» Is Your SEO Up to Par for 2018?

This post was written by Mike Anderson, Associate Director of SEO at WeddingWire.

These days, most purchases start with a search.

Customers turn first to Google or Bing to find what they’re looking for, which means if you want to be found, a strong search engine presence is a must. In fact, 81% of people perform some kind of search before making a large purchase. (1)

But in order to land high in Google’s search engine results, you first have to make your website and content easy for Google and customers to understand.

As we kick off 2018, follow the steps below to make sure that your SEO is up to par to gain online visibility, increase your website traffic and ultimately, your sales.

Find relevant keywords to focus on

The first step in optimization is to figure out what keywords you want to rank for. To help find keywords, there are a number of free tools available such as Moz’s Keyword Explorer and the SERPs Keyword Research Database. If you have an account with Google AdWords, their Keyword Planner is a great option as well. Each of these tools allows you to find popular search queries and export keywords you like.

Tip: When conducting your keyword research, try to search for keywords as your customers would. If you were looking for a DJ in your town, what would you search for?

Optimize your website

Once you have a list of keywords, the next step is to incorporate them into your website. Try to be strategic. Make sure keywords are included in the following elements of your website:

  • Title tag – keep it to 50-60 characters and use your target keywords at the beginning. Treat it like a headline – your title tags should be compelling to your audience and include your brand name towards the end
  • Meta Description – these are limited to 160 characters, Make sure they give an accurate description of the page, include your target keyword(s), and are intriguing enough that users will want to click through
  • H1 – this is the heading of a page. It should be kept to about 20-30 characters, and describe the page’s topic. It will often be similar to your title tag, and likely be the title of a blog or article on the page, which means it should stand out and include the keyword that page is targeting. Use only one H1 tag per page.
  • H2s – these are your subheadings, which can be used to break up the content on a page. Don’t include your target keyword in every one, but try to use it once or twice.  

Tip: Try to optimize your homepage for 2 to 3 broad keywords and use sub pages to target more specific, service-related terms. Also, don’t forget to make sure your site is optimized for mobile use. More than half of all searches are done on mobile devices!

Make sure your content is unique and engaging

Once you have optimized your website, it is important to focus on your content. Content quality is widely regarded as one of the most important SEO signals, and speaks volumes about your website’s reputation. By posting quality photos, engaging articles, and useful resources, your clients will want to link to your website. Content freshness is also an important ranking factor, so remember to post new content every so often.

As you begin writing, keep in mind, content should be formatted in a way that keeps readers engaged.  Use short blocks of content to make it easily skimmable, and use a combination of bullet points and paragraphs. Remember to also include links where possible and natural, both to other pages on your site as well as to other relevant websites.

Tip: If you’re looking for article ideas, refer back to keyword research tools to see what things your clients are searching for. Or take a look at your competitor’s social media profiles to see what topics are most popular with similar audiences.  

Optimize your business profiles

While your website is an important asset, it’s critical to ensure that your business information and content is accurate and well represented on other sites as well. Make sure that your Google My Business listing is claimed and features accurate information. The same goes for local directories like Yelp, YP, Apple Maps. Also, if you have signed up for WeddingWire, make sure to add a thorough description of your business and high-quality photos.

As you are filling out your profiles, remember to fill in as much information as possible. The more you provide, the easier it will be for customers to find you. In addition to address and contact information, try adding a relevant category to your Google My Business profile, mention any areas your business specializes in or choosing a high quality profile photo to use in your listings.

Tip: To run a quick analysis of your local listings, try Moz Local, which offers a free scan and score.

Grow your social communities

In addition to your site and your online profiles, social media is also an important part of your online presence. Being active on social media can help grow your online audience, and more importantly, drive more leads. But it can also help your SEO. Studies have shown that social linking itself does not add much SEO benefit. But related signals – such as business reviews and links back to your site from bloggers – can make a big difference. Regular posting on social networks can also help you see what content resonates with your clients, giving you ideas on what other topics would be good to write about. The larger your audience becomes, the more likes, reviews and links you receive.  

Tip: Make sure you provide information about your business on Facebook, Twitter, Instagram and other sites you appear on.  

Also, consider boosting some of your posts. Because business pages have limited organic reach, boosting will gain a significant amount of exposure and visibility. When choosing which posts to boost, remember to pick ones that promote your own content and are especially helpful to your audience. Also consider boosting anything designed to collect contact information, such as free downloads and giveaways.

Take it from Google

Google offers a number of resources to webmasters interested in bettering their sites and their search engine rankings. Their official webmaster guidelines is a great resource to learn about recommended best practices and discouraged activities. The company also has multiple spokespeople that answer community questions and give updates on changes to Google’s algorithm.

Tip: Check out Google’s webmaster guidelines to learn more about SEO best practices. Also, try following John Mueller (@JohnMu) on Twitter for the latest updates.

SEO isn’t always easy, but it is worth it.

So take the time to find the best keywords. Incorporate them properly and naturally into your site and content. Optimize your online presence with the correct information, and reach out to influencers in your industry.

Once you’ve done so, the pay-off will be a higher rank in search engines, more exposure, and more leads.  

Sources
(1) Retailing Today (2014)

» Why You Should Always Think Mobile in Your Marketing

This article was written by Sonny Ganguly, CMO of WeddingWire.

In 2018, a mobile-friendly website is no longer a trend or a nice-to-have – it’s a necessity for conducting business, especially in the wedding industry. More than ever, couples are using smartphones at all hours of the day to keep the planning process moving, from searching for wedding professionals to finding inspiration for the big day. Your mobile website might be the first-and-only impression a couple sees of your business, so it’s vital that your site provides a great user experience and highlights important information that will turn prospective clients into a bookings.

The tech landscape is fast-evolving, and not so long ago simply having a great website could put you ahead of your competition. But today, it’s no longer enough to give you a competitive edge. No matter your industry, you must be aware of the new platforms and tools used by your audience. If the majority of your audience is using mobile (and they are!), you should make the investment in mobile optimization and prepare for the Google mobile-first index.

Millennials are programmed to think mobile

As we know, smartphones have significantly changed consumer behavior and their impact on the wedding industry is no exception. Roughly 90% of adults in the U.S. between the ages of 25-34 own a smartphone, meaning that the majority of engaged couples are active on mobile devices.

Today’s society is accustomed to instant gratification, and the same holds true for couples in the wedding planning process. Smartphones allow couples to search for information during their commute, while at the gym, or pretty much anywhere at anytime of the day. It’s critical to provide the content they’re searching for when you have their attention! If a couple can’t find the information they’re looking for on your site, they’ll quickly move on to the next.

Mobile optimization is essential

Gone are the days when a business could get away with displaying their desktop layout on mobile. The moment a prospect needs to magnify text on their smartphone, you’ve lost a client – and if they’re willing to stick around, you’re certainly not providing the amazing experience your brand deserves. Instead, your business should have a responsive website, meaning that the content on each page adjusts to the device being used, so you can provide the best experience no matter how visitors are viewing your site. If you just redesigned your website and it’s not responsive, no need to panic! Until you’re ready to fully optimize your website, take the following actions to improve how your site appears on mobile without a responsive template:

  • Keep your color palette and branding consistent
  • Stick with a simple layout and avoid multiple pages
  • Resize your font and images to be mobile friendly
  • Reduce the amount of text displayed
  • Use large clickable buttons for calls-to-action

Understand how customers interact with your mobile site

Each week, couples spend over 30% of their time planning their wedding from a mobile or tablet device, which is about 40 minutes a day. During this time, couples are searching for things like wedding checklists, planners, colors, themes, websites, venues, budgets and more. Couples feel that these searches are less “risky” actions to be taking on mobile.

While all businesses need to have a strong mobile presence, it’s important to recognize if the product or service you provide is better suited for a desktop or mobile interaction and adjust content accordingly. While a couple might not create their wedding invitation on a mobile device, they will certainly browse for design inspiration on mobile. Think about what is most valuable to your clients and how you can deliver a great experience, while highlighting the most meaningful content (like providing contact information or sharing inspiring imagery). A good mobile experience does not need to replicate your website but should offer content that makes prospective clients want to take the next step.

Be ready for mobile-first SEO

By optimizing for mobile, you are setting yourself up for mobile-first search engine optimization. Now that mobile searches outnumber desktop searches, Google has been working on a rollout that will create and rank search listings based on the mobile version of content rather than the desktop experience. This project is most likely to launch sometime in 2018 and could negatively impact your search rankings over time if your site is not mobile friendly. You must ensure that your mobile site is at parity to your desktop version.

Having a mobile presence for your wedding business will change the way potential customers interact with your business for the better! Keep these advantages in mind and you’ll reach more couples and keep them coming back to your business.

Sonny GangulySonny leads WeddingWire’s B2C/B2B marketing strategy, customer acquisition, and community development. Sonny is a widely acclaimed speaker, giving over 50 presentations across the globe each year on technology, marketing and strategy. Sonny holds a B.A. in Economics with a focus in Management and Marketing from The University of Pennsylvania and an M.B.A. from Harvard Business School.

» How an Additional Domain Name May Give You the Competitive Edge

Pro to Pro Insights

Brian Lawrence, Sell the BrideThis post was written by Brian Lawrence, one of the industry’s foremost authorities on marketing in the wedding industry. Brian has consulted with many wedding professionals and wholesale suppliers at www.brianlawrence.com. Brian also owns Local Traffic Builder, a nationally-known web design, marketing and social media firm serving the wedding and event industry. He is the author of “The Wedding Expert’s Guide to Sales and Marketing” and “The Invitation Business Report” and has helped thousands of industry professionals with his marketing insights through personal consultation, books, seminars, blogs and articles, and speaking engagements at leading industry conferences.

When first developing a website and choosing a domain name, the vast majority of wedding professionals pick one that matches the name of their business. And, that’s pretty much the last thought on the matter.

Except, that domain should not be everything when it comes to building a fully functional, impressive, and effective online presence. You want to secure additional domains to give your business a distinct competitive advantage. 

It can be as simple as pointing the domain name to your current site like you would using a toll free number. The secondary domain will simply link to your main domain, but be available via search so you can reach a larger audience searching for those terms.

How an Additional Domain Name May Give You the Competitive EdgeHow it Works

Domains are a solid long-term investment. Their value increases over time, especially if you generate traffic with them. With the right additional domain name in place, you can strategically enhance your business success.

Moreover, it is virtually guaranteed that using these types of domains in marketing will benefit your business. Not only will your site get more frequent clicks, you’ll experience an increased response both online and/or in print.

Additional Domains = SEO Success

It’s become common knowledge that a wedding business cannot maximize the online visibility of their website without some real focus on SEO, aka Search Engine Optimization.

Additional domains, however, allow you to make the most of SEO, and incorporate into the actual name of your website. If done right, a secondary domain name will correspond with commonly searched terms. That means more people will find your business, even if they only did a keyword and/or location based search.

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» Get Lucky with the LUCK SEO Framework

Get Lucky with the LUCK SEO FrameworkSearch engine optimization (SEO) seems to be the hot topic recently! We’ve had a lot of questions come through to our email, we’ve seen a lot of discussions in the Pro Forums and we’ve even had some social comments all surrounding SEO. It’s not hard to see why – with the abundance of websites on the Internet, it’s getting harder and harder to get noticed by potential couples.

There are a number of ways to break down how search engine optimization works, whether through infographics or step-by-step guides. We tend to favor a simple framework that is easy to remember and can be broken down piece-by-piece to make for easier understanding. So, in honor of St. Patrick’s Day, learn how you can get lucky with your search engine strategy by using the LUCK SEO framework!

Linking Strategy

Links are an important part of an SEO strategy because they show search engines the relationships between pages. Through links, search engines can analyze a variety of factors that affect your search ranking, including the popularity of your website based on the number of pages linking to your website and the popularity of those pages. Links to your site also build your website’s authority based on the notion that trustworthy sites are usually linked to other trustworthy sites rather than spam.

Both quantity and quality are important, but beware – the best links are relevant, direct and one-way. Don’t stuff your site with links, and avoid cheap website directories. Whenever linking to another trusted source, you should also consider the anchor text for the link; linking on a phrase that describes the link using the same keywords is more strategic than linking the words “click here.” Socially shared links also factor into link signals, so share your content on your social networks and encourage others to do so, too! All these features have an effect on your website’s search value.

URL Structure

The URL structure of your links provides the overall framework for your website. URLs describe your website or page to both visitors and search engines. Search engines read URLs to understand what the page is about as well as how relevant it is to certain keywords targeted on the page or website. The basic anatomy of a URL is composed of four main parts:

Parts of a URL structure

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» It’s Official: Facebook Graph Search

Earlier this year, we let you know about the introductory announcement of Facebook Graph Search – a new way to navigate your connections and interests on the world’s largest social network.

On Monday, Facebook announced it has started rolling out the new Graph Search tool to U.S. users. Facebook’s new search engine lets you search your Facebook social graph for people, places, photos and interests. The ultimate goal is to establish Facebook as a powerful search tool and a resource to get useful information and connect with others.

Many experts think that Graph Search will have a huge impact on the future of personalized searchfueled by users sharing information about themselves and their interests, checking into locations, liking pages and more.

The tool is an exciting search launch for the social site where many people and businesses share their interests, business needs, feedback and more. However, it is still a work in progress from its original beta launch this January. For example, the tool is not yet live on mobile, and does not incorporate information from third-party apps, such as Instagram or Yelp, though they are owned by Facebook. Also, it is currently only live for U.S. users*. However, stay tuned for what is sure to be many more exciting updates to come with added exposure this year!

Ready to check it out? Learn more about this new feature, and opt-in to ‘Try Graph Search’ directly from Facebook, and check out this article about the new tool from The New York Times.

*Note that Facebook indicated all U.S. users should have it within the next few weeks if not yet available in your account.

» Tech Update: Facebook Launches Hashtags!

Over the past few days, you may have noticed some updates to your Facebook account. While changes to your account and navigation on the leading social site are nothing new, one exciting update, which could have an impact on your business exposure has been unveiled: clickable Facebook hashtags!

Hashtags are increasingly popular throughout social media – and have been fully integrated on most popular sites, including Twitter, Instagram, Pinterest and Tumblr, but noticeably absent from Facebook… until now.

Hashtags most simply serve as a way to see a larger view on what is happening, what is being discussed, popular topics, and is a way to connect people and businesses with similar interests. Hashtags are very powerful marketing tools, and are easy ways to connect with your interested audience, gain attention quickly and easily share content discovery.

Now,  just as you may tag a recent couple, or your other wedding or event Pros in a Facebook post sharing a recent wedding’s blog post with your network, you can now add a few select, engaging hashtags to describe your post or the event.

For example, a post can read: “ABC Photography had an amazing time capturing the breath-taking, special day of @Joe and @Jane on the Cape! Check out some of our favorite photos and wedding day memories {link to blog post} #Nantucket #BeachWeddings  #ABCPhotography”

Linking to your couple (with their permission), along with any other Pros of note gives added exposure for your post, as it will tag their profiles or business pages. Tag people and businesses with the “@” key, which will link and post to their pages. Using relevant, simple hashtags that describe your post shares your content with the site and allows others looking for similar content to find your post – ultimately sharing your business, content and exposure on a much larger level. Hashtag by typing the “#” key directly before your hashtag (should always be one word with no space – so the simpler the better!). Then, when posted and clicked, these hashtags will show everyone who is publically posting using the same tag, so you can discover others with similar interests.

For some hashtags in action, check out WeddingWireEDU’s recent posts!

Here are some basic Facebook Hashtag functionality details as you get started:

  • The ability to search for specific hashtags via the Facebook search bar at the top of your page
  • The ability to click on hashtags that originate from other services, like Instagram – connecting multiple social sites
  • The ability to create new posts from within the hashtag feed and search results
  • The ability to add hashtags to Facebook ads you’re running

Ready to learn more? Check out this post from Facebook! #HappyHashtagging!

» 5 Tips for Improving Your Business Website

A business website is an important tool to reach your potential clients where they are searching – online! When was the last time you updated your website? Find below some key elements that should be included on your website to effectively connect with your potential clients, and top tips to make your business stand out!

5 factors to consider when improving your business website:

  • Design: Your website must be visually appealing. Clean designs, easy to read copy, and fonts and colors consistent with you logo are important. Avoid bright or dark backgrounds, colorful fonts for large amounts of copy, and overcrowding the pages with content. When in doubt, remember “simplicity is key” to engaging clients on your website.
  • Images: Be sure to include images of your work examples so potential clients can see you in action and get a sense of your work and capabilities. When deciding which images to include on the website, consider five aspects: purpose, tone, relevance, timeliness and uniqueness. The images you select to include on your website should pass the test of all five aspects in order to represent your brand. Remember to give credit when necessary as well, and obey by copyright laws.
  • Brand Exposure: Make your branding apparent on all pages of your website. Be sure to include a business logo, create complimentary web designs, and include links to your social media accounts, blog, photo galleries and anything else you may want to share! These elements all work together to create your overall brand impression.
  • Services and Experience: Make sure to provide information about your business, contact information, and of course what services you offer! List the services you provide, and be sure to note anything that makes you unique. Also, be sure to show off any industry rewards, memberships in industry Associations or experience that separates you from the competition. Consider giving a sneak peek into your team so website visitors get a sense of the personality of your business, and the passionate people who make it great!
  • Reviews: Reviews are key to establishing a strong online reputation! Potential clients search for feedback from past clients as they are determining their wedding or event team, and reviews are a great way to show off and stand out. Get the My Reviews Widget to share select WeddingWire reviews right on your website. Simply copy-and-paste the HTML code into your website and your recent reviews are there for visitors to see!

Additionally, it is important to not let updates your website fall by the wayside. Take time to evaluate your website every so often, and do your best to view your website as a potential client who is not familiar with your business. Seeing your website from an outside perspective will help to determine areas of improvement that may ultimately lead to positive updates that bring more inquiries and bookings! Need another perspective? Consider asking a trusted friend or team member to take a look and send any suggestions to evaluate! More perspectives lead to more ideas, more points of view, and potentially more future business. Additionally, frequent updates improve how often your website is crawled by top search engines – ultimately improving your SEO!

Ready for more website tips? Review the webinar “Stand Out with a Winning Website” in the Education Center!

» The Social Media Revolution

How much time during your day would you say you spend on social media? Five minutes on your metro ride to work? 15 minutes during your lunch break? Or do you seem to be on some type of social media network all day? Working at a techonology company, I know I usually have my Facebook account open all day (and connect with clients online) and seem to search YouTube at least once a day.  According to a recent article on Slashgear.com, Americans spend over 2 billion hours on social media per month!

Clearly, social media has a definite impact on our daily lives — from catching up with friends and sharing recent updates and photos, to forming new relationships, promoting certain brands and companies, and sharing updates from our own businesses!

For some amazing statistics and insights into how we use social media and the internet, check out this installment from a social media video series, the Social Media Revolution: Social Media in 2013.

Here are just a few social media and tech highlights:

  • Social media has become the #1 activity on the web
  • There are over 1 billion Facebook users (making it the third largest country in the world!)
  • Each day 20% of Google searches have never been searched before
  • 1 in 5 couples meet online
  • Every second, two new members join LinkedIn
  • Every minute, 72 hours of video are uploaded on YouTube

Check out the full video, below! What are your favorite stats or what do you find most surprising?

» Get Blogging!

Starting a blog is one of the best ways to improve your online exposure, as well as share your business insights, latest inspirations and best work with potential clients and other members of the industry.

Blogging is an easy and fun way for your clients and potential clients to learn more about your business personality, see your work first hand, and keep updated about your business even after their big day. Additionally, blogging is a great way to consistently create fresh content for your business, which will be crawled by top search engines and improve your business Search Engine Optimization (SEO).

Whether you are considering a blog for the first time, are fairly new to blogging, or are interested in re-visiting your current blogging strategy, find some of our top tips for getting starting and building a successful blog below.

Create an account: First things first! Pick your blog name, and get started using a blogging platform. Your name should express your business personality, and the content you will share should be consistent with your brand. We use the popular blogging platform WordPress, which is easy to use with lots of great features. Sign up for a WordPress blog here!

Consider Your Content: Planning the content of your blog is very important. What will be your niche? Who is your target audience? Who will be the contributors? How often do you plan to post? How will you share your posts and gain followers?

We know this can be a bit overwhelming. But considering these important questions early on will give your blog a purpose. It will help you structure the content of your blog, which will lead to its long-term success and growth. While there is no right answer, we do recommend as a general rule to try to post consistently to keep the blog active and engaging. Once a week is a great goal as you are getting started, and maybe in the future you can aim for a post per day as it becomes part of your daily routine and you build more contributors.

Get Started: Invest time into getting familiar with your blogging platform and setting up your account. Take time to read the instructions on getting started, and set your blog design, theme and the “About” section where you can give a description about your blog. Once your blog goes live, be sure to link to your business website and social media accounts for additional exposure, and so any interested parties who read your blog can learn more about your business. It is always a great idea to start with an introduction post to share your excitement about the blog and provide some insights into your personality, your business and your passion for your work.

Gain Exposure: Once you have a few posts and are ready to “go public” – showcase your blog to your communities! Send a link to your friends, family and clients to let them know you are excited about your new blog and would love it they followed it. Share links to your latest posts on your social networks, and add a button to your blog on your website so visitors can easily navigate to your blog! Also, be sure to appropriately categorize and tag your blog posts based on the main topics covered, which will help with SEO. Select 2-3 general categories that are covered in the post, and then add 2-3 more specific tags that relate to the post. For example, a category for this post is “Business Ideas” and a tag is “Blogging Tips.”

Keep It Interesting: Regularly updating content encourages readers to return to your blog. Also, encourage comments to keep the discussion going when relevant, or ask what theme readers would like to see you feature next – and follow through with their suggestions when you can. Assess the needs and interest of your readers and work to feature content they will find relevant and engaging! Mix heavy content or educational posts with more fun and short posts to keep it interesting and fresh. You may even consider coming up with mini series or themed days as you get established (for example, our “Inside WeddingWire” series on the WeddingWireEDU blog to show what our team has been up to recently!)

Using the top 5 tips above, you are ready to take on the blogging challenge! Seasoned bloggers, do you have any other top tips and advice? We would love to hear from you!

» Verify Your Website on Pinterest

We recommend that your business create a presence on Pinterest to showcase some of your best work, inspiration and your personality.

One of the latest features that Pinterest has rolled out is website verification for profile pages. This feature was designed to let other users learn more about your business and the people they are following on Pinterest.

Overall, this feature will allow you to highlight your business website URL on your profile. To verify your website, follow the steps outlined below. This feature is being rolled out over the next week, so if you do not have the option listed next, then you should over the next few days—just be sure to check back!

Verify Your Website on Pinterest:

  • Step 1: Login to your Pinterest account and select ‘Settings
  • Step 2: List your full website URL in the ‘Website’ field, and select the ‘Verify Website’ button.
    • Note: In order to appear more often in search, also fill out your business location city and make sure that ‘Search Privacy’ is off so you are able to be found
  • Step 3: Click the bold ‘Download the HTML verification file’ and you will be directed to a confirmation screen
  • Step 4: Upload the file that you just downloaded to your main web server (not a subfolder)
  • Step 5: Click the bolded ‘Click Here’ you see on the verification screen so Pinterest can check your website for the HTML file to verify it, and will show a success message when the process is done!

To learn more, read the article How to Verify Your Website on Pinterest from Hubspot!

» 5 Steps to Build Your Online Reputation: Part 1

 

This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

 

In today’s digital world, it is critical to develop and manage your online reputation. A businesses reputation can be found across many online platforms, including search results, wedding and event sites, blogs, Facebook, Twitter, Yelp, YouTube…the list goes on and on! We all know that people love to talk and post online, especially when it comes to their big day. You want to know what people are saying about you and your business.  Most importantly, you want to get credit for a job well done!

One of the most effective and easy ways to build a powerful reputation for your business is through gathering great reviews! Client ratings and feedback offer a unique window into your business practices, while providing insight into your track record and quality of work. We know reviews can sometimes seem scary, but all reviews—even the less positive ones—can generate buzz about your business and create new client interest. That is why at WeddingWire, one of our top recommendations for closing more sales is to build a strong set of reviews! Engaged couples want to make informed decisions and often turn to previous client feedback. Therefore, strong online reviews make it simple to convert a potential client from a ‘maybe’ to a ‘booking.’

While it can seem overwhelming to take control of your reputation in the online world, we have compiled five key steps will help you build a great online reputation. Review the first two steps below, and check back soon for the final steps!

Know What They’re Saying – It is extremely important for you to know what is being said online about your business and even your competitors. Staying on top of the conversation gives you insight, feedback and knowledge to grow and improve your business.

Pro Tips:

  • Be active on social media sites and monitor your mentions with tools like HootSuite
  • View public posts about your business on Facebook by using the search filters
  • Set up Google Alerts for your name, business name, competitors and industry terms so the latest articles or mentions will come right to your email inbox

Make it a Business Process – Be sure to make feedback an important part of your business process from the start of any new client relationship by mentioning the value of feedback for your business. Clients will know that you care about their event’s success from the beginning, and will be more likely to leave a review after their wedding.  The same way you have a specific time when you send a contract or request a deposit, make sure to have a set time to ask each client for a review post-event. It never hurts to ask!

Pro Tips:

  • Include reviews in your marketing materials and email signature
  • Make it easy to share a review by providing your clients with a simple link
  • Make sure to drop hints early, but be sensitive to when you ask for the review (i.e. don’t ask during the honeymoon!)

» Joining the Cloud

This week the WeddingWire team will be attending Salesforce’s annual Dreamforce conference. Many industry leaders will come together for this 4 day conference to move forward in the world of cloud computing. With keynote speakers including Executive Chairman of Google, CIO of Facebook, President of Verizon Business, and many more, we plan to share with you the most up-to-date industry news and information we learn!

Salesforce is going to be live streaming all of the keynote speakers as well as some exclusive shows, panel discussions and interviews. Just click here!