Being a small business owner comes with a lot of ups, downs and everything in between. It can sometimes feel like you are forever performing a balancing act of appointments, events, and paperwork- the list of responsibilities goes on and on.
Carving out time for things like public relations is important, but can sometimes end up towards the bottom of a never-ending to-do list. The good news is that there are tons of easy tips and tricks to help you grow your company’s PR profile that won’t compete with your busy schedule. Here are some great ways to get your name out there, regardless of how busy you are.
Embrace Real Wedding Submissions
Investing time into real wedding submissions is one of the best first steps you can take as a wedding pro. Getting your work in front of engaged couples on wedding blogs and magazines can have a huge impact on your business. However, in the last several years, it has become an increasingly competitive PR method and the submission pool is overflowing with weddings.
To catch the editor’s attention, follow these guidelines:
- Do your research: Take some time to create a ‘wish list’ of where you want to be featured and take a look at the kinds of weddings they are showcasing. You want to match your work with the media outlets that feature complementary content so that your entry is competitive.
- Follow the rules: Surprisingly, a lot of people who submit to wedding blogs don’t look at the guidelines on the website before sending in their submission. To stand out, be sure you are following the rules to the letter.
- It’s all about the details: Nearly every wedding blog is looking for fresh details to highlight (think unique cakes, centerpieces, flowers, stationery and the like), so be sure to include them with each submission.
- Tell a story: Images are the focal point of any wedding submission, but if the editor has the couple’s story to go along with those photos, you are more likely to grab their attention. Ask couples what inspired them, their engagement story, favorite wedding day moments, and anything else that makes their big day stand out.
Use Free/Low Cost Tools
As business owners, the word ‘streamlining’ has a very important place in our vocabulary. Having easy-to-use tools in your back pocket can make a world of difference when it comes to managing your time.
Here are a few of my favorites:
- Talkwalker Alerts: If you’ve got a feature coming out but don’t have time to keep checking the site to see if it’s live, Talkwalker Alerts is a must-have. It will notify you via email when your feature has been posted so you can get to promoting.
- Wufoo: If you like to get insight from clients, Wufoo is the perfect tool for you. It is an easy-to-use questionnaire builder that provides you with a link to send out once finalized. Once the form has been completed by the recipient, you will receive an email with their answers to know it has been submitted.
- HARO: Short for Help a Reporter Out, HARO has been an integral part of my own business for years. Scouring the internet looking for press opportunities can be a full-time job, and this tool brings writers and editors on the hunt for expert commentary directly to your inbox.
Offer Yourself as a Resource
Introduce yourself to your local mainstream outlets as a resource. Find out who writes about wedding content in local mainstream magazines and outlets, and make sure to find the best person to reach out to (hint: run a search on the word ‘wedding’ and see what comes up). Send an email to introduce yourself and let them know your area of expertise, as well as the best way to reach you for future articles.
With these tips in your arsenal, it’s time to take out that to-do list and move your public relations efforts up a few pegs- trust me, you won’t regret it!
Exclusive Wedding PR Education Expert for WeddingWire Meghan Ely is the owner of wedding PR agency OFD Consulting. She also leads the newly launched OFD Collective, a membership based community of wedding professionals seeking PR education and publicity opportunities for their business.