This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Wayne Gretzky, one of the greatest hockey players, said, “A good hockey players plays Read more…

How do you pick where you are going to go dinner tonight? Choose a new mechanic? Find a new babysitter? Likely, even if a friend gave you a recommendation, you will check out their online ratings to see what others thought before deciding where to go or who to hire.
Reviews are becoming increasingly prevalent Read more…

There are millions of sites on the web, and hundreds of new ones popping up each day.  Which sites should you care about?  Which can help you grow your business?  Each month we will highlight some of our favorite sites on the web and show how they can help you run your business more efficiently.  Read more…

Searching for an easier way to manage your business Twitter account (s)?  Here at WeddingWire we are big fans of HootSuite.  HootSuite is a great Twitter toolbox, in which you can manage multiple Twitter profiles, add numerous editors, track your success and even schedule tweets in advance – all from one easy-to-use interface.  It’s Read more…

What is the foundation of social media? A simple question with multiple ways to respond, but I found a great post this morning that discusses the 5 C’s that make up the foundation of social media marketing.

Conversation: Go where the conversations are taking place – Facebook, Twitter, Myspace, YouTube, etc.  Establish accounts and create Read more…

In follow-up to yesterday’s historical Presidential Inauguration, I thought I would focus on something fun today….like word clouds!  By definition a word cloud or tag cloud is a visual depiction of the word content or user-generated tags of a site (Wikipedia). Word clouds are a great way of showcasing the words most commonly used throughout Read more…

Check out the results of a survey, summarized in eMarketer and Mashable yesterday, that outlines the benefits of embracing social media marketing.  Respondents were from the Marketing Executives Networking Group.
Customer engagement took first place, with 85% of surveyed executives citing it as the main benefit of using social media marketing.  Only 21% of executives, Read more…

Wishing you good health, happiness, and success in the New Year!
Best Wishes,
The WeddingWire Team

With over 1/3 of all engagements projected to happen over the holidays and the New Year quickly approaching, now is the time for you to hone in on your marketing efforts! Over the next few days I will cover some different ways to help you do this.  Today, let’s take a look at email marketing. Read more…

Christine Tremoulet Photography and Ashley K Photography, both featured vendors on the WeddingWire Network, recently joined services with other local vendors to help Team Rachael Ray throw a once-in-a-lifetime “Rescue Wedding” for victims of Hurricane Ike in Houston.
Thirty-three couples’ dreams of getting married were shattered earlier this year when they learned their venues had Read more…

Pictures are a very important addition to building your storefront on the WeddingWire network (and not just for photographers)! They serve as a means to showcase your business to today’s wired brides, establishing a connection with them beyond words.  Therefore, it is key to make sure they look good!  I found this great list of Read more…