Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
The cardinal rule of public relations remains constant in this always-evolving industry: the key to success is making it easy on the media to find you and learn more about you. Remember – most journalists are constantly on a deadline and only have so much time to get the information they need.
A media kit is a great tool that does just that – giving the media pertinent company details for their story. And just how important are media kits? In a recent study by TEKgroup International, 98% of journalists agreed that companies should have a media kit, preferably as an online press room.
That’s right – gone are the days when professionally designed, printed media kits were the preferred method for distribution. Now, it’s advised that the budget allocated for the creation of a print media kit now is redistributed toward a goal of a strong, easy to navigate online press center.
The inevitable question becomes: what should you include in your media kit? While the must-have’s vary depending on the company, below you’ll find some of the most common items you’ll want to consider including:
- Company fact sheet with interesting points such as your mission statement, company size, location and target client
- Company profile/history outlining your story
- Biographies for each member of your team
- Logos and Photos, that are easy for the media to download
- Recent Releases featuring newsworthy announcements about your company
- Contact information for press inquiries (that’s you unless you’ve hired representation)
I’ve always found that examples help my clients better visualize the final outcome, and look no further than WeddingWire’s own Press Center for inspiration.
Looking to develop meaningful media relationships? Take the first step by creating an informative and comprehensive media kit that editors will no doubt appreciate.