» How to Leverage the Royal Engagement for Your Business

Photo by Kensington Royal via Instagram

This article was written by Education Expert, Meghan Ely, OFD Consulting

Unless you’ve been living under a rock, you know that the UK’s Prince Harry is marrying American actress, Meghan Markle in May 2018. That’s right friends: it’s another royal wedding!

If you’re anything like me, your initial reaction was probably to pull out your commemorative china, don a fascinator and toast the engagement with a cup of your best Earl Grey. Or, if you are just a little bit less obsessed, you at least had a moment of recognition that the media coverage of all things bespoke is guaranteed to be constant and overwhelming through May and beyond. Either way, as a wedding professional it’s time to celebrate because this is a major opportunity to leverage your expertise in return for some valuable publicity – even if you don’t know the first thing about making a proper fruit cake.

The fact is that from now until May, media outlets will be hungry for stories, either directly related to or inspired by the engagement. Now is the time to get your name out there and take full advantage of this gift. Kate and Will married in OFD’s second year, and I was able to turn that into national TV coverage! Good Morning America actually sent a team to film my royal wedding viewing party – one of the Crown Jewels (pardon the pun) of my own early publicity. It was, and still is, all about timing, experience and enthusiasm.

So, what can you do to get your piece of the royal publicity pie?

  • Reach out to your local media
    If you’re already seeing coverage of the royal wedding locally, even if it’s just the engagement announcement, hunt down the writers on the beat and email them now. Introduce yourself and establish your wedding expertise, along with your willingness to chime in.
  • Leverage content on your own website and social media
    One of the biggest challenges people have with blogging is coming up with content, so take advantage of the global attention and create an ongoing blog theme related to it. Include your observations, predictions and commentary.
  • Sign up for HARO
    If you haven’t done so already- keep an eye out for wedding related inquiries, which are bound to increase as the fervor builds.
  • Plan an inspiration shoot
    If you don’t feel comfortable putting yourself out there as an expert, go ahead and at least consider your own fun shoot inspired by the royal wedding. Dare to be different, but make sure it complements themes and elements predicted for the upcoming nuptials (remember that editors need to be able to connect the dots). The wedding is in May, so start submitting by March, at the latest.
  • Have fun!
    Host a local viewing party and invite all of your wedding friends. It’s a great way to ramp up the wedding season and make deeper connections.

    There is no reason to fear royal wedding madness – this is a great time to be in our industry. Prepare for an adventure, because this will definitely be one of your most entertaining wedding seasons yet.

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.