» 10 Creative Ways to Use Your Reviews

Reviews are a key way to showcase your expertise – all from the voice of happy couples! Don’t just collect reviews, make sure you showcase them in creative ways to promote your excellent work. Don’t be afraid to toot your own horn – it’s an excellent way to gain new business!

10 Creative Ways to Use Your Reviews:

  1. On your website: Add your reviews and sound bites from happy couples to your website, and not just on a testimonial page! Consider adding a testimonial on all your website pages – especially your homepage.
  2. In your marketing: Add testimonials or reviews to your marketing collateral. Reviews should be on all important materials that would reach new potential clients. After all, 88% of consumers trust online reviews as much as personal recommendations!
  3. On your packages or pricing info: Reviews and testimonials from past clients are a great addition to your pricing to show the value behind your services. This will also help support the reasoning behind your cost structure, showing couples that you are the right professional to book for their wedding or event.
  4. On social media: Share your new reviews on social media to quickly reach your audience and build positive brand awareness. A few ideas include, creating a quick post on Instagram, snapping the new review on Snapchat or sharing to Facebook. This is made easy through the Facebook share buttons in the Reviews tab of your WeddingWire account.
  5. On your business cards: Make a lasting first impression by adding a great review sound bite to your business cards. Not only will this help to make you more memorable, but will also show your value, allowing you to stand out from the competition.
  6. In your promo videos: Easily add a quick testimonial right from a happy couple’s mouth with a short video. Video testimonials show a real couple and capture their genuine appreciation for your services which can make a big impact. These can then be shared on your website, social media, etc.
  7. In your wedding show booth: Create materials such as postcards, signage and more to show your reviews in your wedding show booth. This will help make your business stand out from the rest by making a couple to couple connection. Also be sure to showcase any review related awards you have won, such as WeddingWire Rated™ or the WeddingWire Couples’ Choice Awards®.
  8. In your email communication: Consider adding a favorite review to your email signature, as well as a link to your WeddingWire reviews URL. That way, interested couples can quickly click through to read your great reviews, and this will help encourage them to leave you a review post-event by showing that these reviews matter to you!
  9. On your blog: Add the WeddingWire Review Widget to your business’ blog and website to showcase your reviews on those sites. Also consider adding the Review Us button to those sites to encourage past clients to review your business to continue collecting new reviews.
  10. In your photo gallery: Couples love to see photos of your work, and tend to go to that section of your website or Storefront first. Make a lasting impression by posting quick testimonials to those pages to create that visual connection between great reviews and happy couples.

Ready to put your reviews to good use? Visit the Reviews tab of your WeddingWire account to collect more reviews with the Review Collector tool, add your reviews to your website with the Review Widget, and set a customized Review URL to grab some of your best review sound bites for your marketing!

Plus, the more reviews you have on WeddingWire, the more you stand out! Earn badges through the WeddingWire Rated™ review program, which instantly recognizes how many reviews you have and boosts your badge level with each new milestone. Aim to join the 100 Review Club for Pros with over 100 wedding reviews!

» How to Respond to a Negative Review

Negative reviewsReviews are key to your online reputation, and it can be frustrating to receive a review that you may not be satisfied with or feel you don’t deserve. Although you may disagree with the review, it’s important to be professional in your response. Here are some suggestions for responding to negative reviews you may receive on your WeddingWire account:

  • Never write a response while you’re still upset. Take a few hours or even a day before responding to a negative review. Your response is public, so you want to make sure you don’t say something that you will regret later. When you’re calm and ready to address the issue, then you can carefully write your response.
  • Check and re-check your response. Before posting the response, have someone else read it as well just to make sure it does not come off as defensive. Try reading your response from the perspective of a potential client– you want them to see that you are open to feedback and always professional in your communication.
  • Don’t play the “He Said, She Said” game. Remember, the customer is always right (even when they’re wrong!). Apologize for any mishaps you may have caused, or that even may have been outside your control, and point out your other great reviews as proof of your other satisfied customers. Always let them know you value their business and that ultimately your goal was to help create a fantastic event.
  • Keep it simple. Try not to post a long response; leaving a short 3-4 line response is best! Address the reviewer’s concerns, apologize and leave it at that.

What’s the best way to move on after a negative review? Keep collecting more reviews! The more recent reviews you receive, the lower that review gets pushed on your list. Use our Review Collector Tool to keep collecting positive reviews, and you’ll soon forget all about that negative review. Remember, a less than perfect review every so often also adds to credibility, after all, no one is perfect 100 percent of the time!

Pro tip: Don’t forget to respond to positive reviews, too! Let your reviewers know that you appreciate them taking the time to respond to them and return the compliments. Responding to both positive and negative reviews helps show potential clients that you listen to your clients and want to help them have the best experience. It also shows you value the time they took to write the review after their event.

Editor’s note: This article was originally published in October 2013 and has been updated for freshness and accuracy.

» 3 Million Reviews: Are You Feeling the Love?

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Virtual hugs are in order! With three million reviews, WeddingWire is the #1 site for couples to see newlywed feedback as they build their vendor team. We hope you’re feeling the love today, because more reviews for your business means more opportunities to reach new clients.

To sweeten the pot, we’re offering a $5 gift card to newlyweds who review at least five of their vendors before March 31, 2017. Be sure to ask your former clients to put in a good word for you to win free money toward Starbucks, Amazon or Sephora purchases. <<More contest details here>>

Wondering why reviews are so important to your business? Read up!

3 Reasons Why Wedding Reviews Are Important to Couples: We’ve seen just how important online reviews have become – and how couples are using this information throughout the entire planning process – from researching prospective vendors to making a final booking.

Your Reviews Are Working Harder for You: Couples are now able to easily find reviews related to the type of event they are planning. We’ve found through user testing that more relevant reviews can resonate even stronger with potential clients.

10 Creative Ways to Use Your Reviews: Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Thank you to all of our Pros for working so hard to collect reviews for your business!

» Announcing the 2017 WeddingWire Couples’ Choice Awards®!

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We’re excited to announce the winners of the ninth annual WeddingWire Couples’ Choice Awards®! Honorees represent the top 5% of wedding professionals nationwide for their excellence in quality, service, responsiveness, and professionalism within the wedding industry.

We are proud to honor these award-winning professionals for their exemplary work and the outstanding reputation they’ve established among newlywed couples as demonstrated through their excellent reviews. Winners are chosen based on the quality, quantity, consistency, and recency of wedding reviews they received from clients in 2016.

Engaged couples use the award as an indicator of legitimacy and reliability when selecting their team of wedding professionals. The badge demonstrates to our couples that a wedding professional is committed to providing the highest quality service throughout the planning process and on their wedding day. According to Casey Clark, Marketing Manager at Antrim 1844 Country House Hotel, a seven-time Couples’ Choice Award winner:

“Couples definitely pay attention to our awards and badges, and they know what those badges represent.”

WeddingWire hosts more than 2.5 million reviews – more than any other wedding site. We’re honored to recognize the 2017 Couples’ Choice Award winners for their accomplishments and for their dedication to excellence within the industry.

See the full list of the winners in your region or category.

Congratulations to all of the 2017 WeddingWire Couples’ Choice Awards winners!

 

» Spread Holiday Cheer and Get More Reviews this Month

reviewincentive-dec16-b2bnewsletterGive your clients another reason to review your business this December. Now, when couples review their wedding team on WeddingWire, they’ll get rewarded by earning gift cards to favorite retailers like Amazon, Starbucks and Sephora – just in time for the holidays!

How does it work?

Couples simply need to review 5 of their wedding professionals by 12/31/16 to earn a $5 gift card to the retailer of their choice, or review 10 wedding pros to earn a $10 gift card!

Reviews help your business too!

87% of couples read reviews when deciding which wedding pros to contact, so make sure you have recent reviews of your business to catch their eye. The Review Collector within your account makes it easy to request reviews from your clients, and will even send auto-reminders on your behalf so they won’t forget. Plus, we’ve included a message within the customizable review request to let them know that they can earn gift cards for reviews submitted this month!

All reviews submitted by 12/31/16 will help you qualify for 2017 Couples’ Choice AwardsⓇ, so send your review requests today to your 2016 couples!

» Get Ready for the 2017 WeddingWire Couples’ Choice Awards!

Couples-Choice-Awards-2017-announcement-imageWhen searching for the perfect wedding team, couples rely on reviews from other clients to understand the value of the experience your business provided for their special day. In fact, 87% of engaged couples read reviews when searching for their wedding pros. Reviews give your business credibility and encourage more couples to reach out to learn about your services.

Exciting news — the WeddingWire Couples’ Choice Awards® are coming soon! This annual awards program recognizes the top 5% of WeddingWire professionals leading the industry in high quality reviews from newlywed couples. Recipients of the Couples’ Choice Award are determined based on their demonstration of excellence in quality, service, responsiveness, and professionalism each year.

To be eligible for the award in 2017, we encourage you to reach out to your past clients and request reviews! You have until December 31st, 2016 to collect reviews from your clients this year in order to qualify for the prestigious award.

Here are three easy tips to help you collect more reviews quickly:

Start with gratitude

Email or write a handwritten note to your past clients expressing congratulations on their nuptials and how thankful you are for sharing a part of their special day. Your sincerity will be appreciated and will reinforce why they chose your business to be part of their wedding team. Be sure to invite them to leave you a review on WeddingWire, and make it clear that their feedback matters to your business and helps secure future clients.

Showcase your reviews

You earned great reviews, so let your past clients help sell your business for you! Add your reviews to your website, printed materials, and social media to let your past clients help set you apart from the competition. By showcasing your reviews, your clients will notice how committed you are to producing excellent work — and will be encouraged to leave you a review when their wedding is complete since it clearly matters to your business.

Make it easy

After spending months planning their wedding, sometimes couples want a break from their to-do list. Luckily, we make leaving a review easy for both you and your clients! Simply share a direct link to your personalized review URL, or send an automated email from the Review Collector to request reviews from your clients. By directing them right to source to share a few words about their experience with you, it greatly increases the chance they will complete the process. After all, 1 in 5 couples will write a review when asked, and that number increases to 1 in 3 if they are reminded at least once!

Request reviews from your 2016 clients and be on your way to earning more great reviews before 2017!

» Do You Deserve an A+? Share Our Back-To-School Reviews Sweepstakes

Do You Deserve an A+? Share Our Back-To-School Reviews SweepstakesWith the summer months winding down and students heading back to school, we’re giving your clients the chance to win $500!

As part of our Back-to-School Reviews Sweepstakes, couples who write two or more reviews on WeddingWire for at least two separate pros now through September 30, 2016, are automatically entered to win $500. For extra credit, entries double if your clients write four or more reviews.

Since 38% of engagements occurring between November and February, a whole new class of engaged couples is right around the corner! Getting reviews now from your 2016 clients will help other engaged couples decide to book your business, plus you’ll earn more reviews towards our our WeddingWire Rated® program and the WeddingWire Couples’ Choice Awards®, awarded each year in January.

Remember that customers look at the quality, quantity, recency and consistency of your reviews, meaning that you should be collecting at least one review each month. What better way to build your online reputation and encourage future clients to reach out than with the prospect of winning a cash reward?

We’ve added custom language to the Review Collector tool in your account so you can start spreading the word to your past clients!

Start requesting reviews now to fill out your 2016 ‘report card’ >>

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Account Updates to Reviews and Messages

We’ve made some updates to your WeddingWire experience to help you connect with more couples searching for their wedding team. Learn more about these updates to reviews and messages below!

Additional Details in Reviews

Recent reviews now display more information about the services you provided for past clients. These details are listed to give users more context about what offerings that reviewer used from your business, such as whether a venue was booked for a ceremony, reception, or rehearsal dinner; or if they had additional services such as event set-up, uplighting or catering.

How do we get this information? After submitting a review, couples are able to complete an optional set of questions based on your business category, as well as the types of services you provide as noted in the FAQ section of your Storefront. If the user completes these optional questions, the additional information will be listed with their review to help confirm which if your business services they used for their wedding that other couples may be interested in.

Review Enhancement

Read Your Reviews>>

Quick Replies to Messages

It can be difficult to stay on top of your leads while also managing current clients, especially during busy season! Now, in addition to personal message replies, you can also let a couple know if you’re unavailable on their requested date with a ‘quick reply’ right from your message notification email or within your account. Simply click on ‘Not Available’ to auto-generate a customizable message to thank them for their inquiry, and indicate you’re booked on their date. Continue reading

» Help Your Clients Win $5,000!

Help Your Clients Win $5,000!If you’re one of the 77% of wedding professionals who has a goal of collecting more online reviews to increase your credibility, we’re here to offer a few thousand more reasons to request reviews from your clients.

For reviews written on WeddingWire from now until May 31, 2016, your clients will be entered to win $5,000 toward their wedding expenses! Invite your clients to review you all month long and they could win money just in time for the summer months ahead.

79% of wedding pros say online reviews are critical to their business, but 48% say collecting online reviews is difficult. Our review contest provides you with another reason to reach out if you’ve already sent a request, and it’s a great incentive for those clients who are still paying off their balances.

Since we know prospective clients like to read reviews to learn more about your business from past couples who have used your services, collecting more reviews helps your online reputation and helps other couples searching for vendors like you.

Easily share this contest with your clients on Facebook, Twitter, Pinterest, or add a note in your emails. Remember, each review counts as one entry – so spread the love by letting them know they could win some major moola!

If you have any additional questions regarding our latest reviews contest, please see our Official Rules.

» Infographic: 10 Creative Ways to Use Your Reviews

Reviews are a great way to showcase your business, all from the mouths of happy past clients! Beyond just collecting reviews, make sure you make your reviews easy to find, and consider adding them to all your marketing collateral including emails, websites, materials and more.

Our latest infographic highlights 10 creative ways to use your reviews to boost your business from WeddingWire Education Guru Alan Berg, who presented on the topic during a recent webinar for premium members.

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Ready to get started? Check out and manage your WeddingWire reviews, request reviews from past clients, and showcase your great reviews!

» Preparing for the 2016 WeddingWire Couples’ Choice Awards®

How your wedding business can prepare for the Couples' Choice AwardsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences working with their wedding professionals. Our annual awards program recognizes the top five percent of wedding professionals who demonstrate excellence in quality, service, responsiveness and professionalism.

Check out our tips below on how to collect more wedding reviews before the December 31st deadline and get one step closer to winning the 2016 Couples’ Choice Awards:

Send a “Thank You” note to recent clients

Because most communication these days is online, your email may get lost in the chaos of a client’s inbox. To get their attention, consider sending a “Thank You” note to some of your most recent clients! While this may take a little more time than sending an email, a handwritten note will stand out and be appreciated. It’s a personalized way to not only congratulate them on their wedding but also a great way to ask them to post a review for you. Just be sure to make it clear in your note that they can review you by going to your Storefront, and include the link whenever possible.

Remind your 2015 couples to leave a review

Take advantage of collecting feedback from all the events you worked so hard for all spring and summer! 1 in 5 couples will write a review when asked by their vendor, and that number increases to 1 in 3 if they are reminded at least once. The WeddingWire Review Collector makes requesting, following up, and getting reviews simple. You can upload your clients’ email addresses and use our pre-formatted templates or a craft personalized message to send your past clients a polite request to review your services. Additionally, you can share with your clients on Facebook or Twitter using our messaging!

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» 5 Things Couples Look for in Your Wedding Reviews

Understand what couples look for in your wedding reviewsBefore reaching out to a wedding professional, brides and grooms like to read wedding reviews to get a better understanding of your business. In fact, our data shows that 83% of searching couples like to hear what they should expect, not from the vendors themselves, but from past customers who’ve been in their position.

We’ve compiled the top five factors engaged couples look for in your wedding reviews to help you understand the frame of mind your potential clients have when evaluating your business:

Responsiveness

One of the biggest things couples look for in your past reviews is whether or not reviewers comment on your responsiveness. Since research shows that most couples expect to hear back from a vendor within 24 hours, your ability to respond quickly and effectively is a huge consideration during the planning process. On average, 10 wedding vendors are involved in a couple’s wedding, so they’re constantly communicating back and forth with multiple pros. They need a professional who won’t make them chase him or her down to get an answer to a question or sign a contract.

Consistency

When looking at all your past reviews, couples are most interested in pros that have consistently positive reviews. They’re looking to see if most of your clients had a similar experience, and reading the comments your clients have made to see what patterns may emerge. While consistency is key, it’s okay to have a few less-than-favorable reviews scattered throughout your review history. Survey data suggests that 72% of consumers find a variety of opinions to be valuable when reading through reviews. Couples understand that feedback is subjective and having a few imperfect reviews does not necessarily prevent a customer from contacting you!

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