» What Are the Best Media Outlets for Me?

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA

When describing wedding public relations, the basic tenet is this: you have a message you want to get out to your target audience (or audiences), and you want to disseminate that message through the appropriate media channels. The question is, which media outlets are the right ones for me?

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Let’s take a look at some of the best ways to discern the right outlets from the wrong ones.

Are my prospects reading it?

This is an essential question for anyone whose main goal of PR is to increase brand awareness and, with that, their business. One of the first questions I ask any prospect is, “Where are you looking to get featured?” Inevitably, a large percentage answers with, “I want to be on [insert national morning show here].” I find myself explaining that, while getting national coverage like that is great, if your target audience is composed of millennials (which make up 90% of engaged couples), do you really think they are going to be watching those shows on weekday mornings? The answer is no. So, how do you find out what your target audience is reading? Polling your clients is a great way, whether it is through a survey or an informal discussion during meetings. If you find that you’ve done a great job attracting your ideal couple, then you’ll surely see a pattern.

Are they open to submissions?

This seems pretty obvious, but before submitting anything to anyone, be sure that they accept the type of content you’re sending in. For example, if you’re looking to submit a styled inspiration shoot but the blog only features real weddings, then you’ll have spent time on something that ultimately won’t come to fruition.

What kind of content are they currently featuring?

This is where you’re going to have to do a little research. Once you’ve narrowed down some of the outlets you think would be a good fit, take a look at their recent work. What kinds of weddings are they featuring? What type of articles are guest bloggers writing? If your work and expertise are complementary to their content, then it’s likely a great match.

Do they have a presence on social media?

It’s wonderful to land on a media outlet with eye-catching editorials, but if they aren’t following through with promoting content on social media, then you’re not in front of your target audience – and isn’t that the goal? Be sure that your chosen media outlet is regularly posting on its social media channels before jumping onboard.

Now that you know what you’re looking for, it’s time to start your research. Ready, set, get published!

» Announcing the 2017 WeddingWire Couples’ Choice Awards®!

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We’re excited to announce the winners of the ninth annual WeddingWire Couples’ Choice Awards®! Honorees represent the top 5% of wedding professionals nationwide for their excellence in quality, service, responsiveness, and professionalism within the wedding industry.

We are proud to honor these award-winning professionals for their exemplary work and the outstanding reputation they’ve established among newlywed couples as demonstrated through their excellent reviews. Winners are chosen based on the quality, quantity, consistency, and recency of wedding reviews they received from clients in 2016.

Engaged couples use the award as an indicator of legitimacy and reliability when selecting their team of wedding professionals. The badge demonstrates to our couples that a wedding professional is committed to providing the highest quality service throughout the planning process and on their wedding day. According to Casey Clark, Marketing Manager at Antrim 1844 Country House Hotel, a seven-time Couples’ Choice Award winner:

“Couples definitely pay attention to our awards and badges, and they know what those badges represent.”

WeddingWire hosts more than 2.5 million reviews – more than any other wedding site. We’re honored to recognize the 2017 Couples’ Choice Award winners for their accomplishments and for their dedication to excellence within the industry.

See the full list of the winners in your region or category.

Congratulations to all of the 2017 WeddingWire Couples’ Choice Awards winners!

 

» WeddingWire Networking Night NYC

On Monday, October 17th, local wedding professionals gathered at the W New York Union Square for WeddingWire Networking Night NYC!

At the Networking Night, New York City area pros had the opportunity to network with other local professionals across all service categories, meet members of the WeddingWire team, and listen to an educational presentation on social media by WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the presentation, our lastest issue of WedInsights all about Keeping Up with Today’s Millennial Clients, and photos from the evening below. If you want to continue the conversation with some of the pros you met at the event, check out the WeddingWire Networking Night NYC board in the Pro Forums.

We would like to say a special thank you to the incredible event partners who helped make the evening possible:

We’re excited to announce the winner of our WeddingWire Prize Pack – congrats to Massiel of Butterfly Bakeshop!

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» Highlights from Wedding MBA 2016

We had a great time at the Wedding MBA conference 2016 in Las Vegas last week! It was wonderful to connect with thousands of pros from all over the country and beyond, share some great education, and celebrate together throughout the week.

Here are some of our favorite conference highlights:

Lots of Learning

We loved getting to share some business tips, industry insights and education with you. Our team and Education Experts presented 11 times at the event — on a wide variety of topics from tech to social media to websites and more. Stay tuned for our presentations which will be emailed to attendees later this week so you can re-visit the presentations for any notes you may have missed.

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Fun at the Lounge

Thank you for stopping by the WeddingWire Lounge to say hello to the team, and grab some fun swag. We met with hundreds of pros to share account advice, set your business up for success on the site, or to collect your product feedback for future updates and improvements. We hope you enjoyed the fun surprises including the t-shirt press, the 360 photobooth and the slot machine prize give away.

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Celebrating with Pros

It wasn’t all business and learning — there was plenty of fun and celebrations along the way! It was great to unwind after a full day at the conference Tuesday night and take in some Vegas nightlife and great music at the annual party in Hakkasan Nightclub. Plus, we loved toasting to the end of the conference and sharing all we learned along the way at the conference ending Happy Hour on Wednesday evening following the final session of the day.

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Thank you again to our wonderful partners: Jason Jani of SCE Event Group for DJing our party and Happy Hour, DJ Jer Events & Lighting Design for making our Lounge pop, Promovizion for the awesome shades, and Open Air Photobooth for the photobooth fun at the party. Review the photobooth photos here!

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For more event take aways and to stay updated on all the latest WeddingWire happenings for pros, be sure to follow WeddingWireEDU on Twitter and Instagram. We hope you see you again next year!