» WeddingWire at Create & Cultivate Seattle

On September 9th the WeddingWire team was thrilled to join hundreds of inspiring and entrepreneurial women as a sponsor of Create & Cultivate’s Seattle Conference. Hosted on Microsoft’s Campus, the day was filled with impactful workshops, meaningful mentor sessions, and empowering discussions, including the “Radically Creative” panel featuring WeddingWire’s own Jeffra Trumpower, Associate Director, Content + Creative Services. Attendees also enjoyed delicious cocktails, food, pop-up shops, photo booths, gift bags and of course a WeddingWire Confetti bar (where many “boomerang” videos ensued!).

If you aren’t familiar with Create & Cultivate, it is an organization for women who are “looking to create and cultivate the career of their dreams”. C&C gathers the next generation of curious creatives, entrepreneurs, and “girl bosses” to spark conversation around the topics they are passionate about including brand building, small business strategy and influencer marketing. Along with all of these talented and like-minded influencers, entrepreneurs, and event professionals, WeddingWire was joined by other influential brands such as Microsoft, Refinery29, La Croix, GoDaddy, Express, Shopstyle and more. We, along with many others, left feeling inspired and empowered to bring our learnings back to WeddingWire HQ.

To read more about Create & Cultivate head on over to their site and don’t miss the write up on how WeddingWire is Defying Tech Industry Norms!

» WeddingWire Networking Night Seattle

This week, local wedding professionals gathered at Lake Union Cafe & Custom Bakery for WeddingWire Networking Night Seattle!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and social, mobile & tech trends for your business, presented by WeddingWire’s Chief Marketing Officer, Sonny Ganguly.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Tom Ellis Photography!

» 5 Things We Learned About the Diverse Needs of Today’s Couples

5 Things We Learned about the Diverse Needs of Today’s Couples’ Photo by Cynthia Rose Photography

Here at WeddingWire, we continually promote the importance of understanding today’s couples, largely millennials who want a personalized experience that might not closely mirror the weddings of yesterday. At WeddingWire World DC on August 14-15, we assembled a panel of trend experts for a discussion about “Understanding the Diverse Needs of Today’s Couples”, including Chezelle Rodriguez, Destination Wedding & Event Specialist at CD Weddings; Jacqueline Nwobu, CEO & Editor-in-Chief of Munaluchi Bride Magazine and Anne Chertoff, WeddingWire Trend Expert.

Attendees were treated to insider secrets on how to appeal to and best serve today’s couples, whether they be straight or LGBTQ, of a different ethnicity or religion. Here are the top five takeaways:

There’s no “I” in team.

Although all couples are looking for different skills and qualities in their wedding vendors, modern couples really want a “wedding team”. That means they’re not just looking for a caterer to come in, set up food and leave. They want to know who you are, what your values are and how you’ll fit into their overall vision. So, don’t be afraid to show your personality to couples on social media!

Little details help when you’re in uncharted territory.

There’s a first time for everything. Maybe you’ve never served a same-sex couple before, but you’ve just signed a contract with a gay couple. Or, perhaps, you’ve mainly done non-denominational ceremonies, but your newest client wants a traditional Hindu wedding. Whatever the case, be sure to approach potential clients with the respect and industry knowledge that made them want to inquire with you in the first place. Of course, it helps to do your research before your first meeting, but, otherwise, be sure to listen actively, remember little things (like their names!) and be courteous — just as you would with all potential clients. Pretty soon, you’ll be confident and familiar with the couple and happy to add a new area of expertise to your portfolio.

Authenticity matters.

Weddings are highly personalized and it’s OK, if not preferred, to specialize in a certain aesthetic or style of wedding. This might mean that you turn down clients, or some clients won’t approach you, but it will also mean that you’ll spend your time working with couples who really enjoy the same style that you do. Millennials in particular are looking for wedding vendors with an authentic approach to their work, rather than a one-size-fits-all chameleon. This might come into play with a more curated Instagram feed or even working with other wedding vendors who have a similar style to create a styled shoot that represents your aesthetic.

Speaking of styled shoots...

They’re a great way to enter a new wedding market. For example, if you’re dying to book your first LGBTQ couple, but don’t have examples to show you know how to shoot or style a wedding for a same-sex couple, consider getting some of your favorite wedding pros together for a styled shoot. However, be strategic. Create a short list of wedding publications or websites where you can submit the styled shoot for maximum exposure before you spend the time and money to produce it. Also, when you’re sharing the shoot, be extra-careful to credit everyone who was involved!

Avoid the cookie-cutter approach. 

This is a phrase you’ve likely heard from a lot of clients — “I don’t want a cookie cutter wedding.” While it’s true that most weddings follow a very similar time schedule (ceremony, cocktail hour, reception, possibly an after party), couples want you to infuse their wedding with their personality and love story. This means listening carefully and asking the right questions, like how did you meet; when did you fall in love; what are some of your favorite things to do as a couple? From here, you’re able to present your client with your vision for wedding details that are meaningful to them.

» WeddingWire World DC 2017: Recap

Thank you to all of the wedding professionals who joined us for World DC 2017!

Our team was thrilled to host WeddingWire World DC at the Washington Hilton on August 14-15. From engaging educational sessions, to interactive Success Workshops, to the networking reception (and everything in between!), we are still buzzing as we reflect on two amazing days.

Thank you to all of our attendees for the posts, comments, and memories shared! Be sure to catch up on all the action by checking out #WWWorld on Instagram and Twitter. We’ve also picked some of our favorite photos and compiled them in a full album on our Facebook page!

World DC 2017 highlights:

  • Educational sessions on dozens of topics including trends, SEO, hiring, networking, video marketing, personal brand, and so much more!
  • The opportunity for attendees to meet with our Customer Success team members one-on-one during the conference for WeddingWire account advice, tutorials, and more.
  • Main stage and breakout sessions from our WeddingWire Education Experts and Contributors Alan Berg, Meghan Ely, Kathryn Hamm and Bethel Nathan.
  • One of our all-time favorite keynote speakers, celebrity Fashion Director Monte Durham, of Bridals by Lori and TLC’s Say Yes to the Dress: Atlanta, joined us on the main stage and shared his insights into this year’s trends in wedding fashion and styles.
  • Engaging panel discussion on understanding the diverse needs of today’s couples and how to avoid a cookie cutter approach to weddings.
  • Four interactive Success Workshops with in-depth coaching on managing reviews, storefront improvements, new ways to get noticed, and lead replies.
  • The WeddingWire Lounge, including complimentary professional headshots taken on-site by Tania Hossain Photography, a meet and greet speaker table, and interactive booths by GayWeddings, LiveBooks, and WeddingWire 3D venue tours.
  • Special prizes and giveaways throughout both days – two GoPros given out for the best Instagram posts, a new smartphone, and more.
  • A lively Networking Reception, including delicious flatbreads, a fabulous cheese and appetizer spread, open bar, new connections, and a packed dance floor!

Finally, we’d like to extend one more big thank you to all the partners who made World DC 2017 possible:

Bridal Artistry
Elegant Gatherings
Fat Head
In Motion Video
Jason Jani and SCE Event Group
KIND Bars
Life of the Party Entertainment
Party Portraits Photo Booth
Tania Hossain Photography
Rob Ferre, Life of the Party

Thank you again to all the wedding professionals who traveled from far and wide to join us this year.

» WeddingWire Rewards – Bookings for You, Rewards for Your Clients

We recently rolled out a new program that rewards couples for contacting and booking you on WeddingWire! Couples can now earn a $25 registry credit for every vendor they contact and hire through the WeddingWire website – up to $300.

WeddingWire Rewards is designed to give couples even more of a reason to contact your business, bringing you more leads and bookings. Here’s how it works:

  • A couple submits a lead to your business through WeddingWire Messages and lets us know they’ve hired you.
  • If the couple is not already booked in Messages or within the Clients tab of your WeddingWire account, you’ll receive an email asking you to confirm if you’ve booked them as a client.
  • If you confirm the booking, we’ll reward the couple by sending them a $25 registry credit.

A couple’s receipt of their registry credit is dependent on your participation in the program, so please try your best to keep your clients’ booking status up to date within your WeddingWire account. WeddingWire Rewards is a great way to build and strengthen relationships with your clients.

Want to let prospective clients know about WeddingWire Rewards? Share on your social channels! You can use one of the pre-drafted posts below.

Facebook, Twitter, or Instagram: Earn up to $300 toward your wedding registry with WeddingWire Rewards.

Facebook or Instagram: WeddingWire’s new rewards program makes your wedding planning even more rewarding. Earn a $25 registry credit for each vendor you contact and hire through WeddingWire.

» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» WedInsights: Destination Weddings by the Numbers

In the past, weddings were traditionally expected to take place in a couple’s hometown. Nowadays, couples often meet and live in different cities from their hometown, or they have the resources to travel to a chosen destination for their big day. From a sandy beach in another country, to a gorgeous garden several hours from their city of residence, couples are choosing destinations to reflect their personalities with the surrounding scenery of their dreams.

destination weddings fact sheet

15% of weddings are destination weddings, but a “destination” wedding doesn’t necessarily mean that the celebration is taking place on a faraway island. In fact, a “destination” wedding is considered anything more than 50 miles from the couple’s home. With this in mind, you may have already been a part of a destination wedding and you didn’t even know it!

This recent WedInsights fact sheet gives a glimpse of industry data surrounding destination weddings to get you thinking about opportunities with destination weddings. Our favorite takeaways include:

  • The average number of wedding professionals booked for a destination wedding is 9
  • When deciding on a venue for a destination wedding, 89% of couples say that price is the biggest factor with location being a close second at 87%
  • 50% of couples planning a destination wedding decide to do so for a truly unique experience

Planning a destination wedding comes with its own set of challenges (on top of an already complicated process!), which is why it is important for wedding professionals to understand the motivations and needs of a couple planning this type of wedding in order to better serve them.

For more insights on Destination Weddings read our full Destination Wedding Guide.

 

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» WeddingWire Networking Night NYC

This week, local wedding professionals gathered at Tribeca Rooftop for WeddingWire Networking Night NYC!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful NYC skyline view, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

  • The beautiful event space, delicious appetizers and beverages provided by Tribeca Rooftop
  • Gorgeous photos from the evening captured by Silverfox Photography & Entertainment
  • Fun & upbeat DJ services provided by Hank Lane Music
  • Stunning floral arrangements by Floral Sentiments
  • Our WeddingWire logo sprinkled throughout the event space via decals on the doors and elevators provided by “I DO” Wedding Decals
  • AV services provided by AV Workshop

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Sharryann from A Little Bit Fancy!

 

» WeddingWire Networking Night St. Louis

This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Deb from Artistry Crowning Beauty!

» WeddingWire Networking Night Orlando

This week, local wedding professionals gathered at Highland Manor for WeddingWire Networking Night Orlando!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about email etiquette tips to help you turn leads into bookings from WeddingWire Education Guru, Alan Berg, CSP.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Check out the photo strips from the event here!

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Michael from October Oaks!

» Wow Your Clients with Our Custom Snapchat Wedding Filters

Chances are, your clients are often seeking new, creative ways to personalize their big day and create a unique experience for their guests. According to WeddingWire’s 2017 Newlywed Report, nearly 50 percent plan their wedding around a specific theme, and almost 25 percent create a signature cocktail for their reception.

snapchat filters custom weddingsKnowing the popularity of social media and the importance of personalization in the wedding planning process, WeddingWire has joined forces with Snapchat to allow couples to personalize their Snapchat wedding filters, schedule start and end time, set their geofence and pay conveniently all in one place. Couples can now create artfully designed, custom wedding Snapchat Geofilters for their wedding events directly on WeddingWire.

We put together a brief guide so that you can share this new feature with your clients to help them personalize their wedding and delight their guests.

 

Quick Guide to WeddingWire’s Customizable Snapchat Geofilters

  • How do you make a custom geofilter? Simply visit the Snapchat Geofilter page on WeddingWire.com and follow the steps to start building a custom filter. Each filter design includes customizable text fields and fonts allowing couples to make the filter their own.
  • What designs are available? In addition to dozens of signature WeddingWire designs, WeddingWire has also partnered with leading brands such as Lilly Pulitzer, Paper Source, and Tuckernuck, allowing couples to choose from a variety of themes and styles.
  • snapchat filtersHow do the geofilters work? Geofilters are available in a select location, for a limited time, based on the couple’s specific event details. The couple designs and purchases the geofilter between 1-90 days before the event. During the event, guests pull up their Snapchat app, take a photo, and swipe right to add the filter!
  • How much do they cost? Pricing is variable: Snapchat sets the filter cost proportional to the desired length of time and selected size of the geofence. As you enter your selections in Step 3, the price automatically updates accordingly.
  • How can I use this tool in my business? You can tell your clients about this tool as a creative idea that they can incorporate into their wedding and/or other celebratory events; they’ll be delighted that you shared this with them! What’s more, anyone can create a custom geofilter, not just the couple! You could also offer to create a custom filter for the couples you serve – just be sure to run the design by them before purchasing it.

Head on over to the Snapchat geofilters page on WeddingWire to check it out for yourself!