» Latest Updates to WeddingWire Analytics Beta

WeddingWire is excited to introduce new updates to our Analytics beta tool!

Since launching last April, we’ve been collecting feedback and improvement requests, and we’re thrilled to add some exciting new features as we continue to work on future updates to the tool.

Check out the newest features added to Analytics beta:

  • Reviews Analytics: Cumulative monthly reviews written about your business. Compare your reviews to the median number collected by all Pros and premium Pros in your region and category.
  • Table View: Cumulative monthly data in table form for easy comparison and analysis.
  • Export All: Download your Traffic and Reviews Analytics for all your listed regions and categories.

As of today, these Analytics beta updates are now available within the Advertising tab of your WeddingWire account. You can read more about WeddingWire Analytics in the Education Center of your account. We’ve also updated our Knowledge Base with tips for understanding your new insights!

These updates were based on feedback from our community of Pros! If you have more feedback about future Analytics enhancements, please provide us with your feedback here and how you’d like to see it grow in the future.

WeddingWire Traffic Analytics, along with guaranteed directory placement, is only available to Premium WeddingWire members. Learn more about upgrading at vendors.weddingwire.com or get started by contacting us at sales@weddingwire.com.

» Pro Forum Buzz: Raw Video Footage, Declining Weddings & More

The WeddingWire Pro Forums are a great place to meet and connect with other Wedding Pros across the country to grow your network. Every day, wedding professionals are talking about a variety of topics, from client concerns to professional advice and best practices.

Here’s what Pros are talking about this month in the WeddingWire Pro Forums!

Pro Forum Buzz: Raw Video Footage, Declining Weddings & MoreProviding raw footage to clients

Videographers: do you provide unedited, raw video footage to your clients? Do you charge a fee? Professionals discuss the possible pros and cons of selling raw footage of a client’s wedding day and how to handle any backlash.

Share your ideas >>

Declining weddings

When is it acceptable to decline working or performing at someone’s wedding? Wedding professionals discuss this topic as it relates to situations like prison weddings and how discrimination laws come into play.

See what Pros are saying >>

Attracting destination wedding couples

Destination Pros: How do you attract couples shopping for destination wedding? Join the conversation and exchange marketing tips from both vendor and consumer points of view.

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» WeddingWire Networking Night Nashville

Earlier this week, Wedding Pros gathered at The Hermitage Hotel for WeddingWire Networking Night Nashville!

At the Networking Night, Pros from the Nashville area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief presentation. Other networking events have been held throughout the country, with more exciting events and locations to come this year!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including the educational presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below). If you want to continue the conversation with some of the Pros you met at the event, check out the WeddingWire Networking Night Nashville board in the Pro Forums!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack! Congrats to Amy Grooms of Fabulous Frocks of Nashville!

WeddingWire Networking Night Nashville

WeddingWire Networking Night Nashville

WeddingWire Networking Night Nashville

WeddingWire Networking Night Nashville

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» WeddingWire Mix & Mingle Lexington

Tuesday afternoon, Wedding Pros gathered at Keeneland for WeddingWire Mix & Mingle Lexington!

At the Mix & Mingle, Pros from the Lexington area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief presentation. Other networking events have been held throughout the country, with more exciting events and locations to come this year!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including the educational presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below). If you want to continue the conversation with some of the Pros you met at the event, check out the WeddingWire Mix & Mingle Lexington board in the Pro Forums!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack! Congrats to Jeana Pillion of 2 Cool Band!

WeddingWire Mix & Mingle Lexington

WeddingWire Mix & Mingle Lexington

WeddingWire Mix & Mingle Lexington

WeddingWire Mix & Mingle Lexington

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» WeddingWire World Tour 2014: SoCal

We had a great time at WeddingWire World SoCal!

The WeddingWire team was thrilled to come together one last time with hundreds of wedding and event professionals for a day of education from industry experts, along with networking and fun surprises. This event was the last stop on the WeddingWire World Tour 2014, with earlier stops in Miami, DC, Chicago and Houston. Thanks to all our Pros who attended our SoCal event!

Our guests received great educational information to power their businesses from our team of presenters. Sessions included main stage presentations from WeddingWire Education Experts Alan Berg, Andy Ebon, and Kathryn Hamm in addition to two presentations from WeddingWire CMO Sonny Ganguly.

We were also pleased to include a panel of local wedding professionals, featuring Scott Nelson of Scott A. Nelson Photography, Tina Moran of Oh So Swank!, Krissi Trevino of Lomas Santa Fe Country Club and Bethel Nathan of Ceremonies by Bethel.

WeddingWire World SoCal also featured two breakout session tracks, which gave attendees the option to choose between sessions on a variety of topics, including a deeper dive into WeddingWire tools, blogging, and same-sex weddings skill sets.

We hope all our Pros enjoyed the day as much as we did! In addition to the main presentations and educational sessions, some highlights from the day include:

  • Starting the day at the Networking Breakfast by learning more about Pros in attendance with a special version of bingo
  • Awesome tweets from attendees throughout the day to @WeddingWireEDU using the hashtag #wwworld
  • The opportunity for Pros to meet with our Customer Success team members one-on-one to discuss their WeddingWire accounts
  • Our networking roundtable breakout session to facilitate new connections both within Pros’ service category and with other types of local professionals
  • Announcing the winners to our raffle prize drawings, including an iPad mini, Amazon gift card and tickets to WeddingWire World 2015 in DC
  • Free t-shirts and luggage tags for all attendees

Finally, a big thank you to our fantastic partners who helped make this event a success: fantastic event photos by Scott A. Nelson Photography, exciting event music by Special Occasions DJ & Lighting, photobooth fun from Open Air Photobooth and beautiful mood music during our reception from Payam Larijani of WeLoveGuitar!

Although SoCal was the last stop on the WeddingWire World Tour 2014, we’re already busy preparing for WeddingWire World 2015! We’re happy to announce that our award-winning conference will extend to two full days in Washington, DC on March 16-17.

Check out some of the photos below, and see our full event album on the WeddingWire Greater LA Facebook community!

WeddingWire World SoCal

WeddingWire World SoCal

WeddingWire World SoCal

WeddingWire World SoCal

WeddingWire World SoCal

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» Today is WeddingWire World SoCal!

Today is WeddingWire World SoCal!WeddingWire World SoCal is the final stop on the WeddingWire World Tour 2014! Previous stops include Miami, DC, Chicago and Houston.

Today, at the Hilton Long Beach & Executive Meeting Center, wedding and event professionals from southern California will learn about the latest in the wedding industry and how to keep their businesses on top of all the most important channels, including sales, reviews, marketing, business management, networking, and more!

Attendees will have the unique opportunity to hear from leading wedding industry professionals and special guest speakers, and our Customer Success team will be available all day for on-site consultations to answer questions and help our members take advantage of everything their WeddingWire account has to offer.

Below are a few other helpful notes for WeddingWire World SoCal attendees:

  • Check in and start the day on the second floor foyer, where WeddingWire staff will be ready and waiting to assist you.
  • Download theProWire mobile app on iTunes or Google Play and select WeddingWire World SoCal so that you’re able to access everything you need to know, on the go!
  • Catch up and create new connections with your fellow Wedding Pros at our Networking Breakfast from 9am-10am.
  • Earn raffle tickets throughout the day to be entered in our drawing to win an iPad Mini, $100 Amazon gift card or tickets to WeddingWire World 2015!
  • Tweet your own takeaways and follow along with the hashtag #wwworld on Twitter, where @WeddingWireEDU will be live tweeting and responding to Pro feedback and more! We’ll also post some behind-the-scenes photos on the WeddingWireEDU Instagram account.

Be sure to check back later this week as we continue to share photos and highlights from the event.

Thanks to all the Pros joining us today!

Missed the 2014 WeddingWire World Tour? Don’t worry! Join us March 16-17 at the Gaylord National Resort & Convention Center at National Harbor in Washington, DC for WeddingWire World 2015!

» WEDNESDAY: WeddingWire World SoCal

WEDNESDAY: WeddingWire World SoCal

We can’t wait for WeddingWire World SoCal on Wednesday!

The 2014 WeddingWire World Tour officially kicked off in June with WeddingWire World Miami and WeddingWire World DC, followed by WeddingWire World Chicago in August. We just wrapped up WeddingWire World Houston in October, which brings us to our last stop – Long Beach, CA!

WeddingWire World SoCal will feature main stage presentations from our industry experts and guest speakers, including WeddingWire’s own CMO, Sonny Ganguly, plus Education Experts Alan Berg, Kathryn Hamm and Andy Ebon. We’re also excited to feature a panel of wedding professionals who’ll be discussing their keys to success, moderated by WeddingWire VP of Operations Marty Kaufman.

Attendees will also have time to meet 1-on-1 with our Customer Success Managers as well as several opportunities to network with other local Pros at our Networking Breakfast in the morning and Cocktail Reception following the day’s presentations!

WeddingWire World SoCal will also feature several breakout sessions, including presentations on the following topics:

  • Blogging and why it’s so important for your wedding business
  • Serving same-sex couples and how to adjust your language and offerings
  • Service category networking roundtables offering even more peer insights
  • Reaching, attracting and impressing potential clients with WeddingWire tools

Don’t forget that you can still follow along with the fun by searching the hashtag #wwworld on Twitter! @WeddingWireEDU will be live tweeting all day with key takeaways, Pro feedback and more. You can also see some behind-the-scenes photos on the WeddingWireEDU Instagram account.

We’ll see our west coast Pros on Wednesday!

Missed the 2014 WeddingWire World Tour? Don’t worry! Join us March 16-17 at the Gaylord National Resort & Convention Center at National Harbor in Washington, DC for WeddingWire World 2015!

» The Price is Right: Tips for Dealing with ‘How Much?’

The Price is Right: Tips for Dealing with ‘How Much?’Webinar Recap!

Whether it’s in person, on the phone, via email, or on your website, handling pricing questions is a delicate art. In this month’s webinar, WeddingWire Education Guru Alan Berg shared how to effectively deal with the dreaded question ‘how much?’ in order to establish a better rapport with your customer, make more appointments, and close more sales.

Find out some top highlights from the webinar below!

  • A key to making a sale or handling a pricing question effectively is to tell the client why not just what. Make a bullet list of the outcomes of the client going with your business so they can visualize you being a part of the day, and how these great services lead to the price. This will help explain and justify your prices.
  • Remember your brand is defined by the words your customers use, not just your own claims. Leverage online reviews and collect client testimonials for your sales and marketing communication to let them do the work and sell your services for you.
  • Ask yourself if your pricing challenges are self-inflicted. Do you clearly communicate the service that you provide and effectively explain your price? Do you know what matters most to the client? Easily avoid pricing issues before they arise by keeping your pricing transparent and getting to know the client a bit to tailor your sales pitch to their needs. Focus less on selling and more on helping the client buy.

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» WeddingWire Networking Night Raleigh

Monday night, Wedding Pros gathered at The Stockroom at 230 for WeddingWire Networking Night Raleigh!

At the Networking Night, Pros from the Raleigh area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief presentation. Other networking events have been held throughout the country, with more exciting events and locations to come this year!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including the presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below). If you want to continue the conversation with some of the Pros you met at the event, check out the WeddingWire Networking Night Raleigh board in the Pro Forums!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

And finally, we’re excited to announce the winner of our WeddingWire Prize Pack! Congrats to Nicole Swango of Sugarland!

WeddingWire Networking Night Raleigh

WeddingWire Networking Night Raleigh

WeddingWire Networking Night Raleigh

WeddingWire Networking Night Raleigh

WeddingWire Networking Night Raleigh

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» Latest Updates to Your WeddingWire Account

Latest Updates to Your WeddingWire AccountThe last few months have been very busy for our team as we prepared for this weekend’s latest release with brand new updates to your WeddingWire account. Below are some of the biggest changes you’ll notice when you login!

Access your account on any device

To make running your business even easier (and accessible from anywhere you go), we’re working to make the WeddingWire platform fully responsive! You can now use any device to access your Dashboard, Clients, Reviews, Education and Settings tabs.

Try it out now >>

Reviews keep getting even better

The new Manage Reviews section allows you to easily view, respond, and dispute your reviews within the Reviews tab. In addition, engaged couples now have the ability to submit a review before their wedding date for all categories as long as they have a signed contract. Get new reviews early while they are most likely to rave about your business!

Request new reviews >>

New Clients improvements

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» Inside WeddingWire: Halloween 2014

Happy Halloween from WeddingWire!

Every year, WeddingWire staff looks forward to dressing up, decorating and celebrating Halloween. Yesterday at WeddingWire Headquarters, our team celebrated Halloween early with a few fun traditions we’ve established over the years, including:

  • Candy and decorations around the office
  • All WeddingWire employees wear their costumes to work – group costumes are encouraged
  • Costume contest held to determine the Best Group, Most Creative and Funniest costumes
  • Our annual after-work WeddingWire Halloween party

Our Halloween celebrations keep getting bigger and better as our team keeps growing! Check out a few photos from our Halloween 2014 celebrations yesterday, below.

WeddingWire Halloween 2014

WeddingWire Halloween 2014

WeddingWire Halloween 2014

Inside WeddingWire: Halloween 2014

WeddingWire Halloween 2014

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» Today is Our 1,000th Blog Post!

Today is Our 1,000th Blog Post!As of today, we’ve published 1,000 blog posts on the WeddingWireEDU Blog. We are excited to have reached this milestone in our efforts to continue education for all our wedding and events professionals!

Since our first blog post in June of 2008, WeddingWireEDU has been hard at work providing the latest educational resources for our community of Pros on a variety of topics, including:

  • Social media marketing
  • Search engine optimization
  • Small business tips and guidelines
  • Customer relationship management
  • Sales strategies and tactics

Before we added more extensive resources to the in-account Education Center for premium Pros, we were writing posts for people within our network and beyond. For a little trip down memory lane, head over to our Archive page and view our posts by date to see how we’ve grown!

We want to extend a huge thank you to all the amazing Wedding Pros who helped us reach this exciting milestone and have been part of the journey! Questions and requests from our community help us learn how we can best help wedding professionals and power your business.

What would you like us to post about next? Let us know in the comments!