Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
So you’ve done your research and planned out your year. You’ve selected swoon-worthy pics and you’ve told a tale of the couple worthy of Shakespeare. You get picked up by a publication (hooray!) and the day has come to enjoy the feature’s debut.
Ninety-nine percent of the time you’ll find yourself doing cartwheels and giving your wedding team a virtual high-five when your real wedding submission comes to fruition, but on occasion, you’re going to find yourself disappointed with the results.
One of the most interesting parts of a real wedding feature is seeing how it is interpreted through the editor’s eyes – which focuses on their favorite photos as well as their take on the couple’s experience. With that comes one of the biggest benefits of PR – credibility from a third party. On the other side is one of the challenges of PR – losing control of the final outcome.
The good news? There are plenty of things you can do to lessen the chances of a disappointing feature, including:
1. Do your research in advance. There are plenty of considerations when it comes to targeted media outlets in which to pitch. One of things that you’ll want to make sure you ask yourself is how well you like their current features – from photo selections and how they promote it to the general tone of the articles.
2. Send only photos that you’re OK with being published. This may sound like an obvious tip, but every so often you may reflect back on a submission and realize that you selected a handful that simply weren’t your favorites. The best thing you can do is pick the ones you’d like to send, step away from it and then revisit the collection with a fresh set of eyes. Better yet – have a trusted member of your team review them one last time for any final feedback.
3. Take the time to craft a great story. There are editors who prefer to interview the couples directly, but in many instances they’ll consider using the copy you send along. With the latter scenario, it’s imperative that you send along professional and compelling copy that is devoid of any grammar errors or typos. This will only better your chances of having it included in the piece.
4. Credit everyone. There will be times when you get picked up and not every vendor from the wedding day team will receive a nod. Your aforementioned research will assist you with finding blogs and publications that historically credit everyone. Another best practice to consider incorporating is making sure you collect the names of everyone from the wedding day team – from the bridal gown shop and transportation to the rehearsal dinner band and on-site hair stylist. Ultimately, you can’t control who is published, but you can at least make sure everyone had a chance.
So what if you do your due diligence with the above and still find yourself in “womp womp” circumstances? Now, it’s time for a little perspective. At the end of the day, it’s still a PR win that you should be proud of, and if you plan on regularly submitting, then there are plenty of other reasons to celebrate heading your way!