Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
While you may be familiar with big brand names (think Apple and Nike), ask yourself what you’re doing to build your own brand. That’s right – a personal brand captures your personality and tells people you are an expert in a certain area.
The stronger your personal brand is, the more you’ll be respected as an industry leader, which certainly has a direct impact on a business if you’re an entrepreneur. That being said, you don’t need to own your own business to build a personal brand – all you need is a good idea of who you are and where your values lie.
First Things First
Before anything, you’ll have to ask yourself a few questions to really get an idea of how you want to portray your brand. What kind of adjectives would you use to describe yourself? How do you want to project yourself to other people? What are some of the things that you view as most important in your life?
Keep in mind that the answers to these questions will define the parameters for your branding, so it’s best to give them a lot of thought rather than to skim over it.
Know Your People
Ask yourself: Whom are you trying to reach? What are you trying to share with them? Understanding your target audience is the key to crafting a brand that will draw in the right kind of people.
Plan It Out
“A goal without a plan is just a wish.” The only way to ensure that your personal brand not only fits your personality but is also targeted to your ideal audience is to plan, plan, plan. After you’ve determined whom you’re trying to reach, figure out what channels you’re going to use to get in front of them. For example, if you’re trying to reach female millennials, Instagram and Pinterest are great places to start.