» Announcing the 2017 WeddingWire Couples’ Choice Awards®!

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We’re excited to announce the winners of the ninth annual WeddingWire Couples’ Choice Awards®! Honorees represent the top 5% of wedding professionals nationwide for their excellence in quality, service, responsiveness, and professionalism within the wedding industry.

We are proud to honor these award-winning professionals for their exemplary work and the outstanding reputation they’ve established among newlywed couples as demonstrated through their excellent reviews. Winners are chosen based on the quality, quantity, consistency, and recency of wedding reviews they received from clients in 2016.

Engaged couples use the award as an indicator of legitimacy and reliability when selecting their team of wedding professionals. The badge demonstrates to our couples that a wedding professional is committed to providing the highest quality service throughout the planning process and on their wedding day. According to Casey Clark, Marketing Manager at Antrim 1844 Country House Hotel, a seven-time Couples’ Choice Award winner:

“Couples definitely pay attention to our awards and badges, and they know what those badges represent.”

WeddingWire hosts more than 2.5 million reviews – more than any other wedding site. We’re honored to recognize the 2017 Couples’ Choice Award winners for their accomplishments and for their dedication to excellence within the industry.

See the full list of the winners in your region or category.

Congratulations to all of the 2017 WeddingWire Couples’ Choice Awards winners!

 

» WedInsights Recap to Boost Your Business Success in 2017

As we enter 2017, it’s important to start planning for the upcoming wedding season and beyond. Besides preparing for upcoming events, dedicate some time to assess your business and find ways to make improvements.

For many pros, a more successful year can mean focusing on a stronger online presence through social media or an improved mobile website. For others, it’s acquiring new customers or finding ways to make their marketing dollars go furtherRegardless of your specific goals, one thing is certain: you must know your customers and understand their wants and needs during the planning process to make the best adjustments to your business — and we are here to help!

Throughout the year, our Consumer Insights & Research Team conducts studies with thousands of engaged and newlywed couples nationwide to assemble the latest in industry and consumer data. Our findings are available to download for free anytime at WedInsights.com. Each volume, one-pager, report or infographic is filled with actionable insights designed to help your business grow and succeed!

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View some of the most popular WedInsights:

Check back often for new reports as we’ll continue to add new topics each month. Do you have a topic you’d like to learn more about? Email us and let us know!

» Invest in Yourself: Attend WeddingWire World!

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As you think ahead to your business success next year, it’s important to prioritize your industry knowledge.  Whether you’re new to the wedding industry or a seasoned pro, you can always benefit from learning the latest tips for marketing your services, communicating with clients, and growing your business.

Lucky for you, WeddingWire World will bring the latest education and top speakers to both the East and West coasts in 2017. WeddingWire World will be held on May 1st-2nd in Los Angeles, CA, and on August 14th-15th in Washington, DC.

Time is running out to get your tickets before prices increase on January 1st!

Choose the location and date that works best for you, and register now to lock in our 2016 pricing! Don’t delay – the low rates of just $149 for standard tickets and $299 for VIP tickets are only available until December 31st.

Here’s what you can expect:

  • Informative Presentations: Learn from industry experts, business leaders and top performing wedding professionals, and leave with actionable ways to set up your business for more success.
  • Personalized Education: Enjoy a variety of breakout sessions based on your business needs, and meet one-on-one with an experienced Customer Success Manager for custom account support.
  • New (and Renewed) Connections: Make new contacts and reconnect with industry colleagues during structured networking opportunities over two fun-filled days.

Learn more about WeddingWire World and stay tuned for more details on speakers and conference agenda — coming soon!

» WeddingWire Networking Night San Diego

This week, local wedding professionals gathered at the Handlery Hotel San Diego for WeddingWire Networking Night San Diego!

At the Networking Night, San Diego pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about building relationships in an industry with little-to-no repeat customers during a brief presentation by WeddingWire Contributor, Bethel Nathan.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Jennifer of The Crossings at Carlsbad!

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» Spread Holiday Cheer and Get More Reviews this Month

reviewincentive-dec16-b2bnewsletterGive your clients another reason to review your business this December. Now, when couples review their wedding team on WeddingWire, they’ll get rewarded by earning gift cards to favorite retailers like Amazon, Starbucks and Sephora – just in time for the holidays!

How does it work?

Couples simply need to review 5 of their wedding professionals by 12/31/16 to earn a $5 gift card to the retailer of their choice, or review 10 wedding pros to earn a $10 gift card!

Reviews help your business too!

87% of couples read reviews when deciding which wedding pros to contact, so make sure you have recent reviews of your business to catch their eye. The Review Collector within your account makes it easy to request reviews from your clients, and will even send auto-reminders on your behalf so they won’t forget. Plus, we’ve included a message within the customizable review request to let them know that they can earn gift cards for reviews submitted this month!

All reviews submitted by 12/31/16 will help you qualify for 2017 Couples’ Choice AwardsⓇ, so send your review requests today to your 2016 couples!

» WeddingWire Networking Night Fort Lauderdale

This week, local wedding professionals gathered at The Venue Fort Lauderdale for WeddingWire Networking Night Fort Lauderdale!

At the Networking Night, Fort Lauderdale pros had the opportunity to enjoy a stunning venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about local industry statistics and how to better reach engaged couples through social media during a brief presentation by WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and amazing photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Yamille of DoubleTree Ocean Point Resort & Spa!

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» Have Your Couples Share Their Just Said Yes Moments!

just-said-yesWe’re excited to launch our annual Just Said Yes contest for newly engaged couples to share their special moment upon engagement to win great prizes, including a cash prize to be put toward an amazing wedding vendor team like you!

Couples can enter the contest by following these simple steps:

  1. Get engaged and snap a photo about their engagement experience
  2. Share the photo via Instagram or by uploading a photo to the Just Said Yes website
  3. Post the photo and tag @WeddingWire and #JustSaidYes to enter

Lucky winners will be announced throughout the campaign from December to February! One grand prize winner will get $10,000 towards their wedding team, and monthly winners will receive fantastic prizes for their wedding and honeymoon including: a wedding dress from Allure Bridals, a Mediterranean cruise from Celebrity Cruises and a dream registry from Wayfair Registry. See full terms and conditions here.

Share the contest to your clients so they can announce their exciting news to friends and family and be entered to win great prizes! Plus, follow along to see fun engagement posts and engagement inspiration shared on social media this engagement season using #JustSaidYes.

» Editors Picks: Favorite Real Weddings from 2016

Throughout 2016, our WeddingWire editors have published more than 600 real weddings showcasing couples and the work of talented wedding professionals from across the country and beyond. Narrowing down the favorite weddings of the year was a tough task, but we were up to the challenge. Today, we’re sharing our editorial team’s top 10 picks with you. We hope you enjoy them and get some inspiration and ideas for your future couples!

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Photo by Willow Noavi Photography

Nadira & Laura

Our very first real wedding of 2016 was a complete showstopper, with two stunning brides who said “I do” in a scenic lakefront ceremony. Both brides donned elegant lace wedding gowns, which were complemented by lush fall florals and bright pops of teal.

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Photo by HannaMonika Wedding Photography

Annette & Jamie

From the minute we saw Annette and Jamie’s destination wedding, we were itching to plan a trip to Greece. The sunny Cretan wedding took place just steps from the sea—so romantic! To top it all off, the day ended with a performance by traditional Greek dancers.

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Photo by Black & Hue Photography

Charisma & Rohit

This Indian-American fusion wedding was filled with vibrant colors, sparkly accents and unique details, including a paper peacock escort card display made by the bride. We love how Charisma decided to break Indian tradition by wearing a white wedding gown for the reception.

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Photo by Arte De Vie

Magali & Jonathan

From the bride’s Jimmy Choo high heels to the candle-lined aisle, everything about this New Orleans wedding exudes elegance. Staying true to The Big Easy, the newlyweds, their guests and a brass band paraded through the French Quarter during a “second line” at the end of the night.

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» Get Up-to-Speed this Engagement Season with Fact Sheets

engagement-season-fact-sheetEngagement season is here with 40% of couples celebrating their engagement from November to February each year. Now that the fall busy season is slowing down for may pros, the holidays are a great time to decompress and prepare your business for the busy months ahead.

It’s important to stay updated on the latest industry trends and stats to understand your audience and how your business can stand out. WeddingWire fact sheets are here to help!

As part of our WedInsights content, we have a helpful library full of great one-page resources you can download to get quickly informed on the latest industry research so you can impress more couples.

Here’s a peek at some of the latest fact sheets:

  • Buying an Engagement Ring: See how couples search for the perfect ring and what attributes matter most.
  • Setting a Wedding Date: Uncover the most popular days to wed and learn how couples pick their vendor team.
  • Wedding Stress: Learn what tasks stress couples out the most during the wedding planning process.
  • Bridal Re-Brand: A look at bridal bias and heteronormative assumptions in the wedding industry.
  • Planning a Honeymoon: From destination to budget, see what decisions couples make when planning a honeymoon.

Get started accessing these guides for free!

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Engaged Couples Don’t Just Like, They Love Snapchat!

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Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» WeddingWire Networking Night Kansas City

This week, local wedding professionals gathered at Californos for WeddingWire Networking Night Kansas City!

At the Networking Night, Kansas City pros had the opportunity to enjoy a gorgeous venue space, network with other local professionals across all service categories, and meet members of the WeddingWire team. Plus, they learned more about local industry statistics and how to better reach engaged couples through a brief presentation by WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and beautiful photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Angela of Fabulous Frocks of Kansas City!

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