For those paying attention to marketing trends, content marketing is the shiny “new” strategy. Only, it’s not new. The idea that writing high-quality, educational content can help you book more business has been around a long time, and it’s not going away any time soon! Your wedding business should come up with a content plan to help you walk people through your sales process.
Easier said than done, right? Below are five steps to help you start a content plan and maintain it this year and beyond!
Writing requires a good deal of forethought; there are a lot of things to think about before you open up a blank Word document. Before you dive in, take the time to think through the topic and its relationship with your audience. Is your idea something they want? Something they need? Something that will help them learn more about your business or the wedding industry? Answering these questions will help you decide if your topic will be popular with your audience. You should also consider the format of your content. A blog post can be short, sweet and informative, while a denser topic may require a longer format such as a guide or a white paper. Don’t limit yourself to one or two types of content – decide on the format on a case-by-case basis. If you need help coming up with topics and committing yourself to writing, see our post on jump starting your blogging efforts (applicable to other types of content as well!).
OK, now that you’re ready to write, write! If you’re prone to writer’s block, try skipping the introduction and coming back to it later when you have a better idea of how your piece will end up. Give yourself time to write and try not to self-edit as you go. You’ll have time to edit after you get all your ideas out! It’s also smart to have a coworker or employee look over your content to proofread for errors and give general thoughts on the way you expressed the topic. At the end of your post or article, be sure to include a call-to-action which instructs the reader what to do next. For more guidelines to help you write, check out this PR Daily content marketing checklist.