» Account Updates to Reviews and Messages

We’ve made some updates to your WeddingWire experience to help you connect with more couples searching for their wedding team. Learn more about these updates to reviews and messages below!

Additional Details in Reviews

Recent reviews now display more information about the services you provided for past clients. These details are listed to give users more context about what offerings that reviewer used from your business, such as whether a venue was booked for a ceremony, reception, or rehearsal dinner; or if they had additional services such as event set-up, uplighting or catering.

How do we get this information? After submitting a review, couples are able to complete an optional set of questions based on your business category, as well as the types of services you provide as noted in the FAQ section of your Storefront. If the user completes these optional questions, the additional information will be listed with their review to help confirm which if your business services they used for their wedding that other couples may be interested in.

Review Enhancement

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Quick Replies to Messages

It can be difficult to stay on top of your leads while also managing current clients, especially during busy season! Now, in addition to personal message replies, you can also let a couple know if you’re unavailable on their requested date with a ‘quick reply’ right from your message notification email or within your account. Simply click on ‘Not Available’ to auto-generate a customizable message to thank them for their inquiry, and indicate you’re booked on their date. Continue reading

» Help Your Clients Win $5,000!

Help Your Clients Win $5,000!If you’re one of the 77% of wedding professionals who has a goal of collecting more online reviews to increase your credibility, we’re here to offer a few thousand more reasons to request reviews from your clients.

For reviews written on WeddingWire from now until May 31, 2016, your clients will be entered to win $5,000 toward their wedding expenses! Invite your clients to review you all month long and they could win money just in time for the summer months ahead.

79% of wedding pros say online reviews are critical to their business, but 48% say collecting online reviews is difficult. Our review contest provides you with another reason to reach out if you’ve already sent a request, and it’s a great incentive for those clients who are still paying off their balances.

Since we know prospective clients like to read reviews to learn more about your business from past couples who have used your services, collecting more reviews helps your online reputation and helps other couples searching for vendors like you.

Easily share this contest with your clients on Facebook, Twitter, Pinterest, or add a note in your emails. Remember, each review counts as one entry – so spread the love by letting them know they could win some major moola!

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Infographic: 10 Creative Ways to Use Your Reviews

Reviews are a great way to showcase your business, all from the mouths of happy past clients! Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Our latest infographic highlights 10 creative ways to use your reviews to boost your business from WeddingWire Education Guru Alan Berg, who presented on the topic during a recent webinar for premium members.

Nov_Webinar_Infographic_10CreativeWaystoUseYourReviews

Ready to get started? Check out and manage your WeddingWire reviews, request reviews from past clients, and showcase your great reviews!

» Preparing for the 2016 WeddingWire Couples’ Choice Awards®

How your wedding business can prepare for the Couples' Choice AwardsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. Our annual awards program recognizes the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism.

Check out our tips below on how to collect more wedding reviews before the December 31st deadline and get one step closer to winning the 2016 Couples’ Choice Awards:

Send a “Thank You” note to recent clients

Because most communication these days is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a “Thank You” note to some of your most recent clients! While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding but also a great way to ask them to post a review for you. Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Remind your 2015 couples to leave a review

Take advantage of collecting feedback from all the events you worked so hard for all spring and summer! 1 in 5 couples will write a review when asked by their vendor, and that number increases to 1 in 3 if they are reminded at least once. The WeddingWire Review Collector makes requesting, following up, and getting reviews simple. You can upload your clients’ email addresses and use our pre-formatted templates or a craft personalized message to send your past clients a polite request to review your services. Additionally, you can share with your clients on Facebook or Twitter using our messaging!

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» 5 Things Couples Look for in Your Wedding Reviews

Understand what couples look for in your wedding reviewsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

We’ve compiled the top five factors engaged couples look for in your wedding reviews to help you understand the frame of mind your potential clients have when evaluating your business:

Responsiveness

One of the biggest things couples look for in your past reviews is whether or not reviewers comment on your responsiveness. Since research shows that most couples expect to hear back from a vendor within 24 hours, your ability to respond quickly and effectively is a huge consideration during the planning process. On average, 10 wedding vendors are involved in a couple’s wedding, so they’re constantly communicating back and forth with multiple pros. They need a professional who won’t make them chase him or her down to get an answer to a question or sign a contract.

Consistency

When looking at all your past reviews, couples are most interested in pros that have consistently positive reviews. They’re looking to see if most of your clients had a similar experience, and reading the comments your clients have made to see what patterns may emerge. While consistency is key, it’s okay to have a few less-than-favorable reviews scattered throughout your review history. Survey data suggests that 72% of consumers find a variety of opinions to be valuable when reading through reviews. Couples understand that feedback is subjective and having a few imperfect reviews does not necessarily prevent a customer from contacting you!

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» 1,000 Reasons to Love May Review Contest

1,000 Reasons to Love May ContestIn addition to fresh flowers and warmer temperatures, WeddingWire is giving your clients 1,000 more reasons to love spring.

During the month of May, each wedding review written on WeddingWire is another chance for your clients to win $1,000! Invite your clients to review you all month long and they could win money just in time for the summer months.

We know that the spring and summer months can be extremely busy for many wedding and event professionals, and it can be hard to get couples to follow up after the big day. The prospect of winning some extra cash is a great incentive to motivate your clients to write a review of your business!

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. And with 88% of consumers trusting online reviews as much as personal recommendations, reviews go a long way towards building your online reputation.

To make it easy to share this contest with your clients, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on Facebook, Twitter or Pinterest, as well as within your emails and more. Each review written during the May review contest is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

» 8 Best Practices for Displaying Your Reviews

8 Best Practices for Displaying Your ReviewsBy now, it’s clear: Reviews and testimonials are extremely important for wedding and event professionals. Your WeddingWire Storefront already features your reviews prominently to help engaged couples evaluate whether or not your business is a good fit, but it’s important to extend those reviews beyond your Storefront to feature them on your website, blog or other branded online sites.

We offer awards for the quantity and quality of your reviews through annual programs like the WeddingWire Couples’ Choice Awards® and WeddingWire Rated, which both include badges you can proudly display on your website. In addition, premium WeddingWire members can highlight one review to be featured at the top of their reviews on their Storefront, but you may have a ton of great reviews that you want to show the world! If you want to start displaying your reviews in other places online, use these best practices to get started.

  1. Select reviews from customers who best represent your ideal prospect. You know your ideal customer: that bride or groom who loves your services and sees the value in your expertise without having to negotiate. Those customers are often the easiest to please and would therefore be more likely to write you a stellar review. Put your best foot forward by featuring this type of review!
  2. Select reviews that include specific details about your service. Reviews that detail how nice or professional you are can still be valuable, but when featuring reviews on your website or blog it’s important to select those reviews that go into specific detail about your business. This gives web visitors and prospects a better idea of what to expect, and lends more credibility to the reviewer.
  3. Feature several short reviews instead of a few long ones. If you have limited space, it’s best to display several shorter reviews instead of one or two long reviews. Short reviews will make it easy for those who like to skim through the list, and featuring reviews from multiple clients shows that your business is able to satisfy a variety of clients with different needs and budgets.
  4. …But don’t be afraid of long reviews. If you’re featuring reviews on multiple pages of your website or blog, you can leverage one or two longer reviews on each page. For example, if you have separate pages for your DJ services and lighting and décor services, feature a review that mentions specific details about your DJ services on the DJ page and a review that mentions specific details about your lighting and décor services on the lighting page.
  5. Include names, titles and locations when possible. While reviews you receive on WeddingWire may not include the full name of the reviewer depending on his or her privacy settings, that doesn’t mean your business can’t use names if you have permission from the client. If you have a good relationship with the client, feel free to reach out for approval on using more details about them on your website.
  6. Feature the reviewer’s head shot. When you reach out to your client for permission to use more identifying information to accompany the review, why not ask for a recent head shot? Visual confirmation that the reviewer is a real person can be extremely powerful when combined with an already favorable review.
  7. Don’t forget the quotation marks! This may seem silly, but quotation marks are a huge visual indicator that the review is unedited and straight from the reviewer. Forgetting to include them may indicate to visitors and prospects that you’ve made edits or changed the review in some way. Always include quotation marks to ensure readers know that the review is a direct quote.
  8. Be consistent in formatting. Though you should never edit a review, you can make sure that the name, title, location and/or headshot formatting is consistent across all the reviews you display. Also think about the styling of the review – you can use big block quotation marks or italic text to distinguish the review from the rest of the page. However you choose to style your reviews, keep it consistent so that the reader can easily follow and understand what the reviews say about your business.

Displaying your WeddingWire reviews on your website or blog is a great step towards using what your customers say as part of your sales process to help manage your online reputation! These best practices will help your business convince more visitors that your business is the right choice boost conversion rates on your contact forms.

Don’t have that perfect review yet? Keep collecting reviews! Start here.

» Announcing Custom Review Cards!

We are excited to announce a new added benefit for WeddingWire members: custom review-focused business cards!

WeddingWire has teamed up with MOO.com to introduce new review cards, which make it easy to initiate a professional request to ‘Review Me.’ You can hand these cards to your next client post-event, or use them to show off your great reviews to a prospective client and help close the deal. To make it even more exciting, these cards are always 20% off for WeddingWire members!

Check out the designs and learn how to place your order, below!

WeddingWire Review Cards

Ready to create your cards?

  • Simply visit moo.com/weddingwire, designed just for WeddingWire members
  • Select either the Review Us on WeddingWire or Read Our Reviews on WeddingWire cards (or get both!)
  • Click ‘Start Making’
  • Click the card to add your details: business name, name, Storefront URL, email address, phone number, and even add your logo if you would like
  • Select your paper preferences and the number of cards you would like
  • Checkout! Your 20% off discount for WeddingWire is automatically applied to your order of WeddingWire Review business cards

Did you know? Upgraded Pro can customize their Storefront URL so it will fit better on the card (and be more memorable). Here’s a quick explanation of how to do it!

If you are not a premium Pro, you can still set up your own bit.ly link to make it simpler for prospective clients to find your Storefront, and simply add it as a custom link when creating your cards.

Not sold on the value of reviews for your business? Here are a few reasons why reviews matter, and check out our infographic all about how reviews impact your business’ success!

  • Today’s engaged couples are searching for their wedding professionals online, and 95% use online reviews to select their wedding professionals
  • 88% of consumers trust online reviews as much as personal recommendations
  • Wedding pros with 10 or more reviews on WeddingWire receive an average 123% more Storefront clicks
  • WeddingWire is the most trusted and largest vendor reviews site for engaged couples, with over 2 million vendor reviews

So what are you waiting for? Order your cards and let your clients do the business bragging for you!

» We’ve Officially Reached Over Two Million WeddingWire Reviews!

We’ve Officially Reached Over Two Million WeddingWire Reviews!We are thrilled to announce that newlyweds and professional peers have submitted more than two million vendor reviews, the largest number of reviews on any wedding and event industry site!

As the necessity of reviews continues to build across the wedding and events industry, reaching two million WeddingWire reviews is a huge milestone. These reviews represent experiences in working with wedding professionals in the United States and Canada, across more than 20 service categories.

As we continue to grow, don’t forget about the many ways we reward you for new reviews! Our December Reviews sweepstakes, where each review written on WeddingWire during the month of December enters that the couple AND their reviewed vendor to each win one of two $1,000 Amazon gift cards. Also, the  WeddingWire Rated™ program continuously recognizes wedding professionals across the country for their commitment to providing quality service with various badges, based on their number of reviews.

We’ll also soon announce the winners of the annual WeddingWire Couples’ Choice Awards®! Couples’ Choice Awards® winners, distinguished as the top 5% of local wedding professionals in more than 20 service categories based on their quality, service, responsiveness and professionalism, are determined specifically by engaged couple and newlywed reviews.

This achievement signals a major trend in the wedding space where engaged couples are not only relying on reviews to help make their critical wedding decisions, but are actively giving back to all engaged couples in the future. The collective 2,000,000 vendor reviews help engaged couples find their perfect wedding vendor team and strengthen the online reputation and credibility of our community of wedding professionals, which ultimately helps them grow their businesses.

Thank you to all of our Pros for being so dedicated in collecting reviews for your business!

» Give a Little, Get a Lot in Our December Reviews Contest!

Give a Little, Get a Lot in Our December Reviews Contest!With the holiday season upon us, we know it can be hard to focus on your business. That’s why this month WeddingWire is helping your business collect as many reviews as possible by the end of the year with our December reviews contest!

For each review written on WeddingWire during the month of December, the couple AND their reviewed vendor will be automatically entered to win one of two $1,000 Amazon gift cards.

In addition to the prospect of winning $1,000 for you and your client, here are a few ways WeddingWire can help you collect and manage reviews from your past clients:

Remember, the biggest obstacle for receiving reviews is not asking! To make it easy, we’ve added pre-populated messaging in the Review Collector to help you spread the word when you request reviews. Additionally, you can share with your clients on FacebookTwitter or Pinterest, as well as within your emails and more. Each review written is another chance to win, so start collecting now!

If you have any additional questions regarding our December reviews contest, please see our Official Rules.

Interested in increasing your online reviews? Find out how WeddingWire can help your wedding business manage your online reputation.

» How Reviews Impact Your Business’ Success

In today’s modern world, reviews function as online recommendations for your business from past clients. You’ve likely heard about collecting reviews online, but if you’re still wondering if reviews really make a difference in your business’ growth, rest assured that yes, they do!

Check out our latest infographic to learn why reviews matter, and how WeddingWire is here to help!

How Reviews Impact Your Business' Success

Questions about reviews? Email pros@weddingwire.com!

» 4 Ways to Turn a Negative Review into a Positive

With our July review sweepstakes going on, your business is likely receiving a lot of reviews! While we hope most of them are about the wonderful experience the couple had with your business, we realize that not every event is a home run and some couples’ perceptions are not within your control. Negative reviews happen on occasion, and it’s imperative that your business be prepared to handle them in the best way possible.

4 Ways to Turn a Negative Review into a PositiveMany wedding and event professionals consider negative reviews to be devastating, but they don’t always have to be! There are many ways you can view a less than perfect review as a positive for your business. Take a deep breath, remember it’s not the end of the world, and read through our list below to find out why you should view a negative review as a positive for your business.

Give legitimacy to your other reviews

Everyone loves 5-star reviews – businesses love having them, and couples love seeing them. Having all perfect, 5-star reviews, however, may make your business appear to be less than honest. From a consumer’s perspective, think about how you would react if you saw only 5-star reviews on a business’ page. The simple truth is that while reviews from real customers are powerful, there’s also the tendency to distrust a business if they look too good to be true! Having one or a few reviews your business may consider “negative” makes all your fantastic reviews more legitimate, and it helps the potential customer understand both sides of the equation. The more they know what to expect from dealing with your business, the better they can make an informed decision. And remember: one review will not make or break your business!

Help identify areas of improvement

When working an event, a couple might not be comfortable sharing negative feedback with you in person out of fear of an awkward moment. The review is where you could learn things about your products or services that need improvement! Maybe your flowers started to wilt early, or one of your catering staff was a bit abrasive towards guests, and you weren’t aware! In this way, you should be thankful for negative reviews; you can’t fix something that could be costing you business unless you know about it. This sort of intel from clients helps you fix those problem areas so that the next client won’t have the same issues, and your business will be better for it and continue to flourish.

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