This week the WeddingWire team will be attending Salesforce’s annual Dreamforce conference. Many industry leaders will come together for this 4 day conference to move forward in the world of cloud computing. With keynote speakers including Executive Chairman of Google, CIO of Facebook, President of Verizon Business, and many more, we plan to share with Read more…

Local search marketing is an important part of your business. Make sure when a bride or groom is searching for their wedding vendors that your business gets in front of them by implementing the tips below.
Know what people are searching for and put that content on your site. Most engaged couples will search by Read more…

SEO is a common industry term that we see pop up all the time in discussions about internet marketing but what exactly is it? And how do we do it? SEO stands for Search Engine Optimization and is an advanced marketing technique.  Simply speaking, it is the process of bringing more traffic to your website by Read more…

Interested in learning how Google Analytics and Google AdWords works? Here are three useful Google slideshows I found in a Mashable blog post this morning that you might find useful as you prepare your marketing plans for the New Year:

An Introduction to Google Analytics – A quick explanation of what Google Analytics is and Read more…

With the current state of our economy, many companies are turning their efforts to Inbound Marketing because it is a more efficient way to market their business than traditional, Outbound Marketing.
Let’s take a look at the difference between the two types:

Outbound Marketing: Main goal is to find customers.
Inbound Marketing: Main goal is Read more…

I’m sure many of you hear the same thing I do: the wedding industry is recession proof.  And indeed there is some truth to that because people will always want to get married.  But as the news seems to get worse each and the stock market continues it tumble downward, being prudent would be a Read more…