Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
When I mention blogging to just about anyone – client, colleague or all-around wedding buddy, I’m generally met with the same reaction: groan. I’ve come to expect it, in fact – even from those like myself who actual enjoy writing.
And I get it – blogging takes time out of an already busy day. The idea of having to sit down, come up with a topic and then actually write isn’t terribly appealing. But, just like those not so fashionable yet oh-so-practical shoes you have to wear on event day, blogging is a necessary evil. This is particularly the case if you have an interest in increasing your press in 2015 and beyond.
First and foremost, it’s an undeniable fact that the media seeks out sources online. If you haven’t started chasing down the key words in your market for your area of expertise, then now is the time to make it happen. There are a number of factors that affect your Google rankings, and a regularly maintained blog with the appropriate key words is one of them. If there is a local editor looking to interview a wedding photographer, for example, then they’ll start searching online and you absolutely want to be on the first page of results to increase your chances of being contacted.
So what should be on your to do list? It’s time to either start studying SEO 101 or consider hiring an expert in the field. You’ll need to identify what key words are most popular in your market and then begin incorporating them as organically as possible within your blog posts through the tags, the title, the image descriptions and the body of the post.
Additionally, your blog is a fantastic channel for sharing company news. Recently receive an award? Have an upcoming speaking engagement? These types of newsworthy items should be an ongoing topic on your blog – even if it’s just a brief announcement with links directing readers to links for more information to start. Not only are you impressing your audience (which will include prospects!), it’s great to have handy should there be media scoping you out for a potential story.
To ensure you leverage company news in a timely manner, set aside an hour to review your 2015 calendar to gauge whether there may be any upcoming news to share. Mark it on your calendar accordingly and consider pre-writing (or delegating to someone else!) as much as possible in advance to save time.
Finally, your blog is absolutely the best tool for showcasing your wedding portfolio. I’ve always advised my real wedding feature clients to steadily post new weddings on their blogs, especially as we begin to develop relationships with the media for them. We’ve found ourselves in many instances, where we’ll connect with an editor who in turn will catch a recent wedding on the client’s blog and request it directly.
Now is the perfect time of year to start getting organized before you head into peak season. Grab your calendar and identify which weddings in particular that may be strong editorially. Make a note to identify the photographer (if applicable) and mark your calendar to follow up with him or her a few weeks after the event to inquire as to the images. Save yourself even more time by connecting with the couple in advance to collect details from their impending wedding so you can pre-write the copy and vendor list.
If there is one thing that’s for sure it’s that blogging for wedding PR can yield tremendous return. Keep the above tips in mind as you start making plans in 2015.