» 5 Unique Ways to Attract Couples With Facebook Live

facebook live wedding business

Have you started using Facebook Live to market your business yet? If not, it’s a must-have in your social media marketing strategy. Here are two reasons why:

  1. Facebook’s algorithm is making it increasingly difficult for businesses to reach an audience on the platform. You may notice that most posts hardly get seen. However, Facebook loves Live. They prioritize live videos in the news feed and will even notify a handful of your followers whenever you start a live video to help you build an audience.
  2. Your followers will love it! The beauty of Facebook Live is that it is spontaneous and unscripted. Your authenticity and brand personality will shine through, and you’ll get to have genuine interactions with your audience. This establishes trust, which is key for getting couples to book you.

You may be wondering, “What would I even talk about or do in a live video?” You can always go live for Q&A sessions and to give advice to your audience, but those are very common Facebook Live topics. Here are 5 unique ways to use Facebook Live to stand out and attract couples:

Interview past clients

If you really want to stand out amongst other competitors who use Facebook Live, interview past clients live using a tool like BeLive.tv. This tool allows you to go live in split screen, so that way two people can host a live video together from anywhere – And you can interview past clients about their experience working with you!

This Facebook Live tactic is powerful because your audience can see your past clients unfiltered testimonial about working with you. After establishing trust through your Facebook Live interview, encourage those watching to visit your WeddingWire profile to read more reviews about your work.

Give a sneak peek behind-the-scenes

Photographer? Show yourself editing some photos live. Caterer? Show your chefs in the kitchen. DJ? Go live while preparing for a wedding. Whatever you do, there’s always lots of behind-the-scenes work that couples don’t necessarily get to see. Facebook Live is your time to give them a sneak peek.

Share your story

Why did you get into the wedding industry? What makes you excited and passionate about your job? Hop onto Facebook Live and share it with your audience! Couples will love to hear you share your story. Getting real and talking about your “why” with your audience will prove to them that you are in business to help make their wedding dreams come true, not just to make money.

Walk through your process

What is your process with clients? Think about all of the steps you take when you first talk with a client all the way up until their wedding day. Now identify what makes your process unique compared to other vendors. For example, a wedding planner who puts a special focus on tablescapes and event design has a very different process than a planner who focuses on logistics.

Go live on Facebook and talk about it – explain your process, what makes it different, and why it will benefit the couple.

Go live at a wedding

Now that we’re in wedding season, use Facebook Live at a wedding (with the permission of the couple, of course). No matter what role you have at the wedding – officiant, hair stylist, makeup artist, caterer, photographer, DJ, planner, etc. – you have the ability to go live and show potential clients how you interact and work at an actual wedding.

This is one of the best ways to use Facebook Live because couples who view the video will be able to picture you at their own wedding, which will make them want to book you.

» @WeddingWire’s Top 10 Instagram Posts + 10 Social Tips for Your Business

This article was written by Halie Greening, Senior Social Media Specialist at WeddingWire.

As the social media team behind the @wedddingwire handle, we spend our days analyzing the content that resonates with engaged couples, developing creative ways to connect with our audience, and staying on top of trends in the social sphere. In honor of WeddingWire’s 10th Anniversary this month, we compiled our top 10 Instagram posts of 2017 with the highest engagement, along with 10 social media insights that you can use today to boost your business’ social media strategy.

Tip #1: Heartfelt Moments Boost Engagement

Our followers love the moments that tug at their heartstrings, and rightfully so. There’s something special about reading the raw emotion that shines through this sweet note from a groom to his soon-to-be-wife on their wedding day that made this post so popular. Heartfelt moments target your followers’ pathos; find everyday moments that hit home and you’ve got yourself your next successful Instagram post. (Photo by @sarabeephoto)

Tip #2:  Your Followers Are Your Best Content Creators

Some of our best content, which is often ring selfies and celebratory #justsaidyes moments, comes from our biggest fans – our followers! Sharing content from your followers will make them feel heard and loved, AND it’s a great way to curate authentic, on-brand imagery (without having to create it from scratch). Get into the habit of regularly asking your clients if you can repost their photos. Always be sure to ask permission first, and of course tag them in the photo. Are you a florist? Ask your couples to tag you in their wedding photos so you get notified when you’ve been mentioned. Their #TBT to their gorgeous wedding bouquet = your Saturday morning post to remind your followers to “Stop and smell the roses!” (Ring: @brilliantearth)

Tip #3: Candid Moments Are ALWAYS a Good Idea

Posed portraits and carefully arranged photos can achieve a specific aesthetic, but sometimes it’s the relatable, candid moments that deliver the highest engagement. Moments like this one of a groom crying as he sees his beautiful bride for the first time will captivate your audience and bring in the likes. Consider sharing authentic behind-the-scenes photos of you in action, or maybe a genuine moment between you and your clients. The most compelling posts are often those unplanned shots. (Photo by @jordanvoth)

Tip #4: Find Your Brand BFFs and Build Each Other Up

If your brand or business were a person, who would they hang out with? What would you have in common with your circle of friends? We’ve got a few brand BFFs (all of our amazing wedding professionals!) who we admire for their unique brand stories. Two ways we strengthen our friendships are content swaps and contests (like this Lilly Pulitzer giveaway photo). Whether it be an overlapping demographic or a similar aesthetic, find wedding pros you consider to be your brand friends and coordinate content swaps with them. Do you arrange amazing bouquets and they bake drool-worthy cakes? Why not switch up your content mix with a photo of a delicious sweet treat, and offer them a photo of some stunning stems to share.

Tip #5: Find the “me” and “we” that makes your content relatable!

Ever tag your friend in a post you come across in your social feed because it instantly reminds you of them? Choose content that will make your audience think, “that’s SO me” or “my fiancé and I would TOTALLY do that.” Even if it’s just a shot of you and your Monday morning coffee in a cute mug with a cheeky caption, or maybe a fun peek into your weekend plans, it showcases your human side. Your followers will love to see what you have in common. (Photo by @michellelangephoto)

Tip #6: Find an Aesthetic That Fits Your Style and Stick With it

Just like your outfits, you don’t want your Instagram grid to clash. Keeping a consistent feel to your photos and ensuring that your feed looks cohesive is key making a strong brand impression. Give yourself a color palette you want your imagery to stay within. Create a grid for the week to layout how your images will look alongside one another. Find balance. Love a black and white photo to break up the feed, but typically post vibrant pictures? Balance it out by breaking them up in rows or squares, thinking of your feed in a more symmetrical manner. Whatever your style, create guidelines for yourself and stick with it. (Photo by @sarahlibbyphoto)

Tip #7:  Strong CTA’s = Strong Engagement

Want new followers? Want more likes on your photos? Sometimes the best way to get what you want is to ask! One of our best practices is the classic, direct “call to action” in a caption. Nothing encourages engagement more than telling your followers exactly what it is that you want them to do. Even better, if you’re ever stuck on a catchy caption, pull a “Double tap if…” a “Tag someone who…” or a “Comment below with…” out of your back pocket and not only have you solved your writer’s block, but you’ve also just told your audience exactly what you’re expecting from them when they look at your photo! (Photo by @maycarlson)

Tip #8: If it’s not broken, don’t fix it…build on it!

Donuts, dogs and jaw-dropping ceremony backdrops. What do these all have in common? They get people double-tapping like there’s no tomorrow. As a social team we’ve seen how well photos with these themes perform time and time again on our feed due to how strongly they resonate with our audience. Knowing that these pieces of content easily capture our followers’ attention, we are always on the lookout for content with these elements. Start by auditing your feed and identifying which types of content have performed the best in the past to help guide your content choices in the future. Taking a peek at popular posts from other wedding industry feeds will inevitably provide content inspiration, too. (Ring: @tacoriofficial)

Tip #9: Take note of what’s on trend, then tweak it!

Part of having a strong social media strategy is not only paying attention to what works well for you, but also staying in-the-know about current trends. Whether it’s the Pantone color of the year or the latest decor craze, showcasing trends on your social media tells your followers you are a knowledgeable, reliable source for what’s current in the wedding industry. Of course, staying on-brand and sticking to your style is important, so be picky about the trends you embrace and explore ways to incorporate your unique perspective. (Photo by @bretthickmanphoto)

Tip #10: Stop Their Thumbs in Their Tracks

Ever find yourself mesmerized by a video of a cocktail being made or a delicious dish coming together, ingredient by ingredient? THOSE are the videos that are pure gold. We quickly realized after re-gramming a video by Laura Hooper Calligraphy how much our audience enjoys watching calligraphy come to life before their eyes. So what did we do about it? We met up with Laura Hooper to have her write a variety of phrases that we could capture on video and add to our Instagram arsenal. Try taking quick videos of content relevant to your business. Speed them up, slow them down, reverse them. You’ll captivate your audience and stop those thumbs right in their tracks! (Calligraphy by @lhcalligraphy)

» How to Get Engaged Couples to Follow You on Instagram

how to get engaged couples to follow you on instagram

If you market your business with Instagram, you know the struggle almost every wedding vendor experiences at some point. You want engaged couples to follow you and see your posts, but no matter how hard you try, it seems like the only people you can get following you and engaging with your posts are other wedding professionals.

There are three main reasons for this:

  1. Many businesses set up bots that automatically like photos and follow users who use specific hashtags. If you use those hashtags, you may get followed by lots of other vendors automatically. This is a problem that is difficult to avoid, so don’t worry about these likes and followers.
  2. You may not be using enough or the best hashtags to reach couples.
  3. You may not be actively searching for engaged couples on Instagram or interacting with them, which makes it difficult for you to reach them. If you have tried to do this, you may struggle with trying to find users who are engaged in your area.

So how can you fix these issues and get real engaged couples to follow and engage with you?

Fix your hashtags

One of the easiest ways to start reaching couples on Instagram is to use hashtags strategically. Start by using 20-30 hashtags per post, and always put the hashtags in the first comment. This will maximize your reach and make sure your caption doesn’t look cluttered with hashtags.

Next, go to the profiles of successful competitors in your area. Take note of the hashtags they commonly use in their posts, and use them in your own. Think about which hashtags engaged couples are likely to search for on Instagram and use those, as well.

Here are some ideas for hashtags to use:

  • Location specific hashtags (examples: #nycweddingplanner, #PAweddingphotographer, #nashvilleweddings, etc.)
  • Wedding inspiration hashtags (examples: #weddingdetails, #weddingphotoideas, #fallweddinginspiration, etc.)
  • Branded hashtags to promote your business (examples: #MADbeautiful, #whitneyweddings, #howbostongetsengaged, etc.)

Use the LLLF strategy to reach couples

LLLF stands for like-like-like-follow. The strategy involves finding couples’ Instagram accounts, engaging with three posts either by liking or commenting, then following them. When you do this, make sure to comment something genuine and thought out, rather than quick and vague. The goal is to get the user to notice all of your engagement, click on your profile, and then follow you back.

So how do you find engaged couples to like, comment, and follow? Here are three great strategies:

  1. Search for hashtags engaged couples may use in their own posts to find users who are engaged. Make sure you include a location so that you find couples local to you. Here are some examples of hashtags to search: #NYCbridetobe, #dallasengagement, #LAgroom
  2. Search for engagement photographers in your area and look for users that they tag in their posts, then go to their accounts and implement LLLF. You can also check comments on posts without someone tagged in case the bride or groom commented. If the user is private, you can start by following, then engaging with their posts.
  3. Search for local bridal shops and jewelry stores, and then look for users tagged in their posts. Lots of bridal shops will post, “I said yes to the dress!” photos, while jewelers will often feature customers with their engagement rings.

If you start implementing these two strategies and spending only five minutes per day reaching out to engaged couples on Instagram, you will start to see more couples following you and engaging with your posts. In time, you may even begin to receive inquiries through your Instagram inbox.

 

Photo by Something Blue by Susan Elizabeth

» #WeDoTBT Contest: Share Your Favorite Throwback Wedding Photos

In honor of our 10th Anniversary, we’re taking a look back at how wedding trends have changed over the years (80s puff-sleeve wedding dresses, anyone?).

Join us in our trip down memory lane for a chance to win! Throughout the month of May, we’re giving out prizes to our wedding professionals for sharing their favorite throwback wedding photos or videos on Instagram.
How to participate:

  • On Instagram, share a past wedding photo or video, include the hashtag #WeDoTBT and tag @WeddingWireEDU in the caption.
  • Each Thursday in May, we’ll select the winning photo or video from the week to repost to our @WeddingWireEDU Instagram account.
  • Every throwback wedding photo or video counts, and whether you decide to go back days or decades, each post will be considered. Post as much as you like before May 25th for a chance to win!

Prizes include:

  • $100 Massage Envy Gift Card
  • Amazon Echo Dot
  • JBL Portable Bluetooth Speaker
  • Tile Mate 4-Pack

We can’t wait to see everyone’s fun photos and videos this month!

Terms and conditions apply.

» How to Be a Social Media Rockstar During Wedding Season

The warmer months mean peak wedding season, which means spending less time at your desk and more time preparing for upcoming weddings. During this busy time, it’s easy to forget about posting to your social media accounts or responding to that message you got on your Facebook page.

However, wedding season gives you the opportunity to stand out among competitors who completely neglect their social media during this time, as well as impress couples who are planning their weddings for winter or next year’s peak season. Here’s how to keep up with your marketing and be a social media rock star throughout wedding season:

 

Narrow your focus

You don’t need to be on every social media platform to be effective. All you need is three: Facebook, Instagram, and Pinterest. That’s right – I give you permission to ditch Twitter and LinkedIn (at least for the time being!) and focus all your efforts on only three platforms.

Why these platforms? Our research shows that Facebook, Instagram, and Pinterest are the top three social media sites visited by engaged couples. Furthermore, 89% of couples say that they visit Facebook pages of vendors that they are considering for their wedding and 96% use photo sharing sites like Pinterest and Instagram for wedding inspiration.

 

Post often & consistently

Social media algorithms favor accounts that post often and consistently. This means that if you take a week off from posting, the next photo you publish is going to be seen by far fewer people, and you’ll get much less engagement than normal.

How often should you post to be effective? You should be posting on Facebook at least 3-4 times per week, but 5-7 times per week will help you reach the most people. Post at least once per day on Instagram, and pin at least 15 times per day on Pinterest. I know this sounds overwhelming, but scheduling tools can make it super easy to manage and keep up.

 

Plan and schedule content in advance

Imagine glancing at your phone near the end of your day to find dozens of ‘likes’ and comments from brides on a photo posted to your Instagram that day. The best part? You don’t need to touch the Instagram app once for this to happen!

How is this possible? Social media tools like Buffer and Hootsuite (both totally free!) allow you to schedule content for your social media accounts in advance, this way you won’t have to worry about remembering to share something or forgetting to post for weeks. Tools like BoardBooster or Tailwind allow you to pin tons of content on autopilot, so you never even have to look at your account the entire wedding season.

Here’s how to get started: Sign up for an account with Buffer or Hootsuite and link your Facebook and Instagram business accounts. Set aside one hour per week to sit down and schedule your next week of content for both accounts. Pro tip: Don’t schedule the same content for both platforms. Mix up the photos and articles you share so that potential customers have a reason to follow you in both places!

Next, sign up for a BoardBooster or Tailwind account and link your business’s Pinterest. Set your account to automatically pin relevant content to each of your boards daily. If you use BoardBooster, you can also set your boards to ‘loop’ pins. This means that BoardBooster will recycle old pins, pushing them to the top of your boards. Once you set this up, your Pinterest following and engagement will start to grow without even lifting a finger for the rest of wedding season!

» 4 Ways to Use Your WeddingWire Reviews on Social Media

Reviews are the best way to earn a couple’s trust and get them excited to book you for their wedding. Couples searching for vendors can easily see your WeddingWire reviews, but you can also showcase your reviews on social media to help attract couples who follow you or stumble on your profile.

Paragraphs of text generally do not perform as well as photos, videos, or slideshows on most social media platforms. This means, you will need to get creative with how you share your reviews in order to reach a larger audience and get the most engagement possible.

Here are four ways to use your WeddingWire reviews on social media:

Create a Graphic Featuring Your Review

Use a program like Canva or Photoshop to create an image displaying your review. Start by copying and pasting a review and the couple’s names in a text box. Customize the font style and color to make the text eye-catching. Then, add elements such as stars, your logo, flowers, and/or borders surrounding the paragraph of text to make the graphic visually appealing and reflective of your brand.

Use the Instagram Carousel Feature

Instagram allows you to post up to 10 photos at a time, giving users the ability to swipe through a series of pictures in a single post. Take advantage of this feature by showcasing a photo along with your work. Here’s how to do this:

  1. Pick a review that a couple submitted on WeddingWire about you. Make a graphic featuring this review.
  2. Start a new post in the Instagram app.
  3. Click on the “Select Multiple” button.
  4. Select a photo featuring your work from this specific couple’s wedding.
  5. Select the graphic you made showcasing the review from the couple.
  6. In your caption, tell your audience to swipe right to see what the couple had to say about your work!

You could also switch the photos around so that way the review comes first and the wedding photos come second in the carousel. Either way, this type of post is powerful because it shows potential clients your work, along with what past couples thought of it at the same time!

Use the Carousel Feature on Facebook to Share Your WeddingWire Profile

Facebook also has a Carousel feature that allows you to upload up to five photos that users can scroll through, each of which includes a headline underneath it. You can use the carousel to showcase photos of your work and send people to your WeddingWire profile.

Here’s how to do this:

  1. Go to your business page and click to share a photo.
  2. Select “Create a Photo Carousel.”
  3. Write a caption that features a review and encourages couples to click to see more testimonials.
  4. Enter the URL for your WeddingWire profile as the destination URL and click the blue arrow.
  5. Upload up to five photos of your work.
  6. Click on the text below each image and paste short quotes (3-5 words) pulled from your reviews under each image.
  7. Publish your post!

This type of post is unique and engaging, so it is excellent for getting couples to click and read your reviews.

Showcase Your Reviews on Your Website

Include your WeddingWire reviews on your services pages, contact page, and sales pages on your website. At the end of the review, link to your WeddingWire profile and encourage couples to click through to see more reviews. This way, when a couple is perusing your website, they will see multiple reviews about your work, as well as the option to click and read more.

» 4 Simple Ways to Outsmart Pinterest’s Smart Feed

Most couples (about 96%, actually) use photo sharing sites like Pinterest in the ‘dreaming’ phase of wedding planning. That means all those couples are using Pinterest for wedding inspiration, ideas, and planning. However, Pinterest is not a social networking site. It is a search engine. Pinterest users do not use the platform to interact with peers. They use the platform as a tool to plan purchases, find inspiration, and view tutorials.

Since Pinterest is a search engine, they have an algorithm called the Smart Feed, which determines what pins show up in a user’s feed at any given time. In order to succeed with Pinterest, you will have to show the Smart Feed that your account shares quality content that Pinterest users will love. Here’s how to do it:

Makeover your profile 

Start by sprucing up your profile. You want couples to land on your profile, fall in love with it, and take action by following you or clicking on your website. Here are a few key elements to update:

  • Ditch your logo, and use a headshot or staff photo as your profile picture. Pinterest users are more interested in content from people, not companies, so this will appeal to them more.
  • Make sure you include keywords like your service category, your location and your style in your display name, bio, board descriptions, and pin descriptions. This will help you get found in search results.
  • Delete old pins that have few repins and/or favorites. You may love your content, but the Smart Feed will lower your ‘quality score’ if they see lots of pins that no one is taking action on. Removing them will help future pins get seen.

 

Use board covers to make your profile stand out 

Board covers are used to visually label each of your boards. It helps your profile appearance match your branding, and makes you stand out when couples click to see your profile. Make 800×800 pixel board covers (you can use a site like Canva if you aren’t Photoshop proficient), then upload each cover to the corresponding board. Click to edit each board and select your uploaded image to set it as the board cover.

Pinterest Board Covers Example

 

Pin 15+ times per day

This may sound super overwhelming, but the Smart Feed favors users who pin frequently and consistently. Once you start pinning at least 15 times per day, you will start to see growth in followers, repins, and favorites. Plus, the more your pins are seen, the more clicks to your website you will get! Use an application like BoardBooster to automate all of your curated pins, then manually add 5-10 original pins per week, each with a link to your website.

 

Optimize your pins

When you post your own original content, follow these guidelines:

  • Always post vertical photos, not horizontal. In fact, the taller your photo is, the better. 735×1102 pixels is the recommended photo size, but my pins sized at 735x1305p pixels perform best.
  • Use bright, high-quality images. Do not post them if they are grainy or blurry.
  • Include a keyword rich description for every pin. Never pin without a description.
  • Pin each photo to one board, then repin each to all other boards with topics that it relates to in order to increase your quality ranking in the Smart Feed.

Take all of these steps to start sending Pinterest couples to your website and dramatically increase your Pinterest statistics. It will take some time for Pinterest to start showing your pins in couples’ feeds more, but it will be worth it in the long run. Happy pinning!

» WeddingWire Networking Night Southern New Jersey

This week, local wedding professionals gathered at The Carriage House for WeddingWire Networking Night Southern New Jersey!

At the Networking Night, wedding professionals had the opportunity to enjoy an gorgeous venue space, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned about local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Regional Manager of Customer Success, Katey McBurney.

Thank you to all the wonderful professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Anna from Ramblewood Country Club!

» 3 Reasons Why You Need a Facebook Group (Even If You Have a Facebook Page)

facebook group wedding pro

Let’s talk about Facebook. Specifically, moving beyond your trusty Facebook page. Facebook groups have the power to attract engaged couples nationwide or in your area while they are wedding planning. You can use the group to give daily tips, ask questions to learn about your target market, pitch your services, and connect couples with other vendors. You may be wondering why you can’t just post all of this content on your business page, and why you should post it in a group instead. Here are 3 reasons why:

Facebook groups will help you reach more people and get higher engagement for free.

Have you ever posted something on your Facebook page that you were super proud of, only to get zero interactions from your followers on it? Don’t be too discouraged. There is a reason for this, and it’s not your fault. Facebook pages get almost no organic visibility anymore, thanks to Facebook’s news feed algorithm.

Facebook’s algorithm favors posts written by friends or in groups over posts from businesses, which is why starting a Facebook group for your business is quickly becoming one of the best ways to reach potential customers and make sales. The benefit to posting in groups rather than pages is that the posts get ranked higher in the news feed than business page posts, so you get more organic visibility and don’t have to spend money on ads to get seen.

Managing a Facebook group will establish credibility and trust for your business.

When you create a Facebook group, you become the expert. Couples who join the group will see you running the show, ask you questions, and refer their friends to your group when they need help wedding planning. They will see how amazing you are, get to know you as a person, and trust what you have to say. Then, when the same people need your product or service, you will be the first person they think of to buy from.

However, in order to be successful in establishing trust and credibility, you have to give more valuable content than sales pitches. Make your group 80% value and 20% sales. Here are some ideas on what you can post in order to provide value:

  •      Tips about wedding planning, especially if they relate to your product or service
  •      Facebook Live videos with Q&A or advice
  •      Discussion questions about what couples are struggling with, dreams for their weddings, and how you can help them

Every person who joins your group has the potential of becoming a customer.

Make your group a resource for couples in your area so that way you will attract users who have real potential of becoming customers. When they join, the credibility, trust, and relationships you build with group members will help you be able to close sales and book couples. Here are a few tips to ensure you attract the right users to your group:

  •      Include the name of your city, state, or region in the name of your group.
  •      Include the year in the group name to attract couples who are actively wedding planning. You can change the group name each year as you go.
  •      Include the word “wedding” to help couples find the group.

Building a new Facebook group will take more work in the beginning and become less time consuming as they grow, but will generally only take a couple hours of your time per week. If you decide to start your own Facebook group, remember that they do take time to grow, but the work you put into it will be worth it in the end.

» A Match Made in Heaven: Video and Social Media

february-premium-webinar-tileWebinar recap!

Videos are a great way to capture the attention of your audience. In fact, videos account for almost 70% of consumer Internet traffic! But how do you create and distribute videos to best showcase your work if you don’t have video expertise? 

During this month’s webinar for Premium members WeddingWire Education Experts Alan Berg and Andy Ebon offered their their tips to easily use video combined with social media to attract and impress your audience even if you’re a video newbie.

Here are some of the webinar highlights:

  • Try out new Instagram features. Instagram Stories and Instagram Live videos are great tools for showing ‘behind-the-scenes’ videos of your work. Posted Stories are available to your followers for 24 hours, which can drive a sense of urgency for your audience. Live videos are only available while you’re broadcasting so it can be helpful to notify your audience in advance if you plan to go live.
  • YouTube is critical to video efforts.. As the second largest search engine after Google, YouTube is a vital component of any video strategy. In fact, 80% of 18-49 year olds watch YouTube each month. Product demos make great videos — just remember to keep videos under three minutes to hold your audience’s attention.
  • Optimize your YouTube videos. In addition to posting compelling video content, make sure to use best practices when creating your YouTube video posts. The right taglines, titles, descriptions, and calls-to-action can help your videos get discovered and viewed.
  • Use Facebook Live to engage followers. Facebook Live videos are an easy way to engage your audience in real-time. Check your phone’s connection before you go live to ensure your stream isn’t interrupted, allow enough broadcast time so that followers can join your live feed, and get creative with your ‘set’ to make your video more visually engaging.

For more tips and additional details about how to leverage these recommendations, watch the full webinar! Don’t forget that past webinars are available within Premium member’s accounts to view anytime.

» 3 New Instagram Updates You Should Be Using

instagram wedding professionals florist

The wild, wacky world of social media is ever-evolving. Case in point: Instagram and its bevy of new features for marketers. While change was slow in the four years since the company was acquired by Facebook, the visual blogging site has hit the ground running in recent months to integrate with Facebook and offer similar tools for audience engagement.

Here’s a rundown of the big changes:

1. Stay Top of Mind With Instagram Stories

We’re sure you’ve seen those little circles above your Instagram timeline by now. The Stories feature is Instagram’s attempt at replicating the immediacy and fleeting nature of popular new networks like Snapchat. So far, it’s been a wild success, capturing 150 million daily users in the first 25 weeks.

How it works is pretty simple: From the home screen, click the little camera symbol on the top left corner. This will activate your phone’s camera and you’ll have the option to shoot a live video (more on that later), a normal photo, a Boomerang video or a hands-free video. You also have the option to use photos and videos taken within the last 24 hours by pressing down on the bottom of the screen and swiping up. Once you’ve taken or selected an appropriate image, you can simply add it to your story. This will stay visible to your followers for 24 hours. You can continually add an infinite number of photos and videos to your story, each adorned with text, drawings, time stamps, location stamps or accessories like crowns and sunglasses.

2. Take Advantage of Shared Facebook-Instagram Business Tools and Go “Live” on Instagram

You probably noticed last year that there were a lot more business tools for Instagram users, including the ability to add a “contact” button to your page and to see detailed analytics within the Instagram app. These tools come as Facebook finally integrates the two social media platforms, allowing businesses to reply to comments from both platforms from the Facebook Pages app, manage campaigns across both platforms through Facebook’s Business portal and employ some of the bigger network’s most popular features, including the ability to go “Live.”

Instagram Live works in a similar fashion as Facebook Live, in that followers are alerted that you’re live. However, unlike Facebook Live, the video content is not archived and disappears as soon as you stop broadcasting.

3. Encourage Engagement by Liking the Likes

Engagement is super-important to wedding pros looking to connect with couples and peers. Social media should always feel like a conversation between you and other folks—not like a rally where you’re blasting your message out through a megaphone. Which is why it’s a pretty big deal that Instagram now allows you to like comments on your posts as well as making it even easier directly reply to the user. As you grow your social media presence, it may not always be possible or make sense to reply to every comment (although you should aim to go into the comments on a regular basis!), but a simple like is a great way to show that you’ve read it and you appreciate it.

Learn more about how Instagram can fit into your overall marketing strategy

» WeddingWire Hits 1 Million Facebook Followers

We’re excited to announce that WeddingWire has reached a huge milestone:  1 million Facebook fans! It’s an honor to see so many engaged couples turn to us for inspiration and advice as they plan their weddings. As the first wedding brand to utilize Facebook Live, over the past year we’ve seen a 39% increase in followers and an 87% increase in engagement.

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Our Facebook posts range from articles full of expert tips to make planning fun and easy, to real wedding galleries and quirky, uplifting stories to provide some relief for couples from the sometimes stressful situations planning can bring.

Here’s a look at some of our most popular posts from the past year:

Our Facebook presence is a critical part of how we connect with our couples to offer fun (and timely!) content throughout their planning process. Much like you may use different social media platforms to share your content, our broader social media efforts span multiple social media channels and include customizable social tools like Snapchat geofilters and wedding hashtags.

Make sure you’re following WeddingWire on FacebookInstagramPinterest and Twitter to see all the latest trends, inspiration and wedding planning-related content. And don’t forget to follow WeddingWireEDU on Facebook, Instagram, and Twitter for the latest news and content to help inform and grow your business.