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Posts in the Sales category

In our first two posts we covered how to deal with the fears of making a negative first impression and rejection. Here is fear #3 of 3 of how to combat the sometimes frightening sales aspect of being a Wedding Pro.
3. You’ll seem pushy. You’ve dealt with a pushy salesperson before right? We all have Read more…

Categories: Sales
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As we mentioned in our first post, many times the sales aspect of your job as a Wedding Professional can be quite daunting. Here is fear #2 of 3 and how to combat it.
2. Rejection. You know you can’t be successful with 100% of potential clients, but still those who say know may put a Read more…

Categories: Sales
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It’s common for you to have concerns when talking to potential clients and hoping to win their business. Many Wedding Pros may find the pitch of your product or service to be one of the most difficult aspects of your job. Over the next week we will outline 3 top fears – and how to Read more…

Categories: Sales
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Whether you are getting a lot or a little traffic to your website or blog, the important thing is converting those online browsers into your customers. Here are some great tips to ensure your business captures more business:

Get found by more brides. It is important first that you get potential customers to your Read more…


This post was written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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The basic concept of “Group Buying” is simple: get a lot of people to Read more…


With the announcement of Groupon’s IPO earlier this week, there is a lot of buzz around what will happen with the concept of online deal sites in the future. The deal space continues to expand with Groupon, LivingSocial, Facebook Deals, and many competitors offering “the best deals” to consumers locally and nationwide.
We thought we’d share Read more…


As engaged couples search for the perfect Wedding Pros for their big day, they will compare many businesses. So how does your website or blog stand out from all the others? Focus on the tips below to help turn visitors into clients.
Don’t Assume. While it is pretty clear you are a photographer or an Read more…

Categories: Business Ideas, Sales
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Foursquare is a location-based social networking service that allows users to “check-in” to different locations like stores and restaurants. As a business, you have the ability to offer specials to those that check in to your location. This feature was recently enhanced, making the process quicker and easier to set up.
When a client checks Read more…

Categories: Business Tools, Sales
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This post written by Sonny Ganguly, CMO of WeddingWire, you can follow him on Twitter @sonnyg. A full version of this article is available in the Education Center. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.
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Step 2: Promote Positive Feedback
Feedback can come in many shapes and sizes.  As a Read more…


WeddingWire’s CMO, Sonny Ganguly,  held a webinar on Successful Sales Strategies this past Tuesday. Our monthly webinars for upgraded WeddingWire Pros are designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny discussed a variety of sales strategies that have proven effective for Read more…


This post written by Tim Chi, CEO of WeddingWire. Follow him on Twitter @wwtim. Tim first developed the concept of WeddingWire shortly after getting married in 2005 (to his lovely wife Tracey). As an experienced entrepreneur, Tim sought out to assemble a team and build a technology that would help both engaged couples and Read more…