Photo by Rhinehart Photography
With summer weddings officially wrapped up and lots of fall weddings underway, now is a great time to start gathering reviews from recent clients. This will allow you to freshen up your WeddingWire Storefront, website, and social media channels with recent reviews before the influx of newly engaged couples starts heading your way during the winter months!
Remember, 95% of couples use reviews to select their vendors and recency is the most important factor when couples are evaluating your reviews! Couples like to hear (and see!) what they should expect – not from the vendors themselves, but from past couples who’ve been in their position.
Whether you’re new to collecting reviews or an expert, here are some top tips to remember:
- Just ask! Most newlyweds are very busy, and might forget to write you a review without a reminder, so start by asking them directly. If the first ask doesn’t translate to a review, make sure to remind them! 1 in 3 clients will write a review if they are reminded at least once. You can remind the couple how important reviews are to your business and how much you and future couples appreciate them.
- Give them time. Don’t ask for a review the day after a wedding – there is an ideal gratitude period that is around 2-3 weeks for most businesses. However, photographers, videographers, and invitation designers should send a review request after the product is delivered to the couple, whether that be before or after the wedding.
- Automate – but keep it personal. Automate the process of requesting reviews so that you don’t forget, but remember to keep it personal to get the best response from couples. Scheduling review requests is even easier with the Review Collector tool that is available in your WeddingWire account. The tool allows you to consistently ask for reviews but always make sure to edit the automated request to include personal details about the couple’s day. This will show that you were genuinely invested in their wedding and will reinforce your bond before they write the review.
- Build reviews into your culture. Make reviews a priority in your business so that reviews are top of mind for your clients from the beginning. Our best advice? Mention reviews early and often. Start mentioning them in your sales process so that your clients aren’t surprised when you ask for a review later on. In addition to client communications, build them into your team culture by training your staff to talk about reviews frequently, and try incentivizing them to collect reviews.
Pro tip: Respond to ALL reviews. Whether the review is positive or negative, responding to reviews gives you the opportunity to showcase your personality to future couples, demonstrate your responsiveness, and express how much you care about each and every client. Remember to thank all reviewers for taking the time to share their opinions and feedback. If a review is negative, make sure to respond with a future couple in mind and don’t write the response while you are upset. Keep the response simple and don’t play the “he said she said” game.
These tips came from our Premium webinar, The Power of Reviews. Premium members can access the webinar here.