» Celebrate Marriage Equality With #WeDoLove

Celebrate Marriage Equality With #WeDoLoveOn June 26, 2016, WeddingWire and our sister site, GayWeddings, will celebrate the one year anniversary of the Supreme Court ruling, a decision that paved the way for marriage equality nationwide. It was an important victory for love that impacted all of us.

We know the support of wedding professionals like you means the world to engaged couples and newlyweds. So we’re teaming up with GayWeddings to create a fun, celebratory video including your #WeDoLove moments in support of marriage equality.

#WeDoLove celebrates weddings for all couples, and the outpouring of love and support, teamwork and togetherness for everyone who helps bring two people together. We salute the village it takes to plan a wedding from family and friends to LGBTQ-friendly wedding pros.

Want to submit? Simply upload a short video telling us why you “do love” in support of marriage for all! We’re looking for self-filmed videos between 15 and 30 seconds that discuss some of the following themes:

  • What word(s) comes to mind when you think about “marriage equality?”
  • How has marriage equality changed your life?
  • What does the one-year anniversary of the ruling mean to you?
  • Why is marriage equality important?

By adding your unique perspective to #WeDoLove, you’ll help us create an inspiring video to commemorate the one-year anniversary of marriage equality, and to stand behind love. Upload your video now, and tell us why you do love!

Submit your video now >>

» Help Your Clients Win $5,000!

Help Your Clients Win $5,000!If you’re one of the 77% of wedding professionals who has a goal of collecting more online reviews to increase your credibility, we’re here to offer a few thousand more reasons to request reviews from your clients.

For reviews written on WeddingWire from now until May 31, 2016, your clients will be entered to win $5,000 toward their wedding expenses! Invite your clients to review you all month long and they could win money just in time for the summer months ahead.

79% of wedding pros say online reviews are critical to their business, but 48% say collecting online reviews is difficult. Our review contest provides you with another reason to reach out if you’ve already sent a request, and it’s a great incentive for those clients who are still paying off their balances.

Since we know prospective clients like to read reviews to learn more about your business from past couples who have used your services, collecting more reviews helps your online reputation and helps other couples searching for vendors like you.

Easily share this contest with your clients on Facebook, Twitter, Pinterest, or add a note in your emails. Remember, each review counts as one entry – so spread the love by letting them know they could win some major moola!

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» WeddingWire Networking Night Atlanta

Earlier this week, wedding professionals gathered at Grand Hyatt Atlanta in Buckhead for WeddingWire Networking Night Atlanta!

At the Networking Night, Atlanta pros had the opportunity to enjoy the stunning venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Associate Director for Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and great photos from the evening (as seen below). If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Atlanta board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Jae of JaeBelle Photography!

WeddingWire Networking Night Atlanta 2016
WeddingWire Networking Night Atlanta 2016
WeddingWire Networking Night Atlanta
WeddingWire Networking Night Atlanta 2016 Continue reading

» WeddingWire Networking Night Cleveland

Earlier this week, wedding professionals gathered at The Club at Key Center for WeddingWire Networking Night Cleveland!

At the Networking Night, Cleveland pros had the opportunity to enjoy the stunning venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Regional Manager for Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and great photos from the evening (as seen below). If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Cleveland board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Meg of Meg Bowman Photography!

WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016
WeddingWire Networking Night Cleveland 2016 Continue reading

» Share Your De-Stressing Tips for Couples!

Share Your De-Stressing Tips for Couples!Wedding planning can be stressful and engaged couples often get overwhelmed with the pressure of planning and executing their day.

Our Editorial team is always looking out for ways to help brides and grooms combat the stress of wedding planning. We try to address the biggest questions and pain points with content like:

While much of our team has experienced the wedding planning struggle, we know that expert advice from wedding pros like you can really help make the process run smoothly for your clients.

This April, we’re collecting your best advice for engaged couples to help them stay organized, relaxed, and focused on what really matters as they plan their wedding. Do you have any tried-and-true tips for avoiding stress? Advice on staying focused on the importance of the occasion? Take a moment to share your best de-stressing tips to help prevent couples from becoming overwhelmed as we head into the busy summer months!

Selected tips will be included as part of an upcoming campaign for couples online and on social media, with a Storefront link or social media tag from WeddingWire. Be sure to fill out our form completely so we can give you credit for your ideas!

Submit your tips here >>

» WeddingWire Networking Night Columbus

Earlier this week, wedding professionals gathered at The Athletic Club of Columbus for WeddingWire Networking Night Columbus!

At the Networking Night, Columbus pros had the opportunity to enjoy the stunning venue space, network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation by WeddingWire’s Director of Market Insights, Andy Whittaker.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our newest issue of WedInsights, and great photos from the evening (as seen below). If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night Columbus board in the Pro Forums.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Jason of Avant-Garde Impressions!

WeddingWire Networking Night Columbus 2016
WeddingWire Networking Night Columbus 2016
WeddingWire Networking Night Columbus 2016
WeddingWire Networking Night Columbus 2016 Continue reading

» How Personalization is Changing the Wedding Industry

WedInsights

How Personalization is Changing the Wedding IndustryWhether it’s a highly customized ceremony or new personalized traditions at the reception, today’s couples are mixing the old with the new and looking for ways to make their wedding stand out from the rest. Your clients want a personal experience that reflects their values and beliefs as a couple, which means all bets are off when it comes to the tried and true customs of the past.

Below are some key stats from Volume 10 of the WedInsights Series that show how personalization is changing the wedding industry landscape in 2016 and beyond!

  • 72% of ceremonies are held at a non-religious location, and 1 in 3 couples create their own vows to add a personal touch.
  • While over 80% of brides are still being escorted down the aisle by their father, 55% of couples choose to have themselves and the wedding party walk down the aisle to non-traditional music.
  • 43% of couples prefer to see each other before the ceremony to take pictures – a popular trend that we’ve seen among same-sex couples for years.
  • While 72% of couples incorporate a tiered wedding cake, others are opting for alternative desserts like doughnuts.

The best part about personalization in weddings is that it’s a trend that applies to virtually all types of wedding pros! You can find ways to personalize all areas of the ceremony and reception to give your clients the unique experience they’re looking for. Your wedding business can take advantage of these trends by making the following adjustments to your sales process:

Be more visible to engaged couples across the internet

Modern couples are conditioned to expect instant access to important information. Make sure your website and all other online listings (including your social networks) are up-to-date and clearly communicate the key information that couples want to see – especially pricing and reviews. And don’t be afraid to show some personality – couples are looking for unique ways to approach age-old traditions, and they’ll value your personal experience and flair!

Continue reading

» Editors’ Favorite Multicultural Real Weddings

Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more. 

One of the best parts of the WeddingWire Editorial Team’s job is reviewing all of the real wedding submissions we receive. We particularly are inspired by weddings with strong cultural elements, as we want to share a diverse group of weddings and wedding inspiration with our readers. We also to want to educate our users about all kinds of wedding customs and traditions, which are so rich, varied, and exciting.

Below are some of our favorite recent multicultural real weddings to inspire your next event! And if you’re interested in submitting a real wedding, engagement shoot, or styled shoot for the opportunity to be published, please visit RealWeds.com for more information.

Jubilant Vietnamese Wedding in Florida with photos by Diana Lupu Photography

– Jubilant Vietnamese Wedding in Florida with photos by Diana Lupu Photography

Bright Indian Wedding, combining Hindu and Sikh traditions, in Texas with photos by Jennifer Weems Photography

– Bright Indian Wedding, combining Hindu and Sikh traditions, in Texas with photos by Jennifer Weems Photography

Nature-Inspired Vietnamese Wedding in New Hampshire with photos by Mon Petit Studio

– Nature-Inspired Vietnamese Wedding in New Hampshire with photos by Mon Petit Studio

Korean and Filipino Wedding in Torono, Canada with photos by Hennygraphy

– Korean and Filipino Wedding in Torono, Canada with photos by Hennygraphy

Sparkling Indian Wedding in New York with photos by Origin Photos

– Sparkling Indian Wedding in New York with photos by Origin Photos

Continue reading

» Announcing the 2015 Newlywed Report

WedInsights

Announcing the 2015 Newlywed ReportWeddingWire is excited to release our 2015 Newlywed Report, our largest analysis of newlyweds to date!

Based on a comprehensive survey of 6,000 WeddingWire couples, the report details statistics and trends across the entire wedding planning process from pre-engagement to the big day itself. Uniquely, the Newlywed Report crosses over the traditional wedding boundaries and includes data from same-sex weddings, as well as, second (plus) weddings.

Highlights from this year’s report include:

  • Average number of wedding guests: 120
  • Average spend on engagement ring: $4,758
  • Average wedding ceremony/reception cost: $28,958
  • Average spend on honeymoon: $3,882

Flip through the Newlywed Report today to get more insight on the use of technology throughout the planning process, spending habits, influences, challenges, and more!

» Congrats to the 2016 Weddi Awards™ Winners

Weddi Awards 2016

We are pleased to announce the 2016 Weddi Awards™ winners!

The Weddi Awards™ is WeddingWire’s annual award program distinguishing exceptional businesses and individuals in the wedding industry in the categories of Professional Achievement, Customer Excellence and Innovation + Creativity. Review the full list of winners, and navigate to the award categories, then click on each award name to find out the individual winners.

All winners were announced at the Weddi Awards™ reception at WeddingWire World 2016 last week. Winners receive a trophy to showcase their win, materials to help spread the word, and bragging rights on the Weddi Awards™ website for the year!

Thank you to all those who participated in the Weddi Awards program this year through nominations, voting, judging and collecting great amounts of reviews, endorsements and traffic to great features on WeddingWire. We appreciate your commitment to success and integrity in the industry, as well as your support of colleagues and other Pros.

We look forward to continuing to evolve, expand and improve the program in the future. Stay tuned for details for the 2017 Weddi Awards™ program later this year via the Weddi Awards™ website!

» WeddingWire World 2016: Recap

WeddingWire World 2016Thank you again to all our pros for making WeddingWire World 2016 so great!

The entire WeddingWire team was thrilled to host our ninth WeddingWire World in just five years last week at the Gaylord National Resort & Convention Center in Washington, DC. We had an amazing time learning, growing, and laughing with the nearly 2,000 wedding and event pros in attendance.

We were blown away by all the posts, comments, tweets, and memories shared at WeddingWire World 2016! Be sure to catch up on all the great activity by checking out the official event hashtag #wwworld on Twitter and Instagram.

In case you missed it, highlights from our inspirational and educational presentations included:

  • Special sessions to help you gain outside perspectives featuring representatives of other industries, including Shawn Johnson, Bethenny Frankel, and Frank Supovitz
  • Trends-based presentations to keep you in the loop from speakers like Sylvia Weinstock, Monte Durham, and WeddingWire’s Director of Market Insights Andy Whittaker
  • Breakout sessions that covered other business disciplines you may be overlooking, including legal concerns, accounting advice, sales best practices, and more
  • Panels and presentations aimed at bringing attendees up to speed on the LGBTQ community and how to move forward in support of same-sex couples looking to get married
  • Main stage and breakout sessions from our WeddingWire Education Experts, who went above and beyond in both their presentations and their conversations and advice for pros in attendance

All attendees will receive the slides for all presentations, so keep an eye on your inbox to keep the education and excitement flowing!

Other WeddingWire World 2016 highlights included:

  • The Marketplace, where attendees could learn more about our industry partnerships, featured associations, and educational resources
  • Our free t-shirt press, featuring multiple fun designs and colors for attendees to customize
  • Free professional headshots taken on-site by George Francis Jr.
  • The opportunity for attendees to meet with our Customer Success team members one-on-one to discuss their WeddingWire accounts
  • A Networking Night event following the first day’s presentations to offer additional networking opportunities and light refreshments
  • A special reception for VIPs and Weddi Award nominees, where Weddi Award winners received trophies and recognition from some of our top executives
  • The addition of Shop WeddingWire, where attendees could purchase additional WeddingWire branded swag items
  • Special prizes and giveaways throughout both days – an Apple Watch, FitBits, prize packs, and more

Finally, we’d like to extend one more big thank you to all the partners who made WeddingWire World 2016 possible: Tania Hossain Photography, Promovizion, DJ Jason Jani and SCE Event Group, Chauvet DJ, Open Air Photobooth, JerFilm Productions, George Francis Jr. Photography, Signature Talent, Snap Entertainment, Moo, and Hilton.

Again, thank you to all the pros who traveled from far and wide to join us this year. We’ve picked some of our favorite photos from WeddingWire World 2016 below, but you can check out the full album and our 360 degree video on our Facebook page!

WeddingWire World 2016
WeddingWire World 2016
WeddingWire World 2016
WeddingWire World 2016
WeddingWire World 2016
WeddingWire World 2016 Continue reading

» WeddingWire World 2016: Day 3

WeddingWire World 2016: Day 3

It’s our first-ever day three of WeddingWire World! We’re thrilled to have spent so much time with our wedding professionals so far, and we’ve got some more awesome education in store in our sessions today!

Today’s sessions are all breakout sessions to accommodate as many speakers and topics as possible! We also added a fourth theme to our breakout tracks – our Discovery Track aims to help you discover some new ideas and open your eyes to some great advice from our experts. Today’s breakout tracks are:

  • Live Website Reviews: Turn Visitors to Clients by Alan Berg, Certified Speaking Professional®
  • Achieving Email Excellence: Subject Lines, Stats and Standout Messaging by Bart Thornburg, Senior Manager of Email Marketing at WeddingWire
  • What’s the Q? Best Practices in Language for LGBTQ Weddings by Bernadette Smith, Founder of 14 Stories & President of Gay Wedding Institute
  • Wedding Show Success Secrets: Face-To-Face Marketing in an Online World by Marc McIntosh, CEO of Wedding Experience
  • The Success Mindset: 10 Traits of Top Performers by Laura C. Cannon, Owner of Ceremony Officiants
  • The Importance of SEO by Sonny Ganguly, CMO of WeddingWire
  • It’s Raining Men (and Women)! Marketing Your Business to Engaged Same-Sex Couples by Bernadette Smith, Founder of 14 Stories & President of Gay Wedding Institute
  • Creating the Experience by Jeremy Brech, Owner of DJ Jer Events & Lighting Design
  • Leading Like A CEO, Managing Like A Pro by Jon’ll Boyd, CEO of Completely Yours Events
  • Instagram for Wedding Professionals by Natalie Franke, Owner of Natalie Franke Photography & Co-Founder of The Rising Tide Society
  • Wedding Trends for 2016: What Couples Are Liking, Loving, and Leaving Behind featuring Kim Forrest, WeddingWire Editor & Sarah Zlotnick, Washingtonian Bride and Groom Editor in Chief
  • Pro Panel: Destination Weddings, featuring Joann Gregoli of Elegant Occasions by JoAnn Gregoli, Destination Wedding Planner Maria Lugo, Vanessa Velez of Vanessa Velez Photography, and Marilyn Cairo of AskMeWeddings
  • Industry Networking: Developing Powerful Relationships that Fuel Referrals by Andy Ebon, VP of Marketing at Wedding University
  • Blog Like It’s Your Business! by Jennifer Reitmeyer & Kyle Bergner of WeddingIQ
  • Top Highlights from WedInsights by Andy Whittaker, Director of Market Insights at WeddingWire

We’re also happy to host Sonny’s Marshmallow Challenge at the end of our fourth round of breakouts, which is a fun and interactive group session aimed at helping you improve team communication.

We’ll also be adding photos to our Facebook page this week, plus a full event recap next week with all of the important details!