» Engaged Couples Don’t Just Like, They Love Snapchat!

snapchat-geofilters

Snapchat is a quickly growing social media site — and the favorite site of many of your current (and future) couples! In fact, it’s the top social site in growth this year, and 10 billion photos and videos are being shared on the site daily! As social sharing moves more visual than ever before and video grows in importance, getting comfortable on visual-first social sites like Snapchat is important.

One of the biggest social trends we have seen this year is that many weddings are getting shared live on Snapchat. From venue details to behind the scenes looks at the wedding party to the reception celebrations and speeches — couples and their guests are sharing the full wedding experience with their followers.

Couples love to see their day celebrated by their guests, and also want their wedding experience to be special. A great way to encourage posts and customization is by adding a Snapchat Geofilter for their wedding day. To help, WeddingWire has made it easy for couples to pick a design and get it set up with Snapchat for their big day with our free Geofilter designs!

How to Geofilters work? Couples can simply select their favorite design, and easily click through to set it up on Snapchat by uploading their design, picking a time and geofence for the filter and then submitting it to Snapchat for approval (there is a fee required by Snapchat).

If you haven’t set up a Snapchat account, we encourage you to give it a try! If you would like to start posting on Snapchat for your business, focus on becoming a storyteller for your business and authentically capture content in the moment. Share behind-the-scenes photos and videos of you wedding prep, peeks at your daily lives, and of course the beautiful finished product of your work. To grow a following, cross-promote your Snapchat account across your marketing materials and other social channels. Learn more about Snapchat Marketing by reading this recent post!

Photo by Krista A. Jones Photography

» 2016 Wedding Business Goals: How Are You Doing?

In our 2015 Annual Vendor Survey, six thousand of our WeddingWire Pros gave us some insight into their biggest pain points and business growth priorities in 2016. Now that the busy season is coming to a close, how are you doing in reaching those goals?

Data from our survey suggests that venues (including rehearsal dinner venues) and catering professionals tend to work in larger corporations with larger employee counts and annual revenues – so we’ve broken out the data for this group separately from the rest of the service categories available for couples to account for the difference in available budgets.

Check out our interactive graph below to see how you measure up against your peers, and read on for more context on each goal.

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» 3 Key Ways Millennial Couples are Different from Past Generations

WedInsights

	3 Key Ways Millennial Couples are Different from Past GenerationsMillennials (also known as Gen Y), whose current age ranges from 16-34, account for roughly 25% of today’s US population – making them the largest living generation. By 2017, U.S. Millennials are estimated to spend roughly $200 billion annually and will make up 75% of the workplace and comprise of the majority of the consumer market within the next 10 years.

Why does this matter for your business? The Millennial generation is at the age where major life events are taking place, like graduating, buying a house, and getting married. In fact, more than 80% of WeddingWire couples are Millennials! Knowing where they are in their life stages is key for understanding how to communicate with this important group.

Below we share some critical stats from WedInsights Volume 13: Keeping Up With The Millennials to explain the habits and needs of today’s Millennial couples.

Millennials are willing to spend more to personalize their weddings

Over the past 10 years we’ve continued to see overall guest count decrease, regardless of age, whereas the total spend per guest is on the rise. Couples are willing to spend extra on each guest in order to really personalize their big day and make it memorable and unique. Millennials spend on average $31,000 on their wedding, whereas GenX spends $24,000 on fewer guests. A few other points of differentiation between Millennials and their older counterparts:

  • Engagement Length: 13 months for Millennials, 11 months for GenX
  • Number in Wedding Party: 10 for Millennials, 7 for GenX
  • Number of Vendors Hired: 11 for Millennials, 9 for GenX

87% of Millennials report having their smartphones on them at all times

Millennials are the “mobile generation”, everything they do or want to do can be done on-the-go, so a non-existent or bad mobile website can be an instant deal breaker for this group! Make mobile a priority by doing a full sweep of your online properties from your mobile website to your emails and make sure the content is easily digestible (and layout is responsive) on smartphones and tablet devices. Continue reading

» Tips to Connect with Millennial Couples

The vast majority of today’s engaged couples are Millennials, and have specific ways they like to communicate, interact and work with wedding pros. Knowing how to connect with these Millennial couples is important to your business!

To help you stay up-to-date with this tech savvy and social generation, this month’s webinar for Premium members gave an inside look into their demographic, and shared ways they like to connect and how you can better reach them.

Review this helpful infographic to learn about Millennials, and gain insights that can help you succeed in booking more clients and better understanding your current couples.

Tips to Connect with Millennial Couples

» Oh Snap! Tips to Connect with Today’s Millennial Couples

August-Webinar_OhSnap!TipstoConnectwithToday_sMillenialCouples_TileWebinar recap!

Many of today’s engaged couples are considered Millennials, in fact 80% of WeddingWire couples are in that age range! For your wedding business to succeed in connecting with this tech-savvy and social group, it’s important to keep a close eye on the top trends, preferred communication methods, and best ways to stand out on and offline to ultimately win them over.

In this month’s webinar for Premium members, WeddingWire’s Director of Market Insights, Andy Whittaker, and Editor, Kim Forrest, provided an inside look into the mindset of today’s couples from how they prefer to connect with pros to the wedding content they are loving.

Here are some of the top take aways from the webinar:

  • Millennials now make up the largest group of the US population! There are 80 million individuals who are between the ages of 16-34, and are your average customer.
  • On average, they are engaged for 13 months, have 130 guests attend their big day, and hire 11 vendors to make their wedding come to life.
  • Millennial couples share the same top challenges when it comes to wedding planning as their more senior Gen Xers. These include budgeting, making decisions, tracking expenses, knowing they are on the right track and finding their vendors.
  • They look for their wedding pros on social media, so it’s important to have a presence and share your work and personality on top sites including Facebook, Pinterest, Instagram and beyond. Mostly they are looking for inspiration, to see the quality of your work, and to find your business info.
  • Aim to connect with your clients through visual content as much as you can. They love videos, listicles, infographics and visual-first social media sites like Pinterest and Instagram. Create your own images or share some you love, and add images of your work.
  • Don’t be afraid to try new social sites! Millennials are loving Snapchat and Facebook Live to name a few – so if these appeal to you, give them a whirl! You can also enlist Millennial employees to teach you about the sites or run accounts for your business if you lack time to coordinate the efforts yourself.

To learn more, watch the full webinar now! Plus, all past webinars are available within Premium member’s accounts to view anytime and learn about the topics that matter most to your business.

» Wedding Trend Differences in Gay Men Versus Lesbians

WeddingWire Contributor

Bernadette Smith

Bernadette Smith is the founder and president of 14 Stories and the Gay Wedding Institute (GWI), and award-winning author of three books, including The Business of Gay Weddings: A Guide for Wedding Professionals. Through the GWI, Bernadette has trained thousands of wedding and hospitality professionals on sales and marketing best practices to same-sex couples. Bernadette’s expertise has been sought after by the Today Show, National Public Radio, the BBC, the New York Times, CNN, among many others.

In general, I think it’s dangerous to generalize and foolish to put people in boxes. That said, there are some striking differences in the wedding planning activities of gay men versus lesbians. I’ve seen this over time in my wedding planning career, and in your role as a wedding professional I think it’s important to be aware of some of these differences/trends in order to best serve your clients.

Lesbians are female, and most of them identify as brides, are therefore much more “bridal” – and they are also more traditional as a result. If you think about it, since a very young age, many girls have been indoctrinated into the idea of having a wedding; their fairytale princess fantasy. It’s just been something that’s been expected of young girls for decades – lesbian girls included!

Wedding Trend Differences in Gay Men Versus LesbiansGay men, on the other hand, were unlikely to have been raised dreaming about their wedding. It’s just not something that parents talk to sons much about during their childhood, the way those same parents might talk to their daughters about it. As a result of this, plus the wedding industry’s focus on “the bride”, and the gender roles that play a part in most wedding traditions, gay men are far less traditional on their wedding days.

The survey of contemporary couples that my company conducted with WeddingWire, GayWeddings.com and Community Marketing validates my experiences as a wedding planner. For example, we found that gay men are far less likely to want to follow wedding traditions such as something borrowed, something blue (35% of lesbians adhere to this tradition vs. 7% of gay men), doing a first dance (43% of lesbians vs. 18% of gay men), changing their name (42% vs. 7%), having a wedding shower (23% vs. 4%), and many other traditions. You can take a look at the full report here.

You may also find that gay men are less likely to even have a sit down dinner and instead choose a cocktail reception. You may find that gay men are interested in hiring a DJ with experience in clubs as opposed to a DJ whose experience is primarily limited to weddings. You may find that gay men are interested in a fashion photographer rather than a traditional wedding photographer. Gay men may even be interested in picking out the attire of their waitstaff, and may ask for model bartenders/servers! I once had a gay client ask for a cute young male wedding officiant! Is that discriminatory? No, because someone’s appearance is not a protected class… but there’s no doubt that it’s shallow.

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» 3 Ways to Reach More Same-Sex Couples

WedInsights

3 Ways to Reach More Same-Sex Couples2015 was a momentous year and a huge win for same-sex marriage equality. As inclusivity continues to increase in 2016, 85% of wedding professionals surveyed said they are ready, willing and able to serve same-sex couples. However, being willing to serve and prepared to serve are two different things!

These tips, backed by data found in Volume 12 of our WedInsights series, can help your wedding business reach more same-sex couples as part of the expanding wedding market.

Go beyond the first glance

Many in the industry (e.g., wedding pros, wedding expos, registry) assume a marrying couple is one male and one female, thus distributing forms/contracts with “bride” and “groom” language, and often using the term “bridal” when referencing their clientele. This bridal bias and heteronormative assumption is important to recognize as you may be alienating current and potential clients.

89% of LGBTQ couples feel positively about a company featuring same-sex imagery on their websites and marketing collateral, and 53% of opposite-sex couples feel the same! Make the change to show your inclusivity by using the word “couples” instead of “brides”, and updating your collateral and/or contracts to be suitable for all types of couples.

Aim to be gay wedding competent

In today’s market it’s not enough to be ‘gay-friendly’ – you must be gay wedding competent. Even those pros who appear or claim to be gay-friendly can still make same-sex couples uncomfortable or unwelcome through small actions. Our data shows that 12% of engaged same-sex couples say they’ve experienced discrimination, while 13% are uncertain (i.e. unreturned phone calls or emails can create suspicion despite the true reasons).

LGBTQ couples now have a greater choice when it comes to their vendor team and it’s no longer just about who responds back. Make it a seamless experience and show your competence by:

  • Understanding what LGBTQ couples need (ex. how to enter down the aisle, how to orchestrate child-parent dances, etc.)
  • Understanding how LGBTQ experiences and legal options shape their choices
  • Using the terms that couples use to identify themselves

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» Same-Sex Weddings & LGBTQ Planning Trends: The Real Story

This post was written by WeddingWire Education Expert Kathryn Hamm, Publisher of GayWeddings, the leading online resource dedicated to serving same-sex couples since 1999. Kathryn is also co-author of the groundbreaking book, The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. Follow her on Twitter @madebykathryn.

We often have a tendency to frame what we are looking for based on what we have known. And in these cases, our questions can be limited based on those presumptions.

In the case of understanding LGBTQ planning trends and the choices that go into coordinating same-sex weddings, applying what we have known (eg, the traditions and trends of straight couples) results in a miss on some of the most interesting aspects of how the behaviors of LGBTQ couples are changing.

Assumptions driven by a heteronormative filter – and one that hasn’t needed to question the legal accessibility of marriage or the limitations gender roles – means that key themes are missed. An assumption of the primary client as a bride means that the behavior of grooms is overlooked. An assumption that behaviors of white brides and grooms can be generalized to non-white brides and grooms may not always apply. And so on.

Same-Sex Weddings & LGBTQ Planning Trends:  2016 Survey of Contemporary CouplesSo we asked: What happens if you “flip the script” and ask the same questions of straight couples as you would ask of same-sex couples?

What happens if you compare the choices and reactions of same-sex couples whose marriages and engagements have occurred since the major legal milestones (namely, the 2013 DOMA decision and the 2016 federal marriage equality rulings by the Supreme Court)?

What happens if you compare same-sex to opposite-sex couples, and what if you look at what trends are changing for straight couples while asking the question if there is resonance in those changes with the wedding trends that same-sex couples have pioneered (i.e., blended wedding parties, avoiding certain wedding traditions, discarding a ‘bride’s side’ and a ‘groom’s side’, etc)?

Simple: By challenging the assumptions of the “traditional” one bride/one groom script and utilizing our peripheral vision to shift the context to be more inclusive of all couples, my team – which consisted of me and the GayWeddings team, the WedInsights team at WeddingWire, the experts at Community Marketing & Insights (CMI), and Bernadette Smith of the Gay Wedding Institute – asked better questions of all couples.

The result is the 2016 Survey of Contemporary Couples and Current Wedding Planning Trends report, which surveyed more than 1,400 same-sex and opposite-sex couples who were married or engaged since 2013. Our inclusive and comprehensive nationwide survey revealed the clear impact that marriage equality has had on current wedding planning trends for same-sex, opposite sex and queer-identified couples. With the quickly evolving landscape of same-sex wedding planning underway, this is key; relying on outdated data to inform your business choices will put you at a distinct disadvantage.

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» Annual Survey Highlights: Top Wedding Business Goals for 2016

WedInsights

Annual Survey Highlights: Top Wedding Business Goals for 2016The wedding professionals on WeddingWire are a diverse and varied group, but many share a common goal: growth. However, the strategies they employ to achieve growth depend heavily on a number of factors – so we went straight to the source. Six thousand WeddingWire Pros responded to our 2015 Annual Vendor Survey, so we’ve got great insights and data about your industry colleagues to share in the latest volume of our WedInsights Series.

Based on the feedback from the pros who responded to our 2015 Annual Survey, it’s clear that many of them hope to grow their business in 2016 and beyond. Pros not only expressed their desire to book more business and increase revenue, but also provided insights into what they’re doing to make their goal a reality. Whether you are a sole entrepreneur or work for a multinational organization, see what wedding business goals your peers are making a priority in 2016.

Collecting more reviews to stand out

Reviews function as online recommendations for your business from past clients, so it should come as no surprise that over 90% of professionals say online reviews are critical to their business. The majority of pros also report that they collect most of their reviews on popular third party review sites like WeddingWire, Yelp, and Google.

Despite the well-known importance of collecting reviews, wedding professionals admit they are not as confident about collecting and managing reviews – nearly 25% say they could use help in this area. Getting reviews can be a major strain for a quarter of pros surveyed, especially for those in jewelry (43%), transportation (34%), beauty and health (32%), event rentals/ photobooths (31%), and venues (29%). Increase the likelihood of capturing client reviews by incorporating reviews throughout your client experience to make them more likely to submit a review for you after the big day.

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» Serving Same-Sex Couples: The Real Story

Serving-Same-Sex-CouplesWebinar recap!

Being accurately informed and understanding the real story around what goes into planning a same-sex wedding is key for pros who want to be prepared to proudly serve all couples in the increasingly competitive modern market.

As we approach the one year anniversary of marriage equality in June, this month’s educational webinar hosted by Kathryn Hamm, Publisher of GayWeddings.com, and Andy Whittaker, Director of Market Insights at WeddingWire, discussed the latest LGBTQ wedding trends, how LGBTQ weddings differ and are the same as opposite-sex weddings, and how the landscape for same-sex weddings has evolved.

Here’s a snapshot of some of the interesting insights shared during the webinar:

  • Gay-friendliness and customer service often outranks industry experience in importance to same-sex couples when it comes time to select their wedding team
  • Self-identified same-sex couples who married in 2014 & 2015 remain much more comfortable breaking with traditionally-defined gender roles than previously-wed couples
  • Same-sex couples are more likely to have blended wedding parties than opposite-sex couples 
  • As marriage equality has become the law of the land, legal elopements and out-of-state ceremonies are on the decline for same-sex couples
  • Non-LGBTQ couples who value inclusion continue to rise as more couples look to work with wedding professionals who serve all loving couples

For more information, watch the full webinar, available within all Premium member accounts. And stay tuned for more in depth information on the latest wedding trends for today’s same-sex couples, coming soon!

Plus, don’t forget to opt-in to the GayWeddings vendor directory and update your main image just for GayWeddings.com to attract more engaged same-sex couples – learn how with our step by step guide.

Already listed on GayWeddings.com? Grab your GayWeddings listing badge to add to your website or blog and get added traffic to your listing!

» Breakthroughs & Backlash in Marriage Equality: The 2016 Legal Landscape

This post was written by WeddingWire Education Expert Kathryn Hamm, Publisher of GayWeddings.com, the leading online resource dedicated to serving same-sex couples since 1999. Kathryn is also co-author of the groundbreaking book, The New Art of Capturing Love: The Essential Guide to Lesbian and Gay Wedding Photography. Follow her on Twitter @madebykathryn.

One of the hardest aspects of our long walk to marriage equality was, for me, hearing nationally broadcast comments from those who have never met me declaring my life and relationship to be “immoral” or “wrong” or “not right with God.”

How would they know me, my spirituality, and my life? Those who do know me would say the exact opposite.

My values have, after all, been crafted in the careful curation of a family and community that embraces compassion, commitment, service, and integrity. And these values are the hallmark of my 23+ year relationship with my spouse.

I had hoped that the marriage equality breakthrough granted to us by the Supreme Court on June 26, 2015 would mean that my marriage (spiritually-bound for so many years, until we received this long-overdue, important civil right) would no longer be subject to the abject pronouncements by a small vocal group, and fueled by the members of their community who remained silent in fear of the repercussions for speaking up or revealing a change of heart.

But, here we are, even with marriage equality settled in all 50 states and over 85% of wedding professionals nationwide saying that they are ready, willing and able to serve same-sex couples, and the backlash is well underway. The conversation, though, is now being tried actively as one of religious freedom in both the court of public opinion and the court of law.

From The Headlines

Breakthroughs & Backlash in Marriage Equality: The 2016 Legal LandscapeKim Davis, a clerk in Kentucky, was the first high profile example of protest when she refused to sign the marriage license of a gay male couple that appeared in her office to apply. After a few short days in jail for refusing to do her civic duty and her ongoing resistance to fulfill the duties of her elected office, Gov. Matt Bevin altered the licenses allowing Davis and other dissenters not to sign. Kentucky then went on to attempt to pass a “separate-but-not-equal bill” that was ultimately rejected (and notably, not even supported by Davis).

More recently, after Georgia Gov. Nathan Deal vetoed a bill to shield marriage equality opponents, the governors of North Carolina and Mississippi waded into these controversial waters. North Carolina Gov. Pat McCrory signed a bill into a law that banned “anti-discrimination protections based on sexual orientation and requiring transgender people in government buildings and public schools to use bathrooms that match the gender on their birth certificates.” And, Mississippi Gov. Phil Bryant signed a broadly-worded bill into law allowing individuals and institutions to deny services to the LGBT community based on their religious beliefs.

The result in North Carolina? Bruce Springsteen cancelled a concert in protest. PayPal withdrew its plan for a $3.6M expansion in Charlotte, NC, an economic repercussion not unlike that faced by Indiana Gov. Mike Pence after his push for the Religious Freedom Restoration Act that would have allowed for denial of services to LGBTQ couples. An additional 120 companies also signed an open letter for repeal of that law. In Mississippi, singer Bryan Adams cancelled a concert and eight companies, including Hyatt Hotels Corporation and Choice Hotels Corp, Inc., have signed an open letter to Gov. Bryant to repeal the bill, HB 1523. With such vocal and consistent support for the past few years, it remains clear that Fortune 500 companies recognize that supporting LGBTQ couples and families is good for business.

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» WedInsights: How Couples Choose a Wedding Date

WedInsights

WedInsights: How Couples Choose a Wedding DateWhile 37% of engagements occur between November and February, 76% of weddings occur during the summer and fall months. In fact, 25 dates make up 50% of all weddings in 2015 (and you guessed right, they’re all on Saturdays!). Despite the fact that there’s a ton of competition between clients for those coveted dates, there are a number of reasons why a couple selects their wedding date.

Our research shows that the top ten most popular factors that influence when couples choose a wedding date are:

  1. Season/weather
  2. Convenient for the couples and families
  3. Sentimental date (i.e., anniversary date)
  4. Venue availability
  5. No clear reason
  6. Liked the date
  7. Convenient based on engagement length (i.e., enough time to plan)
  8. For financial reason
  9. On a holiday
  10. Astrology

Beyond those considerations, 74% of couples know vendor pricing may differ based on day of the week or season – which could also come into play when selecting a date if the couple is on a tight budget. And for those considering a destination wedding, choosing a date has a whole different set of considerations than those couples getting married locally. Our data indicates that 14% of U.S. couples have a destination wedding, and of those, 11% have a wedding at a destination within the U.S. and 3% travel internationally (mostly to the Caribbean).

What does it all mean for you?

Once the ceremony and/or reception venue is booked and the date is set, there is a general expectation that all other vendors need to work within that schedule. Since most couples hire 10-13 wedding pros, availability is a key criterion for choosing which pros to contact. However, don’t forget that other factors affect who a couple contacts – most importantly price, reviews, and location.

As we head into the busy wedding season, be sure to add pricing to your Storefront, update your About Us section to make all your contact information easily available, and collect those last few reviews you’ve been putting off! Ensuring you cover the top three factors couples consider when reaching out to a pro means that they’ll be well-informed about your business before they even ask you about your availability.

For more insights on how couples choose a wedding date, read our latest WedInsights fact sheet.