» Wedding PR: The Art of Exclusivity

WeddingWire Education Expert

Meghan Ely
Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you with your wedding marketing and wedding PR, please contact us today.

In the world of Wedding PR and real wedding submissions, exclusivity reigns supreme in the eyes of the editors. Wedding blogs and magazines aim to give their readers fresh content in an ongoing effort to deliver the latest inspiration, so it will be frowned upon if you enthusiastically begin submitting your favorite wedding of the season to every media outlet you come across.

Wedding PR: The Art of Exclusivity | WeddingWireEDUBefore you begin hand selecting editorial worthy detail shots, be sure you take the time to do your due diligence and become familiar with a publication or blog’s rules. Most media outlets will have a submission page that clearly outlines their preferences. If there is any question as to an exclusivity policy, then it’s best to submit the wedding to one spot at a time until you find it a home. This may mean longer waiting periods but far better to face this scenario than to build a reputation as someone who is known for only submitting “been there, done that” content.

A question that often comes up with wedding professionals (especially photographers) is that if sharing the same images is acceptable through marketing efforts, as well as with the wedding day team. The media as a whole tends to recognize that a wedding professional’s blog and website are some of their most effective marketing tools, so unless a particular wedding blog or magazine specifically states not to post it; it is acceptable to go ahead and give that wedding the online love it deserves.

On the other hand, if you have a particular fetching wedding, it’s best to put the brakes on sharing it with your eager wedding colleagues for the time being. Although anxious to add these images to their portfolio, it’s best to hold off allowing the wedding to go viral before it’s been picked up. If you find yourself in this scenario, be sure to make the submission a top priority while also tiding the wedding day team over with a comprehensive blog post that does justice to everyone’s collective efforts. You can also consider sharing photographs with the team with the stipulation to please hold off on using them to market online until the submission has been picked up and featured.

If you were a part of the event but not the photographer, it’s best to sit tight and make the best of the situation. The good news is that you may be able to ultimately enjoy a wedding PR win thanks to the submission efforts of the photographer.

If your desire for event images, however, in no way conflicts with the submission process (for example, if you’d like images for a bridal show or for brochures), then have an honest talk with the wedding photographer, outlining your initial needs and strategies and see if you can be the exception to the rule.

It’s always fun to get excited when you have a wedding that you would love to submit and the next time you do, just, be sure you are offering up something new and inspiring that hasn’t made its rounds just yet.

Want more about real wedding submissions? Check out more tips about getting published from a WeddingWire Editor, and Meghan’s top three ‘can’t miss’ components of a real wedding submission. 

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