» WeddingWire World DC 2018

The biggest ‘thank you’ goes out to everyone who joined us this year for WeddingWire World D.C.!

On July 30, we brought WeddingWire World back to DC The event was hosted at the gleaming Mead Center for American Theatre and was a fabulous success! Between the insightful educational sessions with passionate speakers and networking, we loved spending the day with all of you. As we look back on World D.C., we can’t help but share some of our favorite moments.


Twelve presentations

Thank you to our incredible presenters Tim Chi, Sonny Ganguly, Alan Berg, Kat Schmoyer, Mike Anderson, Kathryn Hamm, Lauren Goodson, Jeffra Trumpower, Kyle Mihalcoe and Meghan Ely. Their insightful presentations covered a range of topics, from SEO and marketing, to building your brand and utilizing this year’s wedding trends for your business.

1:1 meetings with Customer Success Managers and complimentary headshots
We were so happy to have our WeddingWire Customer Success Managers available to meet with attendees 1:1. The team provided personalized tips to help maximize listing value and boost Storefront performance. We also had a dedicated station for professional headshots!

NetWORKing

Bringing wedding professionals of all types together to share ideas and resources elevates not only their businesses, but the industry as a whole! From chatting over coffee to participating in networking activities at lunch – we loved seeing both new and old friends connect!

Cocktail reception
Tasty food was provided by Spilled Milk catering, and attendees showed off their best dance moves on the dance floor – moving and grooving to DJ Jason Jani. Networking on and off the dance floor was the best way to end the day!

Our team was so excited to bring WeddingWire World back to DC, where we began, and were elated by the amount active participation and love we received. We can always count on DC for an amazing time — so thank you to everyone who made the event such a success!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

A special thank you to our partners, the day wouldn’t have been the same without you!

Mead Center for American Theater
Bokeh Lane Photography
Movoly Wedding Films
I Do Event Decals
Enchanting Designs and Event Rental
SCE Event Group
Type E Design
Taylor Street Favors

» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at the Lumber Exchange Event Center for our WeddingWire Networking Night Minneapolis!

Wedding professionals had the opportunity to enjoy a stunning venue right in the center of Minneapolis! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips for being inclusive of all couples, presented by WeddingWire Education Expert, Kathryn Hamm!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:


» WeddingWire Networking Night Hartford

This week, local wedding professionals gathered at The Society Room of Hartford for our WeddingWire Networking Night Hartford!

Wedding professionals had the opportunity to enjoy a classic venue in downtown Hartford! Guests met with other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on working with millennial couples, presented by Associate Director of Customer Success, Megan Hayes!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» Summer in the City with WeddingWire: See the Recap!

Hundreds of NYC wedding professionals enjoyed a tropical oasis in Manhattan designed by BLB Events in partnership with WeddingWire at our Summer in the City event. Guests mingled and networked their way through the evening in the modern event space (PUBLIC Hotel) with a spacious terrace. We couldn’t get over the way that our bright, tropical event looked with the city’s skyline at sunset, and the warm up-lighting (Dash of Class Platinum Entertainment) made the inside just as scenic!

BLB Events placed a heavy emphasis on incorporating florals and potted plants (Bride & Blossom) into the design —. including gorgeous arrangements throughout the space and fresh florals tucked into a wooden geometric bar and large macrame curtain (Patina Rentals). Guests enjoyed the floral studded macrame curtain as a photobooth backdrop (sharingbox, Bride & Blossom), fit with a millennial pink velvet couch and banana leaf printed pillows. Check out the gallery (Use the code: yT*2u) After a snapshot in the photobooth, guests also were invited to get palm readings and mini-manicures. On the terrace, guests indulged in a fruity specialty cocktail “The Royale”, and boozy ice cream (Tipsy Scoop) —all while listening to custom mixes by Jason Jani & SCE Event Group.

A huge thank you to all of our partners for making this event not only possible, but a huge success:

Venue: PUBLIC Hotel
Planning: BLB Events 
Florist: Bride & Blossom
DJ: Jason Jani & SCE Event Group
Rentals: Patina Rentals
Lighting: Dash of Class Platinum Entertainment
Photo: Steven Rosen Photography
Photobooth: sharingbox
Ice Cream Cart: Tipsy Scoop
Palm Readings: Tarot Society
Manicures: ManiCare

Check out more of the details from our fun-in-the-sun event captured by Steven Rosen Photography.

» Networking Etiquette for Conference Season

Photo by Catherine Lea Photography

This article was written by Education Expert, Meghan Ely, OFD Consulting

We’re in the business of people. I know I’m preaching to the choir when I say this. Conference season is no different – from speaking to spectating to traveling and anything in between, we’re constantly sharing our expertise, chit-chatting with the flight attendant (maybe even calling down to the hotel desk to ask for another sleep mask?), and networking with all of the pros we get to reunite with from across the country.

Networking itself is an amazing way to maintain professional relationships and market yourself in the industry, especially when a rare in-person opportunity comes along in the midst of exchanging emails on top of emails. Putting in that face time is crucial! That being said, let’s dig into the etiquette of networking, namely during conference season.

Be mindful of investment

While this is an amazing time to introduce yourself in person rather than e-meet a fellow industry pro, remember that you’ll probably encounter a lot of jet-lagged faces and some potentially overwhelmed if they have upcoming topics or panels they’ll be speaking on. Don’t let this deter you by any means, just remember that they’re eager to meet people as well, so don’t monopolize anyone’s time.

Kylie Carlson of International Academy of Wedding and Event Planning says, “You definitely want to incorporate continuing education into your trip. But while you’re there, be mindful of the fact that people have paid to attend the conference and want to learn. Take note of their investment.”

Continuing professional relationships (the right way)

This goes for jumping back into professional relationships you might be currently cultivating as well. Kevin Dennis of WeddingIQ notes that if you’re looking to take it the extra mile by being referral-worthy, you’ll want to put in the legwork without being pushy. “Directly asking to be on the preferred vendor list will have the opposite desired outcome. You must give to receive, so boost fellow creative partners with whom you would love to work, and give out their names whenever you have the opportunity. The more you refer, the more referrals you will ultimately receive. That partnership will flourish faster than you think.”

Follow up!

Bill Tzizik, CEO of Classic Photographers, knows that following up (and following through) is the best thing you can do to set yourself up for success. “Everyone says that they’re going to follow up, but few do so in a timely manner. Have a system that works for you for collecting information on site – not just grabbing business cards.”

Do yourself this favor during the conference you’re attending – take note of those speaking on topics relative to your business and the goals you’re pursuing. This builds up for a wonderful segue into a conversation, especially if you’re growing a professional relationship and looking for a topic opening, especially for your follow-up.

Note that while they seem like great people to flock to during networking time in between sessions, the event organizers themselves are going to be the busiest people at the event. It’s better to say a quick hello to them (and any other panelists who may have tight schedules) and follow-up after. I promise they’ll be much happier you did and that phone call or email will be more memorable to them after a whirlwind conference.

The key to etiquette is to simply be respectful of time and money. Even speakers invest their own money into travel and accommodations, so you don’t want to crowd them in their downtime.

Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast.

» WeddingWire Networking Night Denver

This week, local wedding professionals gathered at The Maven Hotel for our WeddingWire Networking Night Denver!

Wedding professionals had the opportunity to enjoy a beautiful new venue right in the heart of Denver! Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how to maximize your SEO to attract more couples, presented by Associate Director of SEO, Mike Anderson!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, the latest issue of WedInsights, and photos from the lovely evening below. You can also see the entire album on our WeddingWire EDU Facebook page!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» WeddingWire Networking Night Detroit

This week, local wedding professionals gathered at The Holly Vault for our WeddingWire Networking Night Detroit!

Wedding professionals had the opportunity to enjoy a beautiful venue, transformed from a bank vault! Guests met with other local vendors across all service categories as well as  members of the WeddingWire team. Plus, they learned local-industry statistics and how couples budget and plan, presented by Director of Insights, Lauren Goodson!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation,  the latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

» How to Build Your Network and Collect More Content

Photo by Vanessa Joy Photography

This article was written by Vanessa Joy, Owner & Photographer of Vanessa Joy Photography.

I remember the first time I went to a wedding convention. It seemed like everyone knew everyone else; but the only person I knew was the bathroom attendant because my naturally introverted self would frequently hide there. I’m sure I’m not alone in being able to empathize with DJ Tanner from Full House, eating alone in the bathroom on her first day of high school. For the record, no, I didn’t eat in the bathroom – ew.

If you’re a budding industry professional, you may notice that a large part of the industry is who you know. Now, that’s not to say our livelihood is superficial in any way. It’s to draw attention to just how powerful networking is in our line of work. We’re a large industry, but a small community.

Networking may seem daunting, but building relationships within the wedding world is crucial not just to the success of your business, but to your enjoyment of it as well. After all, don’t you want to work with your friends every weekend? Here are 4 tips to up your networking game.

Read up on it

If you’re not a natural go-getter or social butterfly, it’s ok! Heck, I was homeschooled for 9 years of my life. Social graces were not on my side for most of my life. I had to learn them the good old-fashioned way: reading a book. Ok fine… listening to one on audible.

I do recommend Carnegie’s book, but another favorite of mine is Never Eat Alone. As an Italian, this is pretty much a rule for me anyway, but bringing it to business takes it to a whole new level. Read it and you’ll have breakfast, lunch and dinner dates at the next WeddingWire World no problem.

Use social

In what other century have you had direct access to someone’s personal line, without needing to get through their secretary? None. Thanks to social media, you have that power right at your fingertips.

Don’t underestimate what you can use social media for. I recently covered a HUGE part of this on a recent WeddingWire webinar Social Media: A Guide for Wedding Professionals. You should be using social media to connect with as many other wedding professionals as you can. Here’s an even bigger tip – connect with professionals before an upcoming conference by searching the conference’s hashtag. Bingo! You’ve made friends before you even stepped off the plane.

Stop reaching for the stars

Now I know your mom told you otherwise, but I’m here to bring you down to earth. As fabulous as it would be to take my advice from the previous tip and contact David Tutera and Silvia Weinstock and become besties immediately, it’s probably not going to happen. Why? Not only is everyone already barking up that tree, but they’ve been in the business for a while and already have their circle of tight friends.

Instead, make your own referral network. Befriend the next Marcy Blum or Fred Marcus (sorry to keep using NYC Wedding Vendors… it’s just where I’m from) by reaching out to people on your level of experience and clientele. Build each other up to be the next big thing.

Find photographers

It’s always funny to me when I hear that other wedding professionals have a hard time getting photos from photographers. You might not know this, but wedding planners, caterers, florists, bands, dj’s and venues are like the holy grail to us wedding photographers. To me, you’re the key to clients, and usually luxury clients that’ll spend more money on photography.

However, I know that it can be hard to get photos, so inside this last tip, I’ve got a few more for you that’ll help you get more photos of your work that you can use on social media to show off your services and connect with other vendors.

Offer Something, Anything

Now, I do not charge most vendors to use my photos on social media from weddings that I’ve worked. A lot of photographers feel the same way and are happy for the cross-promotion. However, contacting a photographer and expecting them to give you photos for free isn’t going to fly. It’s only polite to offer something in return, even if it’s not monetary.

Help Submit Weddings

You wouldn’t believe how much work is involved for a photographer after a wedding. Usually it’s where your wedding headaches end, and ours begin. Often when we’re being asked for photos, it’s another thing on our long to-do list.

However, if we give you photos, you can help us by submitting the wedding photos to popular magazines and blogs. If you have connections to some – even better! Obviously, make sure this is ok with the photographer first. But typically we’d be thrilled to have this taken off our plate and it’s a win-win when the photos get published.

Offer Future Collaboration

Us photographers need (and should want) to build relationships too. When you’re asking for photos, find ways to work with us again. Maybe you’re a makeup artist and you can offer to do hair and makeup for the photographer’s next headshot (we all need updated ones!). Or perhaps you’re an officiant that can provide some ceremony text that’ll make for a great blog post on the photographer’s blog. You could even suggest doing a styled shoot and get a whole group of vendors involved. The possibilities are endless, but if you start your intentions with serving other people, it’s amazing how much more you’ll get in return than you originally hoped for.

Use the Photos

Once you’ve snagged some photos and hopefully started a wonderful new work friendship, don’t hesitate to use the photos for LOTS of things! The more times you use them, the more the photographer will benefit from the cross-promotion. Make videos (super amazing for social posts) like these marketing and communication videos I’ve made right here. Use the photos alone in tons of social media posts like the ones I suggest here.

The Wedding Industry may ebb and flow but it’s always built on relationships. Spend time cultivating new ones and nurturing the ones you have and you’ll never be without work.

Vanessa Joy has been an influential photographer in the wedding community for a decade. Starting her photographic journey in 1998, she has since earned 5 college degrees, and has spoken at almost every major convention and platform in the industry such as CreativeLIVE, Wedding MBA, WPPI, ShutterFest, Imaging USA, WeddingWire World, and Mobile Beat. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her generous, informative and open-book style of teaching. Check out more of her resources at www.BreatheYourPassion.com

» WeddingWire World Florida 2018

The biggest ‘thank you’ goes out to everyone who joined us this year for WeddingWire World Florida!

On April 17, we brought WeddingWire World back to Florida! The event was hosted at the lovely Miramar Cultural Center, and what a success it was. From networking to educational workshops with passionate speakers, we loved spending the day with all of you. As we look back on World Florida, we can’t help but want to share our some of our favorite moments.

Nine brilliant presentations

Thank you to our incredible presenters Sonny Ganguly, Alan Berg, Jacqueline Nwobu, Meghan Ely, Kathryn Hamm, Michelle Loretta, Kyle Mihalcoe, Jeffra Trumpower and Athena Meyers. Their insightful presentations covered a range of topics, from SEO and marketing, to Gen Z and the latest industry insights.

1:1 Meetings with Customer Success Managers

We were so happy to have our WeddingWire Customer Success Managers available to meet with attendees 1:1. The team enjoyed providing personalized tips to help maximize listing value and boost storefront performance.

NetWORKing

Having a network of local wedding professionals to support you is so important. We loved seeing old friends reconnect and watching new relationships form. From a meet-and-greet over coffee to our sitdown networking lunch, we are happy that our attendees had time to meet and network— that is what World is all about!

Sunset cocktail reception

Sipping, snacking and networking was the perfect way to round out the day. Attendees enjoyed music from DJ Dro Entertainment, tasty local bites and many selfies in front of the “We Heart Weddings” wall. We loved getting down on the dance floor and snapping selfies with our attendees!

Our team was so excited to bring WeddingWire World back to Florida and we couldn’t have even imagined the amount of love we received. Florida, thank you for such a warm welcome!

Enjoy the Facebook album of some of our favorite moments, and be sure to check out #WeDoWorld on Instagram and Twitter for some other moments you may have missed!

A special thank you to our partners, the day wouldn’t have been the same without you!

5801 Wedding Cinema

Amanda Smith Photography

Cafe Ala Carte

Dj Dro Entertainment

EVoga Events

Over The Top Rental Linens

Plantation Florist-Floral Promotions, Inc

Type E Design

» 5 Easy Ways to Get More Referrals

Photo by Rania Marie Photography

Throughout wedding season, you will be working with plenty of new clients and wedding professionals, many of whom will be happy to pass your name around to future engaged couples if you make a great, lasting impression.

Word of mouth recommendations and referrals, especially from other industry professionals, are great ways to gain powerful business exposure and build trust with potential clients, yet many wedding professionals are hesitant to ask for them. If you want to start seeing more referrals (and we are positive that you do!) follow some of these tips:

Set expectations early

Early in the client process, you should let your clients know that feedback, reviews and referrals are very important to you. Explain how they help you better your business and gain new clients. It also is important to indicate that you appreciate and value all feedback, and that you will be following up to ask for it after their event. Having this conversation early in the planning process and throughout will reinforce how important it is to your business. Happy couples are most likely to help you out after you make their dream day come true, so make sure that you are not only having this conversation, but doing your best work, too!

Ask for feedback

Requesting reviews as part of your standard post-event follow up routine is so important. If you are not sure you want the client to submit a review, still follow up and ask for feedback and if they would recommend you to another engaged couple. They will appreciate that you care to check in on how you did, and all feedback can be valuable as you build your business.

Consider an incentive

If you really want to encourage past clients to refer your business, consider offering an incentive. Offer a fun freebie, or a discount on a post-wedding service that you can provide (such as infant photo shoots, or a discount on a flower arrangement or cake). Offering deals on post-wedding services is a great way to keep past clients in your circle. The more contact you have with past clients, the faster you will come top of mind when a friend asks for a recommendation.

Say thank you

Always say thank you for reviews and referrals! Let the referrer know that you appreciate their feedback, and be sure to acknowledge their support of your business. They took the time to write you a recommendation or share your information with a contact, so it is important you show the same respect and address their referral to maintain the positive relationship. Consider sending a personal note or small thank you gift, it’s a small gesture that will be much appreciated and could lead to many more referrals in the future!

Network

As you know, networking in the wedding industry is crucial. Many professionals are asked by couples who they would recommend in the local area for a wide variety of service categories, making it an easy way to book more business. Join local organizations, national associations in your service category, attend local networking events and always take the time to introduce yourself to other vendors working the events you book. Creating a strong circle of fellow wedding professionals is mutually beneficial to everybody involved: you get the opportunity to recommend your top contacts and those contacts will do the same for you.  

Capturing qualified leads through referrals will boost your business and make busy season work for you all year long. Maybe your busy season will extend far beyond October! Be sure to be open with your clients about referrals and never be afraid to seek them out. Also rely on your network and always be thankful to secure referrals. Best of luck!

» WeddingWire Networking Night Atlanta

This week, local wedding professionals gathered at Upstairs Atlanta for our WeddingWire Networking Night Atlanta!

Wedding professionals had the opportunity to enjoy a beautifully rustic event space in West Midtown! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and tips on how to handle tough pricing questions, presented by WeddingWire’s Education Expert, Alan Berg!

Thank you to all the wonderful wedding professionals who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Thanks to all that attended!


» How to Make the Most out of Conferences (and Better Your “Today” List)

This article was written by WeddingWire Education Guru Alan Berg, CSP.

I love going to conferences. There are so many opportunities for learning, not just in the sessions, but also in the hallways and at the social events. Ideas come at you from all directions, it’s often like drinking from a firehose. If you’re like me, you come away with more ideas than you can possibly use. That’s good. You just need to learn to prioritize (more on that later). The problem I see, all too often, is when we come away from a conference, with more ideas than we can use, we end up not using any of them. Those pages and pages of notes, whether on paper or digital, end up on a shelf, never to see the light of day again. So, how do you change your conference habits (and general to-do list management) from overwhelming “shelf-help” that gets lost in the mix to truly productive “self-help”?

Why do we do it?

I’m not a psychologist, but I’m sure there’s a really good reason why we don’t take action on those pages of notes and new ideas. All I know is that I’m just as guilty of it as you are. Or, at least I used to be. I take less notes than I used to, partly because I know that the more I take, the less I’m likely to look at them. It’s more intimidating to see that I have 20 pages of notes, than 3. So, I’m more selective and try to focus my notes to my needs.

Putting it into perspective

Another reason I think we don’t take action is because we get distracted. Buzzwords are flying around, shiny products are on display and other attendees are regaling us with their stories of success. The challenge there is separating the fiction from the non-fiction. Let’s just say that some people tend to exaggerate, or selectively leave out the challenges they’re facing. It’s not unlike how on social media we tend to only see the great successes, without the struggles or investments, in money and time, that led to that success. You can’t reap the rewards unless you’re willing to make the investment (or sacrifice).

How do you measure success?

The next challenge in evaluating opportunities and new ideas is that each of us defines our success in our own way. Our needs are different. Our expenses are different. Our goals are different. Just because someone else is seeing their version of success with a new idea, doesn’t mean that will work for you. Use your own compass and plot your own course. Don’t use someone else’s map to find your path.

But, we can’t do them all!

Exactly! You can’t do them all, no one can. That’s why you need to learn to prioritize your ideas and limited time. I learned to do this over 10 years ago, at my first National Speakers Association conference. We had three very full days of meetings. On the last day, at the last session, the association national president addressed the group. He told us to make a list of all of the ideas we had heard. Then, told us we should prioritize the list, in the order of how they would most benefit our businesses. And then, and here’s the hard part, to keep the top 3 things and then physically get rid of the rest of the list. You can’t focus on 20 or 30 things. You’ll just end up diluting your time between too many things, getting nothing done. When you focus your time on only 3 things, you’ll get way more accomplished. After you complete those items, make a new list. If some of the things from your original list are still important, they’ll show up again. I can tell you, from personal experience, that they rarely do. Once you have finished the things on your list, your business, and you personally, are in a different place. Things that were important before, just aren’t important now.

“To-Do List” vs. “Today List”

I’ve been living my life that way since that conference. It was hard, at first, to erase my dry-erase board, with its myriad of ideas and projects. Sure, I took a picture of it, before erasing it, but I haven’t looked at that photo… ever. And yet, I’ve accomplished more than I ever had. The things on my short list are not my daily tasks. Replying to email, marketing and writing content are a different list. I like to refer to them as my “Today List”. The big picture items are my “To-Do List”. Writing a new book is usually on my to-do list. When I finish one, I start writing the next one. Learning a new language made it onto my new list. Then presenting in that language. Next, for me, is doing the audio version of one of my books, in Spanish. A lofty goal? Sure. But what good are goals you can easily hit? Actually, my uncle once told me never to use the word “goals, ” because it’s self-limiting. Think bigger, and you can achieve more. Don’t try to just reach a goal, try to do the best you can, every day.

So, what does your shelf look like?

Have you filed away years-worth of conference or webinar ideas, without ever acting on them? How many notebooks, filled with notes, are on your shelf, or filed away? How many things are on your big-picture, to-do list? Do you really need them all? Or, can you keep the first 2 or 3, and focus all of your energy on those? It takes a little faith and a little courage to shorten your list. If you’re like me, you’ll find it liberating, like a huge weight has been lifted. And then, when you start to get more done, you’ll be encouraged to keep making short lists. Here’s to helping yourself (and not your shelf)!

WeddingWire Education Guru Alan Berg, CSP has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.