by choosing only one or two main ideas in the subject line. If you’re using an email provider service, you also have pre-header text to use to further elaborate on the information contained in the email!
Put your calls-to-action up front
Don’t waste your recipients’ time with a lot of content before getting to the important parts mentioned in your subject line. Feature the calls-to-action prominently in each section of the email, with the option to read further for more details and context. This makes it easier for recipients to see everything you’re asking for or telling them about, and avoids the distraction of too much content.
Take the time to proofread
Most small businesses don’t have an editor or a content person to make sure everything is spelled and written correctly, but that doesn’t mean you get a free pass! Don’t rush through the proofreading process – take the time to read through the final version of your email. You don’t want to spot that tiny error after the email has already been sent. No one is perfect, so in the case that you do make an email mistake, check out our “oops email” tips!
These tips don’t take a lot of time or effort, but your business could see big improvements in your open and click-through rates by taking these small steps to writing better emails.
Ready to take the next step? Read our tips for standing out with your email design!