The start of a new year is the ideal time to evaluate your business success! Take a moment to read these insider’s tips on how businesses like yours have achieved their goals over the past twelve months.
These 10 highlights from WeddingWire’s Senior Director of Customer Success Ashley Conway include advice about how to impress more newly engaged couples and improve your marketing techniques to generate more leads and clients. Read on and set your business up for success in the coming year.
As 2016 comes to a close, it can be helpful to look back on your business success over the past year and consider what learnings you can apply in 2017.
During this month’s webinar hosted by WeddingWire Senior Director of Customer Experience Ashley Conway, we reviewed her seasonally-themed top 10 business tips based on conversations with numerous wedding professionals this year.
Here are some of the webinar highlights:
- ‘Tis the Season. Update your Storefront and website with seasonal imagery to keep your photos fresh and capture newly engaged couples’ imaginations.
- No re-gifting. Avoid showcasing duplicate content on your website, WeddingWire Storefront and other sites, as having identical content in multiple locations hurts your SEO. Make sure to differentiate your copy, images and reviews across your online presence.
- Pack on the #s: Use hashtags strategically in your social media posts to increase your visibility. Consider adding hashtags as comments on your Instagram posts to reduce clutter in your original posts.
- Better to give than receive: Always reply to reviews, regardless of whether they are positive or negative. Remember that your reply will be seen by potential clients — it’s another chance to impress them.
- Make a list, check it twice: Put together a price list, then compare it to your competitors’. Don’t inadvertently confuse potential customers by offering similarly named packages as other wedding pros that contain different features.
For 5 more tips and additional details about how to leverage these recommendations for success in 2017, watch the full webinar! Don’t forget that past webinars are available within Premium member’s accounts to view anytime.
It’s challenging to stay on top of the latest social media sites and trends — especially while you are busy running a successful business. However, social media doesn’t need to require lots of time to make a big impact on your client reach.
During this month’s webinar hosted by WeddingWire Chief Marketing Officer Sonny Ganguly, we discussed the ‘big four’ social media sites your clients are loving — and where you need to be active this engagement season. Plus, Sonny shared expert tips to effectively leverage each top social media site to your business advantage.
Here are some of the webinar highlights:
- Visual sharing on social sites is key. This is part of the reason that Instagram and Snapchat have risen to popularity so quickly! Overall, 3.3 billion photos are shared on top social sites daily. Don’t miss an opportunity to show off your work on a regular basis!
- Your clients love social media. The majority of today’s engaged couples are Millennials in their twenties and early thirties. 89% consider themselves active on social media and 56% report that they would only consider booking pros they can find on social media.
- How do they use social while planning their wedding? First, they turn to virtual pinboard site Pinterest to get inspired. Next, they move to Facebook to learn more about vendors they are interested in, and also turn to Instagram to see your aesthetic.
- They follow the wedding pros they’re interested in. 61% of couples ‘follow’ or ‘like’ the professionals they want to learn more about. Why? Most commonly to get inspiration for their wedding, to see the quality of your work and to get more info about your business.
- Where should you invest the most of your time? The top four sites to invest your time and connect with your clients today are: Facebook, Instagram, Pinterest and Snapchat. You can cut back on time on Twitter, Google+ and Tumblr due to a lack of interaction with your clients or general sharing traffic on those sites this year.
For more great social media tips, stats and information about connecting with couples on top social sites, watch the full webinar! Don’t forget that past webinars are available within Premium member’s accounts to view anytime.
A key way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning both recent and frequent accolades, collecting stand-out client reviews, and sharing your best work is a pivotal part of your business success.
In our latest infographic, get insights from Education Expert Meghan Ely of OFD Consulting with these six helpful tips to earn more industry awards!
For more information, watch the full webinar! All past webinars are available within your WeddingWire account under the Education tab for Premium members to view on-demand at any time.
An easy way to expand your business and stand out from the competition is through winning industry awards. Whether you’re a new business or a seasoned pro, earning accolades, collecting client reviews, and showcasing your hard work is a pivotal part of your success.
In this month’s webinar for Premium members, WeddingWire Education Expert and Owner of OFD Consulting, Meghan Ely, shared her tips for how to submit for and win more prestigious awards that build your credibility in the wedding industry.
Here are a few steps to earning more industry awards:
- When deciding which awards to apply for, first take a close look at your business goals. Ask yourself how earning the award would help you meet these goals and then pick your top choices to actively pursue.
- Once you decide to submit, always read and then reread the guidelines. It’s easy to overlook an element that could make or break your entry, or notice it too late in the process, simply by not paying enough attention to detail.
- Create a plan for your submission before jumping in. Once you carefully review the guidelines and submission details, draft an outline of what you need to do and strategically plan your approach before you start writing.
- Use facts and figures to stand out and impress the judges. By bringing your work to life with stats and examples, you can showcase the difference your business has made, and why you deserve to earn the award through a compelling story.
- Share images that help support your story where applicable. However, it’s important to get approvals you may need from photographers to use their images. Also, make sure you do not rely on the images alone to tell your story.
- Ask a friend to review and proofread your entry. A second set of eyes is key to making sure your story makes sense to an outside point of view, and that you are not overlooking and grammatical mistakes that could be easily avoided.
- If you win — spread the news! Share your win on social media, and showcase your expertise by adding your award to all your marketing materials on and offline. This will impress clients and industry colleagues alike, and help you stand out in a competitive industry.
To learn more great tips from Meghan, watch the full webinar now!
Did you know that you can view all past webinars any time in your WeddingWire account? Watch recorded webinars at your convenience on a variety of topics to support your business growth from SEO to social media to sales and beyond.
The vast majority of today’s engaged couples are Millennials, and have specific ways they like to communicate, interact and work with wedding pros. Knowing how to connect with these Millennial couples is important to your business!
To help you stay up-to-date with this tech savvy and social generation, this month’s webinar for Premium members gave an inside look into their demographic, and shared ways they like to connect and how you can better reach them.
Review this helpful infographic to learn about Millennials, and gain insights that can help you succeed in booking more clients and better understanding your current couples.
Many of today’s engaged couples are considered Millennials, in fact 80% of WeddingWire couples are in that age range! For your wedding business to succeed in connecting with this tech-savvy and social group, it’s important to keep a close eye on the top trends, preferred communication methods, and best ways to stand out on and offline to ultimately win them over.
In this month’s webinar for Premium members, WeddingWire’s Director of Market Insights, Andy Whittaker, and Editor, Kim Forrest, provided an inside look into the mindset of today’s couples from how they prefer to connect with pros to the wedding content they are loving.
Here are some of the top take aways from the webinar:
- Millennials now make up the largest group of the US population! There are 80 million individuals who are between the ages of 16-34, and are your average customer.
- On average, they are engaged for 13 months, have 130 guests attend their big day, and hire 11 vendors to make their wedding come to life.
- Millennial couples share the same top challenges when it comes to wedding planning as their more senior Gen Xers. These include budgeting, making decisions, tracking expenses, knowing they are on the right track and finding their vendors.
- They look for their wedding pros on social media, so it’s important to have a presence and share your work and personality on top sites including Facebook, Pinterest, Instagram and beyond. Mostly they are looking for inspiration, to see the quality of your work, and to find your business info.
- Aim to connect with your clients through visual content as much as you can. They love videos, listicles, infographics and visual-first social media sites like Pinterest and Instagram. Create your own images or share some you love, and add images of your work.
- Don’t be afraid to try new social sites! Millennials are loving Snapchat and Facebook Live to name a few – so if these appeal to you, give them a whirl! You can also enlist Millennial employees to teach you about the sites or run accounts for your business if you lack time to coordinate the efforts yourself.
To learn more, watch the full webinar now! Plus, all past webinars are available within Premium member’s accounts to view anytime and learn about the topics that matter most to your business.
We’re excited to share our latest infographic, which shares highlights from our recent webinar about the best practices for wedding language when working with LGBTQ couples!
It’s very important to understand modern LGBTQ terms and how they differ in definition, such as sexual orientation, sexual identity, and gender. By taking the time to understand the history of these terms and the best practices for LGBTQ wedding language, you will make your clients feel much more comfortable when working with your business. You’ll also be more likely to get more leads using inclusive language that welcomes all types of couples to your website.
Learn more by reviewing the infographic’s tips, provided by WeddingWire Education Contributor Bernadette Smith, President of the Gay Wedding Institute.
Communicating with clients in this day in age can be very confusing. Technology has transformed not only the way we communicate, but what we should be saying and how we should be saying it.
It’s important to be familiar with the best modern communication practices in order to get more replies and book more couples! In this month’s webinar for Premium members, WeddingWire Education Guru Alan Berg shared his tips for successful communication in the wedding industry!
Here are the 6 T’s that Alan suggests for better client communication:
- Technology. With literally thousands of apps available for communication–from Messages, to Live Chat, to email, to calling, etc.– it’s difficult to know the best way to get in touch with a couple. At the end of the day, customer convenience is the motto to live by. Follow their lead using their preferred communication type. If you’re making the first contact, email is typically your safest bet, as most couples prefer email over all other communication methods.
- Timing. The faster you respond to a couple, the more likely it is that they will choose your business over others. Most couples expect a response within 24 hours, so if you know you won’t be able to get back to them before then, at least make contact to let them know you will be in touch soon.
- Text. Whatever method of communication you choose, be sure to keep your message short and sweet. Also make sure that anything you send can be easily read on a mobile device. Alan suggests that you avoid using attachments and graphics when possible, as those tend not to load properly on mobile devices.
- Tone. When it comes to your tone, the golden rule is to mirror your client. Get a feel for their manner, and respond accordingly. However, don’t feel obligated to ditch your unique voice, and don’t change your tone once you’ve booked a client. Stay true to yourself and your business personality!
- Transition. Alan says that one of the most important elements to remember (and one that many business owners forget) is to always provide a call to action. Give your clients a sense of direction, letting them know what the next best step is. However, don’t be pushy; you don’t want to rush them or make them feel forced into an appointment.
- Tenacity. Don’t give up on a sale if you haven’t heard back right away! Couples are very busy when planning a wedding, so follow up to remind them that you still care about their sale. Ask for the sale if they ask you a question, but avoid seeming impatient. It’s a best practice to follow up 3-5 times on a lead before you let it go, just remain professional and try different approaches to see what gets you a reply.
For more great advice, watch the full webinar, and be sure to check out Alan’s blog all about the business of weddings!
Pro tip: WeddingWire Messages is a fast and easy way to connect with couples, available now in your account! You’ll be notified about new leads or messages, and you can reply using your email, account or mobile device. You’re easily able to send attachments, manage conversations and client details, and move from inquiry to marked as booked instantly. Learn more here!
A strong reputation is one of the best marketing tools you can have as a wedding professional – so don’t be afraid to network locally with potential clients and build relationships with other wedding pros! By reaching out to your peers, you can create professional connections that can lead to more referrals which means more leads. It’s important to get involved in your community to spread your name and your business skills in order to develop a powerful reputation.
Check out our latest infographic, which provides important highlights from our recent webinar all about building your reputation through wedding industry relationships, hosted by WeddingWire Education Expert Andy Ebon.
To learn more, watch the full webinar available any time to all Premium members. And check out the latest industry data and reports available at WedInsights.com!
Language is an important thing to remember when marketing to the LGBTQ community. You do not want to isolate any couples by using offensive wording, or failing to account for specific terms that welcome LBGTQ couples and make them feel comfortable to use your business.
One year ago this June the Supreme Court passed their decision on full marriage equality! To help celebrate, WeddingWire Education Contributor Bernadette Smith hosted an educational webinar this week to discuss the best practices for LGBTQ wedding language, so you can continue to effectively reach and serve all couples.
Here are some of the great tips for using inclusive language that were shared during the webinar:
- Not all people identify as a single gender, or have a single gender expression or sexual orientation. It is important to recognize that there can be fluidity between each of these categories. Since there are various ways that individuals can express themselves, aim to use inclusive language for all.
- It is okay to ask a client what pronoun they prefer, or by what title they would like to be called (“bride,” “groom,” etc.). It is better to ask your clients for their preferences so you can address them in a way that is respectful, rather than to make assumptions. And, be sure to honor their response!
- There are several offensive terms that are outdated or too risky to use when marketing, especially if you are not apart of the LGBTQ community. For instance, Bernadette recommends avoiding terms like “gay agenda,” “that market,” and “sexual preference,” among various others.
- Millennials often have a different take on the proper language that should be used to refer to LGBTQ individuals. They frequently follow their own trends, and are more likely to have more traditional wedding experiences. Learn more about these trends and the latest statistics by reading the 2016 Survey of Contemporary Couples Report.
- The best way you can show your support of LGBTQ couples is to be inclusive in your marketing, website and language. Show photos of all types of couples, express that you are excited to serve all types of loving couples explicitly, and update your contracts to use inclusive language not just “bride” and “groom.”
Interested in learning more? Watch the full webinar, or check out past blog posts on serving same-sex couples.
For more great education and resources from Bernadette, be sure to visit Gay Wedding Institute, and grab your free download 5 Social Media Tips to Increase Your LGBT Wedding Bookings.
Plus, don’t forget to opt-in to the GayWeddings vendor directory and update your main image to attract more engaged same-sex couples – learn how with our step by step guide. Once you are listed, add your GayWeddings badge to add to your website or blog and get added traffic to your listing!
Yesterday, we held this month’s educational webinar, Build Your Reputation Through Relationships & Referrals, hosted by WeddingWire Education Expert Andy Ebon. In this session, Andy explained an important, yet highly underrated part of a successful marketing strategy, which he calls “reputation marketing.”
Andy provided several tips for developing relationships within the industry and expanding your inventory of reviews and endorsements. By following his advice, you can build a reliable reputation, grow your business, and book more clients!
Here are a few ways to build a positive reputation within the wedding industry:
- Track particular keywords or phrases about your business on Google Alerts to know what people are saying about your business and/or about your competitors. These updates are delivered straight to your inbox.
- Create a blog where you can promote your own business, as well as those of your peers, whose professionalism you can trust and recommend. WordPress is a great platform to get started!
- Collect more reviews from past clients and and peer endorsements from other vendors on WeddingWire. This will help to further develop your strong online reputation, and let potential clients know you are reliable!
- Get involved in your community by attending events, joining associations, or accepting leadership roles in your favorite industry group. Not only can you become a figure of authority in your local community, but you can also demonstrate important skills that people will associate with you as a business owner.
- Make an effort to learn all aspects of the wedding industry by grabbing a casual lunch or coffee with a peer and get to know the challenges they face on a daily basis, or share business tips. If you better understand each other’s work, you can refer each other when the time comes!
For more information, watch the full webinar, available within all Premium member accounts any time! For more education from Andy, visit his blog.