» Social Media Bios That Attract Couples

social bios

Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:

Show personality!

The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.

If you’re stuck on how to infuse your personality into your bio, here are a few ideas:

  • Use Emojis throughout your bio.
  • Use exclamation points to show enthusiasm!
  • Write how you would speak. Say it out loud and make sure it feels natural.
  • Include quirky phrases that you regularly use out loud when talking with clients.

Stop focusing on yourself…

Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?

A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.

That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?

You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» WeddingWire Networking Night NYC

This week, local wedding professionals gathered at Tribeca Rooftop for WeddingWire Networking Night NYC!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful NYC skyline view, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

  • The beautiful event space, delicious appetizers and beverages provided by Tribeca Rooftop
  • Gorgeous photos from the evening captured by Silverfox Photography & Entertainment
  • Fun & upbeat DJ services provided by Hank Lane Music
  • Stunning floral arrangements by Floral Sentiments
  • Our WeddingWire logo sprinkled throughout the event space via decals on the doors and elevators provided by “I DO” Wedding Decals
  • AV services provided by AV Workshop

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Sharryann from A Little Bit Fancy!

 

» Recovering from a Social Media Crisis

education expert

 

 

Social media is as much a blessing as it can be a curse. While it allows us to gain widespread exposure in ways that were never possible before, it also forces our businesses onto a public stage where we may not always want to appear. Before a social media crisis derails your wedding business, make sure you develop an effective strategy for recovery.

desk workBe Prepared

One of the most effective ways to combat bad press or a crisis situation is to plan ahead for every possible scenario. Begin by listing all of the things you and your team can anticipate going wrong: bad customer feedback, unusual poor performance, weather-related cancellations, or even a competitor badmouthing your services to undermine your reputation. I know it’s hard to think of these things. It’s uncomfortable to anticipate the worst, but so necessary if you’re going to survive.

Ask trusted colleagues to give you ideas of additional scenarios you might not have considered and how they would handle them. The more you flesh out what can go wrong, the better prepared you can be if something actually happens.

Next, outline how you would respond to each crisis. Keep the scenarios and possible responses in a file that you can pull if you’re ever faced with a similar situation. You’ll have to tweak your approach, but you’ll have a bank of great ideas to draw from when you need them most.

React Calmly

When you do respond, especially to negative customer feedback or competitor badmouthing, try to do it as professionally as possible. This will require that you divorce yourself from some extremely natural emotions, but it never pays to react in the heat of the moment. Taking the high road will ultimately reflect positively on you with the people who matter.

If you’re not sure you can separate the situation from your feelings, ask a trusted team member or colleague to read anything you put in writing before you send or publish it. This should include emails and replies to online reviews – things that never really go away, so you want to look good.

Many situations are best handled in-person or via a phone call to the concerned party. Consider reaching out before becoming embroiled in a social media battle. You may be able to avoid additional public debate by going directly to the source. Continue reading

» 4 Ways to Increase Engagement on Facebook Without Paying for Ads

filming

Facebook’s ever-changing algorithm is making it feel more and more difficult to reach your followers and get high levels of engagement on your posts, but don’t worry – it’s still possible to get a big response without paying for ads! Here’s how:

Show your personality

Giving yourself a distinct personality and showing your quirks is so important online! It gives people the ability to connect with you and gain trust, which will make them gravitate towards you when it comes time to book vendors for their wedding. It will also help your audience feel more comfortable and willing to comment on your posts.

So how can you do this? Add Emojis, use exclamation points, and write posts in your own voice. A good rule of thumb is ask yourself if what you are posting feels like something you would say out loud, or if it feels inauthentic to your personality. If it feels right, post away! If it doesn’t, try saying what you want to get across out loud, then write that out.

» WeddingWire Networking Night St. Louis

This week, local wedding professionals gathered at Randall Gallery for WeddingWire Networking Night St. Louis!

At the Networking Night, wedding professionals had the opportunity to enjoy a historic venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Megan Hayes.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Deb from Artistry Crowning Beauty!

» Wow Your Clients with Our Custom Snapchat Wedding Filters

Chances are, your clients are often seeking new, creative ways to personalize their big day and create a unique experience for their guests. According to WeddingWire’s 2017 Newlywed Report, nearly 50 percent plan their wedding around a specific theme, and almost 25 percent create a signature cocktail for their reception.

snapchat filters custom weddingsKnowing the popularity of social media and the importance of personalization in the wedding planning process, WeddingWire has joined forces with Snapchat to allow couples to personalize their Snapchat wedding filters, schedule start and end time, set their geofence and pay conveniently all in one place. Couples can now create artfully designed, custom wedding Snapchat Geofilters for their wedding events directly on WeddingWire.

We put together a brief guide so that you can share this new feature with your clients to help them personalize their wedding and delight their guests.

 

Quick Guide to WeddingWire’s Customizable Snapchat Geofilters

  • How do you make a custom geofilter? Simply visit the Snapchat Geofilter page on WeddingWire.com and follow the steps to start building a custom filter. Each filter design includes customizable text fields and fonts allowing couples to make the filter their own.
  • What designs are available? In addition to dozens of signature WeddingWire designs, WeddingWire has also partnered with leading brands such as Lilly Pulitzer, Paper Source, and Tuckernuck, allowing couples to choose from a variety of themes and styles.
  • snapchat filtersHow do the geofilters work? Geofilters are available in a select location, for a limited time, based on the couple’s specific event details. The couple designs and purchases the geofilter between 1-90 days before the event. During the event, guests pull up their Snapchat app, take a photo, and swipe right to add the filter!
  • How much do they cost? Pricing is variable: Snapchat sets the filter cost proportional to the desired length of time and selected size of the geofence. As you enter your selections in Step 3, the price automatically updates accordingly.
  • How can I use this tool in my business? You can tell your clients about this tool as a creative idea that they can incorporate into their wedding and/or other celebratory events; they’ll be delighted that you shared this with them! What’s more, anyone can create a custom geofilter, not just the couple! You could also offer to create a custom filter for the couples you serve – just be sure to run the design by them before purchasing it.

Head on over to the Snapchat geofilters page on WeddingWire to check it out for yourself!

» WeddingWire Networking Night Chicago

This week, local wedding professionals gathered at Carnivale for WeddingWire Networking Night Chicago!

At the Networking Night, wedding professionals had the opportunity to enjoy an unique venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Check out the photo strips from the event here!

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Michelle from Spoon Photo & Design!

» 5 Unique Ways to Attract Couples With Facebook Live

facebook live wedding business

Have you started using Facebook Live to market your business yet? If not, it’s a must-have in your social media marketing strategy. Here are two reasons why:

  1. Facebook’s algorithm is making it increasingly difficult for businesses to reach an audience on the platform. You may notice that most posts hardly get seen. However, Facebook loves Live. They prioritize live videos in the news feed and will even notify a handful of your followers whenever you start a live video to help you build an audience.
  2. Your followers will love it! The beauty of Facebook Live is that it is spontaneous and unscripted. Your authenticity and brand personality will shine through, and you’ll get to have genuine interactions with your audience. This establishes trust, which is key for getting couples to book you.

You may be wondering, “What would I even talk about or do in a live video?” You can always go live for Q&A sessions and to give advice to your audience, but those are very common Facebook Live topics. Here are 5 unique ways to use Facebook Live to stand out and attract couples:

Interview past clients

If you really want to stand out amongst other competitors who use Facebook Live, interview past clients live using a tool like BeLive.tv. This tool allows you to go live in split screen, so that way two people can host a live video together from anywhere – And you can interview past clients about their experience working with you!

This Facebook Live tactic is powerful because your audience can see your past clients unfiltered testimonial about working with you. After establishing trust through your Facebook Live interview, encourage those watching to visit your WeddingWire profile to read more reviews about your work.

Give a sneak peek behind-the-scenes

Photographer? Show yourself editing some photos live. Caterer? Show your chefs in the kitchen. DJ? Go live while preparing for a wedding. Whatever you do, there’s always lots of behind-the-scenes work that couples don’t necessarily get to see. Facebook Live is your time to give them a sneak peek.

Share your story

Why did you get into the wedding industry? What makes you excited and passionate about your job? Hop onto Facebook Live and share it with your audience! Couples will love to hear you share your story. Getting real and talking about your “why” with your audience will prove to them that you are in business to help make their wedding dreams come true, not just to make money.

Walk through your process

What is your process with clients? Think about all of the steps you take when you first talk with a client all the way up until their wedding day. Now identify what makes your process unique compared to other vendors. For example, a wedding planner who puts a special focus on tablescapes and event design has a very different process than a planner who focuses on logistics.

Go live on Facebook and talk about it – explain your process, what makes it different, and why it will benefit the couple.

Go live at a wedding

Now that we’re in wedding season, use Facebook Live at a wedding (with the permission of the couple, of course). No matter what role you have at the wedding – officiant, hair stylist, makeup artist, caterer, photographer, DJ, planner, etc. – you have the ability to go live and show potential clients how you interact and work at an actual wedding.

This is one of the best ways to use Facebook Live because couples who view the video will be able to picture you at their own wedding, which will make them want to book you.

» @WeddingWire’s Top 10 Instagram Posts + 10 Social Tips for Your Business

This article was written by Halie Greening, Senior Social Media Specialist at WeddingWire.

As the social media team behind the @wedddingwire handle, we spend our days analyzing the content that resonates with engaged couples, developing creative ways to connect with our audience, and staying on top of trends in the social sphere. In honor of WeddingWire’s 10th Anniversary this month, we compiled our top 10 Instagram posts of 2017 with the highest engagement, along with 10 social media insights that you can use today to boost your business’ social media strategy.

Tip #1: Heartfelt Moments Boost Engagement

Our followers love the moments that tug at their heartstrings, and rightfully so. There’s something special about reading the raw emotion that shines through this sweet note from a groom to his soon-to-be-wife on their wedding day that made this post so popular. Heartfelt moments target your followers’ pathos; find everyday moments that hit home and you’ve got yourself your next successful Instagram post. (Photo by @sarabeephoto)

Tip #2:  Your Followers Are Your Best Content Creators

Some of our best content, which is often ring selfies and celebratory #justsaidyes moments, comes from our biggest fans – our followers! Sharing content from your followers will make them feel heard and loved, AND it’s a great way to curate authentic, on-brand imagery (without having to create it from scratch). Get into the habit of regularly asking your clients if you can repost their photos. Always be sure to ask permission first, and of course tag them in the photo. Are you a florist? Ask your couples to tag you in their wedding photos so you get notified when you’ve been mentioned. Their #TBT to their gorgeous wedding bouquet = your Saturday morning post to remind your followers to “Stop and smell the roses!” (Ring: @brilliantearth)

Tip #3: Candid Moments Are ALWAYS a Good Idea

Posed portraits and carefully arranged photos can achieve a specific aesthetic, but sometimes it’s the relatable, candid moments that deliver the highest engagement. Moments like this one of a groom crying as he sees his beautiful bride for the first time will captivate your audience and bring in the likes. Consider sharing authentic behind-the-scenes photos of you in action, or maybe a genuine moment between you and your clients. The most compelling posts are often those unplanned shots. (Photo by @jordanvoth)

Tip #4: Find Your Brand BFFs and Build Each Other Up

If your brand or business were a person, who would they hang out with? What would you have in common with your circle of friends? We’ve got a few brand BFFs (all of our amazing wedding professionals!) who we admire for their unique brand stories. Two ways we strengthen our friendships are content swaps and contests (like this Lilly Pulitzer giveaway photo). Whether it be an overlapping demographic or a similar aesthetic, find wedding pros you consider to be your brand friends and coordinate content swaps with them. Do you arrange amazing bouquets and they bake drool-worthy cakes? Why not switch up your content mix with a photo of a delicious sweet treat, and offer them a photo of some stunning stems to share.

Tip #5: Find the “me” and “we” that makes your content relatable!

Ever tag your friend in a post you come across in your social feed because it instantly reminds you of them? Choose content that will make your audience think, “that’s SO me” or “my fiancé and I would TOTALLY do that.” Even if it’s just a shot of you and your Monday morning coffee in a cute mug with a cheeky caption, or maybe a fun peek into your weekend plans, it showcases your human side. Your followers will love to see what you have in common. (Photo by @michellelangephoto)

Tip #6: Find an Aesthetic That Fits Your Style and Stick With it

Just like your outfits, you don’t want your Instagram grid to clash. Keeping a consistent feel to your photos and ensuring that your feed looks cohesive is key making a strong brand impression. Give yourself a color palette you want your imagery to stay within. Create a grid for the week to layout how your images will look alongside one another. Find balance. Love a black and white photo to break up the feed, but typically post vibrant pictures? Balance it out by breaking them up in rows or squares, thinking of your feed in a more symmetrical manner. Whatever your style, create guidelines for yourself and stick with it. (Photo by @sarahlibbyphoto)

Tip #7:  Strong CTA’s = Strong Engagement

Want new followers? Want more likes on your photos? Sometimes the best way to get what you want is to ask! One of our best practices is the classic, direct “call to action” in a caption. Nothing encourages engagement more than telling your followers exactly what it is that you want them to do. Even better, if you’re ever stuck on a catchy caption, pull a “Double tap if…” a “Tag someone who…” or a “Comment below with…” out of your back pocket and not only have you solved your writer’s block, but you’ve also just told your audience exactly what you’re expecting from them when they look at your photo! (Photo by @maycarlson)

Tip #8: If it’s not broken, don’t fix it…build on it!

Donuts, dogs and jaw-dropping ceremony backdrops. What do these all have in common? They get people double-tapping like there’s no tomorrow. As a social team we’ve seen how well photos with these themes perform time and time again on our feed due to how strongly they resonate with our audience. Knowing that these pieces of content easily capture our followers’ attention, we are always on the lookout for content with these elements. Start by auditing your feed and identifying which types of content have performed the best in the past to help guide your content choices in the future. Taking a peek at popular posts from other wedding industry feeds will inevitably provide content inspiration, too. (Ring: @tacoriofficial)

Tip #9: Take note of what’s on trend, then tweak it!

Part of having a strong social media strategy is not only paying attention to what works well for you, but also staying in-the-know about current trends. Whether it’s the Pantone color of the year or the latest decor craze, showcasing trends on your social media tells your followers you are a knowledgeable, reliable source for what’s current in the wedding industry. Of course, staying on-brand and sticking to your style is important, so be picky about the trends you embrace and explore ways to incorporate your unique perspective. (Photo by @bretthickmanphoto)

Tip #10: Stop Their Thumbs in Their Tracks

Ever find yourself mesmerized by a video of a cocktail being made or a delicious dish coming together, ingredient by ingredient? THOSE are the videos that are pure gold. We quickly realized after re-gramming a video by Laura Hooper Calligraphy how much our audience enjoys watching calligraphy come to life before their eyes. So what did we do about it? We met up with Laura Hooper to have her write a variety of phrases that we could capture on video and add to our Instagram arsenal. Try taking quick videos of content relevant to your business. Speed them up, slow them down, reverse them. You’ll captivate your audience and stop those thumbs right in their tracks! (Calligraphy by @lhcalligraphy)

» How to Get Engaged Couples to Follow You on Instagram

how to get engaged couples to follow you on instagram

If you market your business with Instagram, you know the struggle almost every wedding vendor experiences at some point. You want engaged couples to follow you and see your posts, but no matter how hard you try, it seems like the only people you can get following you and engaging with your posts are other wedding professionals.

There are three main reasons for this:

  1. Many businesses set up bots that automatically like photos and follow users who use specific hashtags. If you use those hashtags, you may get followed by lots of other vendors automatically. This is a problem that is difficult to avoid, so don’t worry about these likes and followers.
  2. You may not be using enough or the best hashtags to reach couples.
  3. You may not be actively searching for engaged couples on Instagram or interacting with them, which makes it difficult for you to reach them. If you have tried to do this, you may struggle with trying to find users who are engaged in your area.

So how can you fix these issues and get real engaged couples to follow and engage with you?

Fix your hashtags

One of the easiest ways to start reaching couples on Instagram is to use hashtags strategically. Start by using 20-30 hashtags per post, and always put the hashtags in the first comment. This will maximize your reach and make sure your caption doesn’t look cluttered with hashtags.

Next, go to the profiles of successful competitors in your area. Take note of the hashtags they commonly use in their posts, and use them in your own. Think about which hashtags engaged couples are likely to search for on Instagram and use those, as well.

Here are some ideas for hashtags to use:

  • Location specific hashtags (examples: #nycweddingplanner, #PAweddingphotographer, #nashvilleweddings, etc.)
  • Wedding inspiration hashtags (examples: #weddingdetails, #weddingphotoideas, #fallweddinginspiration, etc.)
  • Branded hashtags to promote your business (examples: #MADbeautiful, #whitneyweddings, #howbostongetsengaged, etc.)

Use the LLLF strategy to reach couples

LLLF stands for like-like-like-follow. The strategy involves finding couples’ Instagram accounts, engaging with three posts either by liking or commenting, then following them. When you do this, make sure to comment something genuine and thought out, rather than quick and vague. The goal is to get the user to notice all of your engagement, click on your profile, and then follow you back.

So how do you find engaged couples to like, comment, and follow? Here are three great strategies:

  1. Search for hashtags engaged couples may use in their own posts to find users who are engaged. Make sure you include a location so that you find couples local to you. Here are some examples of hashtags to search: #NYCbridetobe, #dallasengagement, #LAgroom
  2. Search for engagement photographers in your area and look for users that they tag in their posts, then go to their accounts and implement LLLF. You can also check comments on posts without someone tagged in case the bride or groom commented. If the user is private, you can start by following, then engaging with their posts.
  3. Search for local bridal shops and jewelry stores, and then look for users tagged in their posts. Lots of bridal shops will post, “I said yes to the dress!” photos, while jewelers will often feature customers with their engagement rings.

If you start implementing these two strategies and spending only five minutes per day reaching out to engaged couples on Instagram, you will start to see more couples following you and engaging with your posts. In time, you may even begin to receive inquiries through your Instagram inbox.

 

Photo by Something Blue by Susan Elizabeth

» #WeDoTBT Contest: Share Your Favorite Throwback Wedding Photos

In honor of our 10th Anniversary, we’re taking a look back at how wedding trends have changed over the years (80s puff-sleeve wedding dresses, anyone?).

Join us in our trip down memory lane for a chance to win! Throughout the month of May, we’re giving out prizes to our wedding professionals for sharing their favorite throwback wedding photos or videos on Instagram.
How to participate:

  • On Instagram, share a past wedding photo or video, include the hashtag #WeDoTBT and tag @WeddingWireEDU in the caption.
  • Each Thursday in May, we’ll select the winning photo or video from the week to repost to our @WeddingWireEDU Instagram account.
  • Every throwback wedding photo or video counts, and whether you decide to go back days or decades, each post will be considered. Post as much as you like before May 25th for a chance to win!

Prizes include:

  • $100 Massage Envy Gift Card
  • Amazon Echo Dot
  • JBL Portable Bluetooth Speaker
  • Tile Mate 4-Pack

We can’t wait to see everyone’s fun photos and videos this month!

Terms and conditions apply.