» 3 Reasons Why Wedding Reviews are Important to Couples

WedInsights

Engaged couple searching WeddingWire wedding reviewsYou’ve been hearing it for years: reviews are imperative for your wedding business. We’ve seen just how important online reviews have become – and how couples are using this information throughout the entire planning process – from researching prospective vendors to making a final booking. But from the couple’s perspective, why are reviews so important?

Our WedInsights Series provides Pros with consumer and business insights from a variety of research and surveys conducted throughout the year. The Reviews volume is full of actionable information surrounding reviews from initial research to the actual submission of wedding reviews. Below are a few reasons your wedding reviews are important to both engaged and newlywed couples!

Couples are looking for baseline information

When couples read your wedding reviews, they’re trying to find out more about your business than you’ve provided on your Storefront or website. In fact, couples consider price and reviews to be the most important features when choosing which vendors to reach out to for their big day! Collectively, reviews provide information about your business’ personality, quality of work, and professionalism that is most likely not conveyed through your own marketing materials.

Couples want to read about the full experience

83% of searching couples like to hear what they should expect – not from the vendors themselves, but from past customers who’ve been in their position. Whether your reviews display your business in a positive or in a not-so-positive light, couples want to read about it all. Even negative reviews provide valuable information about your responsiveness, timeliness, and consistency. But don’t worry about a few unfavorable reviews: Over 50% of couples say they are more likely to consider a vendor who has a mixture of positive and negative reviews, rather than no reviews at all.

Continue reading

» 1,000 Reasons to Love May Review Contest

1,000 Reasons to Love May ContestIn addition to fresh flowers and warmer temperatures, WeddingWire is giving your clients 1,000 more reasons to love spring.

During the month of May, each wedding review written on WeddingWire is another chance for your clients to win $1,000! Invite your clients to review you all month long and they could win money just in time for the summer months.

We know that the spring and summer months can be extremely busy for many wedding and event professionals, and it can be hard to get couples to follow up after the big day. The prospect of winning some extra cash is a great incentive to motivate your clients to write a review of your business!

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. And with 88% of consumers trusting online reviews as much as personal recommendations, reviews go a long way towards building your online reputation.

To make it easy to share this contest with your clients, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on Facebook, Twitter or Pinterest, as well as within your emails and more. Each review written during the May review contest is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

» 8 Best Practices for Displaying Your Reviews

8 Best Practices for Displaying Your ReviewsBy now, it’s clear: Reviews and testimonials are extremely important for wedding and event professionals. Your WeddingWire Storefront already features your reviews prominently to help engaged couples evaluate whether or not your business is a good fit, but it’s important to extend those reviews beyond your Storefront to feature them on your website, blog or other branded online sites.

We offer awards for the quantity and quality of your reviews through annual programs like the WeddingWire Couples’ Choice Awards® and WeddingWire Rated, which both include badges you can proudly display on your website. In addition, premium WeddingWire members can highlight one review to be featured at the top of their reviews on their Storefront, but you may have a ton of great reviews that you want to show the world! If you want to start displaying your reviews in other places online, use these best practices to get started.

  1. Select reviews from customers who best represent your ideal prospect. You know your ideal customer: that bride or groom who loves your services and sees the value in your expertise without having to negotiate. Those customers are often the easiest to please and would therefore be more likely to write you a stellar review. Put your best foot forward by featuring this type of review!
  2. Select reviews that include specific details about your service. Reviews that detail how nice or professional you are can still be valuable, but when featuring reviews on your website or blog it’s important to select those reviews that go into specific detail about your business. This gives web visitors and prospects a better idea of what to expect, and lends more credibility to the reviewer.
  3. Feature several short reviews instead of a few long ones. If you have limited space, it’s best to display several shorter reviews instead of one or two long reviews. Short reviews will make it easy for those who like to skim through the list, and featuring reviews from multiple clients shows that your business is able to satisfy a variety of clients with different needs and budgets.
  4. …But don’t be afraid of long reviews. If you’re featuring reviews on multiple pages of your website or blog, you can leverage one or two longer reviews on each page. For example, if you have separate pages for your DJ services and lighting and décor services, feature a review that mentions specific details about your DJ services on the DJ page and a review that mentions specific details about your lighting and décor services on the lighting page.
  5. Include names, titles and locations when possible. While reviews you receive on WeddingWire may not include the full name of the reviewer depending on his or her privacy settings, that doesn’t mean your business can’t use names if you have permission from the client. If you have a good relationship with the client, feel free to reach out for approval on using more details about them on your website.
  6. Feature the reviewer’s head shot. When you reach out to your client for permission to use more identifying information to accompany the review, why not ask for a recent head shot? Visual confirmation that the reviewer is a real person can be extremely powerful when combined with an already favorable review.
  7. Don’t forget the quotation marks! This may seem silly, but quotation marks are a huge visual indicator that the review is unedited and straight from the reviewer. Forgetting to include them may indicate to visitors and prospects that you’ve made edits or changed the review in some way. Always include quotation marks to ensure readers know that the review is a direct quote.
  8. Be consistent in formatting. Though you should never edit a review, you can make sure that the name, title, location and/or headshot formatting is consistent across all the reviews you display. Also think about the styling of the review – you can use big block quotation marks or italic text to distinguish the review from the rest of the page. However you choose to style your reviews, keep it consistent so that the reader can easily follow and understand what the reviews say about your business.

Displaying your WeddingWire reviews on your website or blog is a great step towards using what your customers say as part of your sales process to help manage your online reputation! These best practices will help your business convince more visitors that your business is the right choice boost conversion rates on your contact forms.

Don’t have that perfect review yet? Keep collecting reviews! Start here.

» Announcing Custom Review Cards!

We are excited to announce a new added benefit for WeddingWire members: custom review-focused business cards!

WeddingWire has teamed up with MOO.com to introduce new review cards, which make it easy to initiate a professional request to ‘Review Me.’ You can hand these cards to your next client post-event, or use them to show off your great reviews to a prospective client and help close the deal. To make it even more exciting, these cards are always 20% off for WeddingWire members!

Check out the designs and learn how to place your order, below!

WeddingWire Review Cards

Ready to create your cards?

  • Simply visit moo.com/weddingwire, designed just for WeddingWire members
  • Select either the Review Us on WeddingWire or Read Our Reviews on WeddingWire cards (or get both!)
  • Click ‘Start Making’
  • Click the card to add your details: business name, name, Storefront URL, email address, phone number, and even add your logo if you would like
  • Select your paper preferences and the number of cards you would like
  • Checkout! Your 20% off discount for WeddingWire is automatically applied to your order of WeddingWire Review business cards

Did you know? Upgraded Pro can customize their Storefront URL so it will fit better on the card (and be more memorable). Here’s a quick explanation of how to do it!

If you are not a premium Pro, you can still set up your own bit.ly link to make it simpler for prospective clients to find your Storefront, and simply add it as a custom link when creating your cards.

Not sold on the value of reviews for your business? Here are a few reasons why reviews matter, and check out our infographic all about how reviews impact your business’ success!

  • Today’s engaged couples are searching for their wedding professionals online, and 95% use online reviews to select their wedding professionals
  • 88% of consumers trust online reviews as much as personal recommendations
  • Wedding pros with 10 or more reviews on WeddingWire receive an average 123% more Storefront clicks
  • WeddingWire is the most trusted and largest vendor reviews site for engaged couples, with over 2 million vendor reviews

So what are you waiting for? Order your cards and let your clients do the business bragging for you!

» We’ve Officially Reached Over Two Million WeddingWire Reviews!

We’ve Officially Reached Over Two Million WeddingWire Reviews!We are thrilled to announce that newlyweds and professional peers have submitted more than two million vendor reviews, the largest number of reviews on any wedding and event industry site!

As the necessity of reviews continues to build across the wedding and events industry, reaching two million WeddingWire reviews is a huge milestone. These reviews represent experiences in working with wedding professionals in the United States and Canada, across more than 20 service categories.

As we continue to grow, don’t forget about the many ways we reward you for new reviews! Our December Reviews sweepstakes, where each review written on WeddingWire during the month of December enters that the couple AND their reviewed vendor to each win one of two $1,000 Amazon gift cards. Also, the  WeddingWire Rated™ program continuously recognizes wedding professionals across the country for their commitment to providing quality service with various badges, based on their number of reviews.

We’ll also soon announce the winners of the annual WeddingWire Couples’ Choice Awards®! Couples’ Choice Awards® winners, distinguished as the top 5% of local wedding professionals in more than 20 service categories based on their quality, service, responsiveness and professionalism, are determined specifically by engaged couple and newlywed reviews.

This achievement signals a major trend in the wedding space where engaged couples are not only relying on reviews to help make their critical wedding decisions, but are actively giving back to all engaged couples in the future. The collective 2,000,000 vendor reviews help engaged couples find their perfect wedding vendor team and strengthen the online reputation and credibility of our community of wedding professionals, which ultimately helps them grow their businesses.

Thank you to all of our Pros for being so dedicated in collecting reviews for your business!

» Give a Little, Get a Lot in Our December Reviews Contest!

Give a Little, Get a Lot in Our December Reviews Contest!With the holiday season upon us, we know it can be hard to focus on your business. That’s why this month WeddingWire is helping your business collect as many reviews as possible by the end of the year with our December reviews contest!

For each review written on WeddingWire during the month of December, the couple AND their reviewed vendor will be automatically entered to win one of two $1,000 Amazon gift cards.

In addition to the prospect of winning $1,000 for you and your client, here are a few ways WeddingWire can help you collect and manage reviews from your past clients:

Remember, the biggest obstacle for receiving reviews is not asking! To make it easy, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on FacebookTwitter or Pinterest, as well as within your emails and more. Each review written is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.

» How Reviews Impact Your Business’ Success

In today’s modern world, reviews function as online recommendations for your business from past clients. You’ve likely heard about collecting reviews online, but if you’re still wondering if reviews really make a difference in your business’ growth, rest assured that yes, they do!

Check out our latest infographic to learn why reviews matter, and how WeddingWire is here to help!

How Reviews Impact Your Business' Success

Questions about reviews? Email pros@weddingwire.com!

» 4 Ways to Turn a Negative Review into a Positive

With our July review sweepstakes going on, your business is likely receiving a lot of reviews! While we hope most of them are about the wonderful experience the couple had with your business, we realize that not every event is a home run and some couples’ perceptions are not within your control. Negative reviews happen on occasion, and it’s imperative that your business be prepared to handle them in the best way possible.

4 Ways to Turn a Negative Review into a PositiveMany wedding and event professionals consider negative reviews to be devastating, but they don’t always have to be! There are many ways you can view a less than perfect review as a positive for your business. Take a deep breath, remember it’s not the end of the world, and read through our list below to find out why you should view a negative review as a positive for your business.

Give legitimacy to your other reviews

Everyone loves 5-star reviews – businesses love having them, and couples love seeing them. Having all perfect, 5-star reviews, however, may make your business appear to be less than honest. From a consumer’s perspective, think about how you would react if you saw only 5-star reviews on a business’ page. The simple truth is that while reviews from real customers are powerful, there’s also the tendency to distrust a business if they look too good to be true! Having one or a few reviews your business may consider “negative” makes all your fantastic reviews more legitimate, and it helps the potential customer understand both sides of the equation. The more they know what to expect from dealing with your business, the better they can make an informed decision. And remember: one review will not make or break your business!

Help identify areas of improvement

When working an event, a couple might not be comfortable sharing negative feedback with you in person out of fear of an awkward moment. The review is where you could learn things about your products or services that need improvement! Maybe your flowers started to wilt early, or one of your catering staff was a bit abrasive towards guests, and you weren’t aware! In this way, you should be thankful for negative reviews; you can’t fix something that could be costing you business unless you know about it. This sort of intel from clients helps you fix those problem areas so that the next client won’t have the same issues, and your business will be better for it and continue to flourish.

Continue reading

» One More Reason to Collect Reviews This July

Give your clients another reason to write a review about your wedding business!

One More Reason to Collect Reviews This JulyThis July, invite your clients to review you on WeddingWire and let them know they’ll automatically be entered to win $1,000! Each review they write is another chance to win, so be sure to let them know that writing a review of your business on WeddingWire could mean money in the bank.

We want to help your business collect all the reviews you can get this July! Reviews are important for your wedding business because they create consumer trust in your business and show consistency in your work. Plus, reviews can actually help increase your number of inquiries – our research shows that average Storefront traffic increases 123% for Pros with 11-20 reviews.

We know that the summer is busy for many Wedding Pros, and it can be hard to get couples to follow up after the big day. In addition to the prospect of winning $1,000, here are a few ways to help you collect reviews from your past clients:

  1. Give them time. Don’t ask for a review the day after the wedding – they’re most likely on their honeymoon (and not checking email!). Wait 2-3 weeks following the event to make the request.
  2. Use the WeddingWire Review Collector tool to create a template for your review request email. You can schedule it to send at a certain date and time following an event, so you can set it and forget it.
  3. Follow up if they don’t write your review right away. Give them a few days to get to it, and then send a gentle reminder.
  4. Reply to all your reviews, whether good or bad. Writing a review is not a requirement for your past clients, so say thanks to the glowing reviews and reply professionally to the not-so-glowing reviews. Anyone who reads your replies afterward will know you learn from each experience.
  5. Show off your reviews on your website, blog, social networks, newsletter, email signature or even in your showroom! Couples will see your rave reviews and look forward to the moment when they’ll get to write their own.

Share our sweepstakes with your clients – it’s a win-win! We’ve got pre-populated messaging in the Review Collector to help you spread the word when you request reviews, and you can share with your clients on your website, social networks, emails and more.

If you have any additional questions regarding our July review sweepstakes, please see our Official Rules.

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.

» 3 Unique Ways to Collect More Reviews

Building online credibility by collecting reviews from past clients is an important aspect of your business’ marketing. While your clients probably tell you they are going to write you a review, you may find getting them to follow through is time consuming and difficult.

Our Review Collector Tool is a great way to send a personalized email to your past clients to request reviews and easily track the status through your WeddingWire account. But what happens if you’ve tried this tactic already, maybe even more than once? Are there other ways to collect reviews if your client isn’t responding to your emails?

Below are three unique ways you may not have tried to reach out and collect more reviews from your past clients!

3 Unique Ways to Collect More Reviews1. Send a handwritten note

Because everything is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a thank you note to your clients. While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding (or event) but ask them to post a review for you! Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Pro Tip: Consider ending the thank you note with the request to leave a review so it’s the last sentence they read. The request will be fresher in their minds!

2. Use social media

Have you considered using a Facebook private message to solicit reviews? If you find your clients are active on Facebook, try sending them a private message. When your client reads the message, they are more apt to leave you a review when they’re already online. It’s also a good idea to post regular review reminders with your Storefront link so that your followers know reviews are important to your business.

Continue reading

» Celebrating Our 100 Review Club

Celebrating Our 100 Review ClubIt’s the 100th day of the year, and we’d like to use this day to recognize the elite group of WeddingWire Pros who’ve made it into our WeddingWire Rated™ 100 Review Club!

The WeddingWire Rated™ program recognizes wedding professionals across the U.S. and abroad for commitment to providing quality service by allowing them to showcase different badges based on their number of wedding reviews. WeddingWire members with a minimum average rating of 3.5 are eligible to receive new badges when they reach 3, 10, 25, 50 and 100 review levels. The more reviews you collect, the higher your WeddingWire Rated™ status!

Vendors who have made it into the 100 Review Club are part of an exclusive group of premium Pros who have worked hard to earn more than 100 wedding reviews while maintaining an average rating of 3.5 or higher. We’re celebrating all the hard work it took to reach the coveted WeddingWire Rated™ Black Badge with a new page to showcase the winners! Be sure to check out the new WeddingWire Rated™ 100 Review Club page today.

With 95% of engaged couples using online reviews to select their Pros, reviews from your past clients are extremely important! Below are just a few of the benefits reviews can have on your business:

  1. Reviews create consumer trust because they come from other consumers, not your business! In fact, 72% of consumers trust online reviews as much as personal recommendations.
  2. Having a high average rating as you collect more reviews shows consistency in your work. Seeing that other couples are all saying the good things about your business helps other couples make decisions.
  3. Reviews can help increase your number of inquiries – our research shows that average Storefront traffic increases 106% for Pros with 11-20 reviews!

And don’t forget – collecting all your reviews in one place makes research easier for engaged couples. They can search for your business and find examples of your work, an explanation of your services, your contact information and your reviews all on WeddingWire. WeddingWire also helps you monitor and manage your online reputation by notifying you every time you receive a new review. Check out your current reviews, and request reviews from past clients here.

Happy 100th Day of the Year, Pros!

» Join the Winner’s Circle!

This winter, get noticed for your hard work by earning your WeddingWire Rated™ Badge or advancing to the next badge level! You’ll be sure to catch the eye of searching engaged couples with this prestigious award displayed on your Storefront and marketing materials.

As you continue to collect more reviews, you’ll earn higher badge levels to show off your great client feedback and business ratings. How many reviews do you need to get to gold status or to become an elite member of the 100+ Reviews Club?

Join the winner’s circle by collecting and showcasing your reviews. We make it easy to send and track customizable review requests using the Review Collector tool.

Join the winner's circle

Unsure about the power of reviews? Check out our past webinar Best Practices to Stand Out with Reviews for effective review strategies from top Pros like you, and our infograohic 10 Ways to Get More Reviews for tips to take your business to the next level!