» Infographic: How to Reach Industry Expert Status

Are you looking for ways to take your business to new heights and reach industry expert status? Building your reputation as an industry expert will help you stand out from the competition and increase the value of your personal brand.

This infographic shares top tips from our September webinar for premium members hosted by WeddingWire Education Expert Meghan Ely, and reveals the key factors for leveraging your talents to become an industry expert and gain brand awareness for your wedding business. To learn more, watch the full webinar here!

Sept_Webinar_Infographic_TakeYourBusinesstoNewHeights

Want more great education? Sign up for upcoming webinars here!

» Wedding PR: Pitching Styled Shoots to Vendors

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Styled shoots. Wedding Pros either love them or well, they despise them with every fiber of their being. There really is no in-between. In my ten plus years in the industry, I’ve never seen one topic divide the industry as much as the topic of styled shoots.

Coordinating a wedding styled shootAs I’ve mentioned before, styled shoots can be a wonderful way to showcase your talents, work with new vendors and potentially enjoy a bit of press. But with the steady increase in shoots, comes the challenge of getting your vendor friends and colleagues on board.

What was once a novel marketing idea has now become as common as mason jars paired with burlap. Wedding professionals are constantly being inundated with requests so the question that begs to be asked – how can you convince your colleagues to come on board for your styled shoot? Here are a few tips and tricks to help you start pitching styled shoots to other vendors:

Have a vision

While a styled shoot often stems from a particular moment of inspiration, there are a quite a few steps that need to be taken before reaching out to your colleagues. Take the time to map out the vision- scout locations and collect images to help tell your story. Your chances of getting that “yes” are far more likely if you can share a concrete vision for the shoot.

Connect with heavy hitters

If you have a great idea, then there is no reason you can’t connect with well-respected national companies to pitch your idea. There are a number of products that could elevate your shoot – whether it is candles and lighting, silk ribbon or even those cake stands you’ve been eyeing.  Aligning yourself with well recognized brands would give you that added credibility before approaching your targeted list of area wedding professionals.

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» Wedding PR: Hiring Outside Help

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Over the years, we’ve shared tips and tricks on WeddingWire about how to be your own wedding publicist, but for some, there may come a point when it’s time to consider hiring an outside firm.

Hiring a wedding PR firmSo how do you know when it’s time to take the leap? First, consider what strategies are resulting in the biggest ROI. If you’re finding that real wedding features have served you well in the past, and that you may benefit from bringing someone in who can take things up a notch.

Additionally, take a good hard look at how you’re spending your time. If you value the role PR plays in your business but know your time is better spent elsewhere (making sales, focusing on the client experience or even simply doing what you love), then a PR consultant may be your solution.

Hiring a wedding PR agency can seem intimidating – especially if it’s one of your first experiences with bringing in a consultant. The very best way to get you started is to ask trusted friends and colleagues for referrals. They’ll be upfront with you about the benefits as well as the challenges. Don’t have anyone within your inner circle with this experience? If you belong to any industry groups (off or online), consider putting out feelers with them.

And what sort of things should you look for when qualifying candidates?

Their Portfolio

A PR company’s press portfolio (both their clients and their own) is one of the most important components to review. This will lend insight into their current media relationships as well as the type of press they specialize in, whether it be online, print or on the air. Make sure to ask for their most current press to see what’s kept them busy in the last 6-12 months.

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» Wedding PR: Pitching to Podcasts

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

I am, admittedly, a podcast junkie. My love for podcasts stems from the need to fill the hours I spend in my car driving between appointments, networking events and speaking engagements. Quickly I became hooked, and more importantly, became excited about the possibilities of this modern media format.

Listening to podcastsIt’s always great to see a client quoted, or a guest blog submission go live. But there’s something about that unmatched glimpse of personality that pops up when you can hear that person speaking on a favorite topic, or interacting with the host.  It’s a proven fact that couples select their wedding professionals in part due to their personality, and podcasts are the perfect vehicle for sharing that side of your brand.

The good news? The formula for pitching to podcasts does not deviate very far from best practices shared in the past.

Research still serves as the foundation for a great pitch. Study the various podcasts within your scope of expertise – look at past topics and commit to listening to a number of episodes to get a general feel and tone.

If you think it may be a fit, begin developing topic ideas. Make sure they are subject areas that you can speak on for a length of time and that you aren’t pitching something they’ve already covered. I like to have 2-3 topics on hand.

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» Wedding PR: Developing and Nurturing Editorial Relationships

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

If there is one basic fact about public relations, it’s this: it simply cannot exist without the media.

We’re in a new age of editorial relationships – now more than ever, the number of people pitching (whether as a PR firm or on behalf of themselves) far outnumbers editors. So while relationships have always been at the heart of public relations, it’s now absolutely an essential.

Wedding PRSo what are the key points to keep in mind when nurturing your media relationships?

  1. Be a walking Rolodex and encyclopedia rolled into one.
    You are, no doubt, an expert in your field and the quicker the media realizes this, the better. The fact is- not every pitch will be accepted and your contributions to an article may hit the cutting room floor. But you can be resourceful in other ways. Did your quote not make the cut? Review the reporter’s recent work and consider pitching other topics of interest. Did your expertise not fit within the scope of their article? Share some friends and colleagues from your circle to help them wrap up the piece. Yes, reporters like to know that you’re an expert at something. But more importantly, they want to know that they can count on you.
  1. Be professional, always.
    If you’re pitching regularly, you may find yourself on friendlier terms with the media, which can be a wonderful thing. At the same time, you run the risk of letting your guard down a bit, allowing professional pitches to start taking on a more casual tone. While there is nothing wrong with adding a dash of informality to your correspondence, continue to remain mindful of submission guidelines and deadlines. I recently assisted a blogger friend with filling in content on a fast-approaching date and mentioned that I’d get it over to her as soon as I resized the photos to match her guidelines. I could practically hear her eye roll over email as she told me that that wasn’t necessary. We had a good chuckle over it but I have no doubt that she appreciated the courtesy all the same.

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» Wedding PR: Tips for Public Speakers

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

As I shared last fall, there are a number of steps you’ll need to consider taking if you’d like to begin diving into the world of public speaking. But what about those who have a few speaking engagements under their belt already? Or for those who have been speaking at the local level and would now like to be considered for national conferences?

Wedding PR: Tips for Public SpeakersWhile a clear understanding of your goals and prioritizing time to practice (and practice and practice!) will continue to be essential to the process, consider these tips and tricks to take your public speaking to the next level:

  1. Allow your topics to evolve – When you begin speaking more regularly, a funny thing happens: the topics that you thought would be most popular may actually be your least requested, and suddenly people are clamoring to book you for subjects you may not have considered. Because of this, it’s important to keep track of the needs of your prospects and evolve along with them. I also typically add 4-6 new topics to my portfolio every year to ensure I can offer fresh and inspiring content to event professionals.
  2. Organize your calendar – Make note of any major conferences where you’d like to pitch and familiarize yourself with their submission guidelines, as well as their deadlines. With the latter, note the deadline on your calendar as well as set a date several weeks prior so you can begin preparing.
  3. Ask for testimonials – Reviews are essential to your wedding business and the same can be said for your speaking career. Testimonials equal credibility, plain and simple, so after a speaking engagement, reach out as appropriate and request a review so that you can share it with future prospects.
  4. Request feedback – Never hesitate to ask for constructive feedback from both attendees and those that book you. Additionally, if you aren’t selected for a particular seminar or conference, it doesn’t hurt to reach out and inquire as to why you weren’t selected. The feedback could be invaluable.
  5. Be a thought leader – Speakers leverage their expertise even when they are not on the stage so take advantage of chances to share your knowledge with a wider audience. Many choose to utilize their blog as a channel while others set aside time to research guest writing opportunities as their schedule allows. Your visibility, as well as your reputation in the field, is crucial when being considered a thought leader in your industry.

Public speaking is a proven strategy for wedding professionals who would like to build an additional revenue stream while also increasing brand awareness for their company. With the above tips in mind and a commitment to better their craft, those just starting out in the field will continue to expect healthy return for their efforts.

» Wedding PR: Embracing Brand Journalism

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

If you’re a millennial, or anywhere in the vicinity of being a millennial, then you’ve spent the majority of life being sold to. And because of this, companies are having a more difficult time reaching their audience through traditional PR methods.

While press releases, media pitches and ads in general still have their place, companies are eager to find additional methods for getting their message out and engaging with prospective clients.

Wedding PR: Embracing Brand JournalismEnter brand journalism, a discipline that marries storytelling with promotion.

The fact is, stories connect us in an authentic way to our readers. The transparency involved invokes trust. And trust builds loyalty.

Brand journalism is relatively new to the public relations world and is now making its way into the wedding industry. It’s a perfect fit if you think about it – nearly every weekend you have a new story to share about a happy couple in love.

So how does it work exactly?

First, you need to dig into the story of your brand as well as develop the message you want to get across to your defined audience. You’ll also need to ask yourself what type of content will resonate with your target market. Just like qualifying company news to determine if it’s newsworthy, you need to put yourself in the role of the journalist and ask yourself if your prospective readers will actually look forward to reading what you have to say.

For some, that may mean in-depth profiles of each event, or perhaps behind-the-scenes peeks into planning.  If you pride yourself on your relationships with your clients, then perhaps they’re willing to share their story about how they came to work with you, and how you made a difference in their day. If you’re focused on building a personal brand, then be ready to share actual glimpses into your life – from the design of your office to the shoes you put on your feet in the morning.

Very simply put – if you’re having a conversation with your audience, what would that look like?

From there, it’s time to develop actual content. If you’re a strong writer, then it’s time to get to work. If it’s not your particular strength, then consider bringing in a writer to help craft your message. Regardless of what you do, make sure you do so from a place of authenticity. The moment you lose sight of this is the moment you lose your reader.

For many companies, their channel is their own web site and if you already have a blog in place, it can certainly be your platform to start. Like any good promotional strategy, you’ll need to continue to monitor it and evolve with the changing needs of your audience.

Ira Glass once said, “Great stories happen to those who can tell them.” So the question remains – what story are you ready to tell about your brand?

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» Blogging for Wedding PR

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

When I mention blogging to just about anyone – client, colleague or all-around wedding buddy, I’m generally met with the same reaction: groan. I’ve come to expect it, in fact – even from those like myself who actual enjoy writing.

Blogging for Wedding PRAnd I get it – blogging takes time out of an already busy day. The idea of having to sit down, come up with a topic and then actually write isn’t terribly appealing. But, just like those not so fashionable yet oh-so-practical shoes you have to wear on event day, blogging is a necessary evil. This is particularly the case if you have an interest in increasing your press in 2015 and beyond.

First and foremost, it’s an undeniable fact that the media seeks out sources online. If you haven’t started chasing down the key words in your market for your area of expertise, then now is the time to make it happen. There are a number of factors that affect your Google rankings, and a regularly maintained blog with the appropriate key words is one of them. If there is a local editor looking to interview a wedding photographer, for example, then they’ll start searching online and you absolutely want to be on the first page of results to increase your chances of being contacted.

So what should be on your to do list? It’s time to either start studying SEO 101 or consider hiring an expert in the field. You’ll need to identify what key words are most popular in your market and then begin incorporating them as organically as possible within your blog posts through the tags, the title, the image descriptions and the body of the post.

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» Wedding PR: Building your Media List

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

I find myself regularly sharing tips on how to get published but the inevitable question always pops up – how do I build a list of media contacts in the first place?

Curating your own list of contacts – from blog editors and freelance writers to news editors and producers – admittedly takes a little bit (ok, a lot) of elbow grease and patience but the potential results are well worth the efforts.

Wedding PR: Building your Media ListSo how does one get started with creating a tailored media list?

First, it’s best to take pause and dig into your ultimate press goals as well as your proficiency. Media lists should not be arbitrary- instead they should be a collection of journalists whose beat (aka their general subject area) matches your expertise and who can connect you to your targeted audience. So in other words, if you’re focused on reaching engaged couples, don’t spend too much time focused on hunting down the name of the producer for the local 10am morning show.

Next, it’s time to get organized. While there are templates available, you can get the ball rolling by simply opening up an Excel file and creating the following columns: media outlet, link to the site, contact, email address (remember: journalists prefer to be pitched via email!), their social media handles and editorial deadlines (if applicable). Consider also making a column dedicated to additional notes.

If you already have a handful of media contacts, then great! Start filling in the blanks, making sure your information is current.

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» Measuring the Effectiveness of Your PR Push

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

For many, now is the time to look back on a year’s worth of marketing and PR efforts, as well as finalize plans for this year and beyond. And there is one question that often lingers among my clients and colleagues – how do I know what’s actually working?

Measuring the Effectiveness of your PR PushThis can be a tricky question when it comes to public relations, as success can be defined in a number of ways. A press mention, for example, may not always lead directly to new business, but that’s not to say that you haven’t reaped other rewards for your efforts.

Below are some of the questions I’d suggest diving into as you assess your public relations progress:

How does my press list look these days?
If you’ve streamlined your efforts, then you should have an internal list of all noted press for you to reference. Simply comparing your press in 2014 to previous years’ is a good start but it’s essential to dig a bit deeper. Did you see a rise in print features versus online? Speaking engagements versus guest articles? If you made a sincere effort to increase your PR strategies in 2014 but didn’t see a substantial rise in mentions, then it’s time to go back to the proverbial drawing board to decide what changes should be made.

What kind of traffic am I seeing on my web site?
If you’ve focused on online press, such as real wedding features, then no doubt you would have received a credit for your work, along with a link to your site. The hope is that readers will be impressed and want to learn more about your services. So take the time to revisit your web site analytics to see if your online press sent more traffic to your site.  A real wedding feature is certainly cause for celebration but if you find yourself in front of an audience that consistently does not have interest in learning more about you, then you may want to consider expanding your list of targeted media outlets for 2015.

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» Submit Your Favorite Real Events of 2014 to Get Published!

Did you know you can submit your real events to be featured on EventWire, and our partner site Celebrations.com?

Don’t let your amazing photos from life events including photos from Bar/Bat Mitzvahs to birthday parties to baby showers, corporate events, and more go unnoticed.

Share your favorite photos of real events with the world! Submit your photos and learn more at RealEventPics.com. You can learn more about the submission process, upload your photos directly through the form, and share all the details of the event with us. It’s easy!

If you are selected for a feature, your work will be credited and we will link to your EventWire Storefront, and the Storefronts of all vendors who participated in the event. Being featured in editorial is a great opportunity for added publicity for your business and to impress potential clients.

RealEventPics

Questions? Email realevents@eventwire.com for more information!

Have weddings you want to submit to be featured on WeddingWire as well? Check out RealWeds.com!

» Wedding PR: Preparing for 2015

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

Wedding season has come and gone and while our first inclination is to put our feet up and enjoy the momentary quiet, it’s also the perfect time to put the wheels in motion to start strategizing for 2015.

Wedding PR: Preparing for 2015If the goal is to increase your PR strategies, or even refine current ones, now is the time to ask yourself the following questions:

What do I want to focus on?

PR can take on many forms – from real wedding submissions and guest writing, to TV appearances and speaking engagements. Now is the time to consider the target audience you’d like to reach and the best channels in which to connect with them. If you find that your favorite couples love finding inspiration through other weddings, then you’ll want to shift your focus accordingly. If your hope is to increase brand awareness among fellow wedding professionals, then public speaking may be the first “to do” to put on your list. Take time in the off season to create a road map for yourself, and you’ll no doubt be able to target your efforts for maximum impact.

What would I consider a successful outcome?

Return on investment can be tricky in PR, as it may not always boil down to a direct increase in new business.  A real wedding feature may lead to a new piece of business but more than likely, if promoted correctly, it will impress visitors to your web site and allow you to stand out from your competition. So before diving into a PR campaign, be sure to come up with your own definite goals so you can decide how to reach them.

How can I plan ahead?

A not so secret PR tip: savvy wedding professionals make it a priority to get organized in the off season so they are in a better position to execute strategies during the busier points in the year. This will take a bit of planning so now the time is to consider ways to get ahead- whether you focus on creating a media list, researching conferences to pitch or developing a media kit to distribute to editors. With real wedding submissions, decide if you have enough organizational tools in place prior to the start of the season to collect images, wedding information and vendors.

While you should certainly take the time to enjoy a successful year, commit to maximizing the time you have now by preparing yourself for the best year yet.