» Who’s in Your Network?

Photo by Austin Stuart Photography

This article was written by WeddingWire Education Guru Alan Berg, CSP.

I just got back from presenting at a local wedding association meeting. This association opened the workshop to non-members, as a gesture to help educate the industry (and I’m sure it wouldn’t hurt to try to drum up a few new members). As is the case at all meetings like this, many of the people who attended already knew each other. Many already get together, outside the meetings, either socially, or to network.

Is that a clique, or a network?

There’s a fine line between a clique and a network, but it’s often hard to see the difference from the outside. For me, the difference is whether the group is open to new members. When I say group, I don’t necessarily mean a formal association. At workshops and conferences, wedding and event professionals tend to cluster in groups. I’m sure a psychologist would tell us that this is natural, human behavior. Are those groups cliques? They can often feel impenetrable, because the body language of the group feels exclusive, as opposed to inclusive. Outsiders often don’t try to join the group, assuming, in advance, that they’re not welcome. Sometimes that’s the case, sometimes it’s not.

Who’s in your five?

Do you remember the cell phone ads, “Who’s in your five?” In this case, your ‘five’ is your inner-circle (which can certainly be more than five people). Who are the industry connections with whom you socialize? It’s been said that we do business with people we know, like and trust (credit to Bob Burg, no relation). When a couple asks for a referral to another service, or when you’re booked and want to refer a colleague, why do you refer those particular businesses? Is it just because they’re the best at what they do? Or, is it because they’re good at what they do, and you saw them recently, either at a wedding, or at a networking event, or over coffee on a Tuesday?

How can you expand your network?

First, remember that you weren’t always on the inside. Too often I see wedding professionals complaining about the new company in their market, whether they’re a lower-price, or a direct competitor. Weren’t we all the new guy (or gal) at one time? Weren’t our prices lower than many, if not most competitors, when we were new to the business? For many of us, the answer to those questions is yes. Rather than shun these newbies, why not welcome them into the fold? Wouldn’t it have been nice if you were welcomed that way when you were new? Or, maybe you were.

A rising tide raises all ships

Welcoming the new businesses, and helping them do things the right way, helps everyone. We all know that it only takes one person in your market and category, who has bad customer service, or who takes advantage of a customer, to make us all look bad. I would rather compete with someone who’s doing things well, is honest and well-respected. It makes me keep myself sharp, and keep my game up.

You can teach an old dog…

Another reason to widen your network with newcomers, is that they often have new ideas that can help you. Those of us who’ve been at our craft for a while can sometimes get set in our ways. Have you ever been caught off-guard by a newcomer who’s taking market share with their new approach? Baby-boomers and Gen Xers can learn from millennials and vice versa. You may like your way, but it’s not the only way. Regardless of age, none of us can learn anything new, if we’re not open to the possibilities. So, the next time you find yourself in a group, and you see someone you don’t know, try introducing yourself and inviting them in. You may make a great business connection, or even a new friend. Who’s in your five?

alan bergWeddingWire Education Guru Alan Berg, CSP has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

» WeddingWire Networking Night Dallas

This week, local wedding professionals gathered at Tower Club for WeddingWire Networking Night Dallas!

Wedding professionals had the opportunity to enjoy an elegant event space complete with floor to ceiling windows overlooking the Dallas skyline while networking over light fare including roasted lechon, elotes and adult root beer floats! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Heather of Donnie Brown Weddings and Events!

 

» WeddingWire Networking Night Austin

This week, local wedding professionals gathered at Peached Social House for WeddingWire Networking Night Austin!

At the Networking Night, wedding professionals had the opportunity to enjoy a stylish event space while networking over light fare from Peached Tortilla’s food truck right outside! Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Katey McBurney!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Hacienda del Lago Wedding and Event Center!



» WeddingWire Networking Night Minneapolis

This week, local wedding professionals gathered at The Van Dusen Mansion & Event Center for WeddingWire Networking Night Minneapolis!

 At the Networking Night, wedding professionals had the opportunity to enjoy a historic event space while networking over light fare in the venue’s Mansion, Ballroom & Carriage House. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the evening, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Kaytee of Ahava Creative Co.!

» WeddingWire Networking Night Baltimore

This week, local wedding professionals gathered at The Grand Baltimore for WeddingWire Networking Night Baltimore!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and insights on working with millennial couples in the wedding industry, presented by WeddingWire’s Regional Manager of Customer Success, Megan Hayes!

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Alison of Alison Harper & Company, LLC!


» Wedding Community Comes Together for Wedding MBA 2017

Photo by What Em Sees Photography

It has been difficult to find the words for the tragic events that took place in Las Vegas last week, but it was humbling to witness the outpouring of love and acts of kindness throughout the Las Vegas community and beyond. We are grateful for the wedding community of professionals who came together to turn a time of tragedy into a week of uplifting unity and support. Despite the unfortunate events, the community of wedding professionals at Wedding MBA came together to connect, learn and celebrate unity.

The week was filled with educational presentations, networking, and plenty of selfies (with confetti!) at the WeddingWire booth. WeddingWire Education Experts and WeddingWire CMO Sonny Ganguly held nine educational sessions covering a wide variety of topics from tech trends to social media to closing sales and more.

Photos by What Em Sees Photography

The WeddingWire booth was enjoyed by all, featuring a large LED screen displaying real-time Instagram posts from conference goers using #WeDoWMBA. Selfie and boomerang booths were set up in front of fun backdrops with bubbles and confetti galore. The hoodie and t-shirt giveaways were a hit, in addition to one-on-one meetings with Customer Success Managers, a coffee bar, a beauty bar, and so much more!

Photo by Jake Klein Photography

In the spirit of unity, WeddingWire partnered with The Knot to turn our scheduled parties into one joint fundraiser in support of the Las Vegas victims and community. The fundraiser was held on Tuesday, October 3rd at Jewel Nightclub at the ARIA Resort and Casino. WeddingWire and The Knot each donated $5 per attendee totaling $16,000 given to the Las Vegas Victims’ fund on top of the suggested $10 donation for attendees.

A very special thank you to our amazing partners: Jason Jani of SCE Event Group and DJ Brian B for DJing our party, DJ Jer Events & Lighting Design for lighting up our booth and making it pop, Montell Jordan for the throwback entertainment, Ella Gagiano Studios for the in-booth headshots, Bobbie Pin Beauty for the pre-fundraiser makeovers, and The Photo Booth Group or the selfie/boomerang stations at our booth and party.

To see more photos check out the full album here. For more event takeaways and to stay up-to-date on all the latest WeddingWire happenings for wedding professionals, be sure to follow WeddingWireEDU on Instagram.

To help the victims of the Vegas tragedy, you can donate to the Las Vegas Victims’ Fund at http://wed.li/helpvegas.

» How to Get On Preferred Vendor Lists (and Stay on Them)

Photo by: Studio 616 Photography

This article was written by Kevin Dennis, editor of WeddingIQ.

The illustrious preferred vendor list is something that, as business owners, we all strive to be on. The exclusivity and third party validation is very appealing, not to mention the leg up it can give you against competition and the increased exposure to couples. So the question is, how do you get on it and stay on it?

I’m sharing some of my best practices for getting on preferred vendor lists and staying on them. With engagement season right around the corner, there’s no better time to start putting these tips into action for your business.

Never Ask Immediately

Asking a fellow vendor or venue if you can get on their preferred list right out of the gate is probably the biggest mistake you can make. Would you want someone you just met five minutes ago asking you for a favor? No, probably not. Once you have gotten to know them more on a professional (or even personal) level, bring the subject up in a more general way. For example, ask them how they choose who to put on the list, or how often they refresh the list. That way you are getting the intel you want without directly asking them to consider you.  

Get to Know the Other Vendors

Sit down and take a look at the list(s) you want to be a part of, and take note of the other vendors on it that you may already know or would like to get to know. The local events community is a small one, and your relationships with people can make all the difference. If you’re close to someone that is well connected, and they respect your reputation, they may recommend you the next time a vacancy on a preferred list comes up. This strategy has worked for me for years, and it’s another reason why networking is so important for wedding businesses.

Don’t Take It for Granted

If and when you are added to the preferred list, don’t get too comfortable. Several places will update theirs at least once a year, and if they barely remember who you are or have been in close contact with someone else, you can easily be replaced. Small gestures can be a fun and creative way to keep your business at the top of their minds. For example, we celebrate obscure national holidays (think National Miniature Golf Day) and send funny notes and trinkets to our vendor friends that will put a smile on their face.

Don’t let the idea of trying to get on a preferred vendor list scare you. With the right approach businesses will be adding you in no time.  

Kevin Dennis is the editor of WeddingIQ and owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

» WeddingWire Networking Night Seattle

This week, local wedding professionals gathered at Lake Union Cafe & Custom Bakery for WeddingWire Networking Night Seattle!

At the Networking Night, wedding professionals had the opportunity to enjoy an art deco event space while networking over light fare. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and social, mobile & tech trends for your business, presented by WeddingWire’s Chief Marketing Officer, Sonny Ganguly.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the lovely evening below. For additional photos from the night, check out our gallery!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Tom of Tom Ellis Photography!

» How to Choose the Right Industry Association

If you are looking to take your business to a new level, whether you’re new or have years of experience, joining an industry association could be just the game-changer you’ve be looking for. Association memberships grant access to power networking, collaborative relationships and leadership opportunities, all of the tools that can put a great business on the fast track to even bigger things!

Why Join?

Professional associations have a lot to offer. Many local chapters offer regular get-togethers where you can meet like-minded individuals, share ideas, swap stories and exchange thoughts. Some organizations pair these meetings with educational opportunities, prestigious speakers and exposure to new concepts to provide additional support for member businesses.

Some organizations also have national chapters, broadening the available networking opportunities substantially. There are often annual conferences for members and even the ability to attend meetings of other chapters.

Which Association is Best for You?

The events industry has several major associations, all of which support our professionals, and each with a different set of strengths and benefits. Some of the major organizations include:

WIPA

The Wedding International Professionals Association (WIPA) was formed to provide an opportunity for networking and continued education. There are nine chapters around the country and the option of joining “at-large.” The organization offers meetings, mentoring programs, up-to-date information and news for a tight-knit community of professionals.

ILEA

The International Live Events Association (ILEA) is an international association with 51
chapters worldwide. Membership is offered to creative event professionals and offers access to invaluable resources, a career center, exclusive events and the ability to compete for coveted awards.

NACE

The National Association for Catering and Events (NACE) has 40 chapters across the nation and hosts numerous events throughout the year to increase education in the industry and give members a platform to showcase their work to peers. Local chapters offer leadership opportunities as well as regular networking gatherings. The annual NACE Experience conference is one of the industry’s most heralded events and considered a can’t-miss by many.

MPI

Meeting Professionals International (MPI), the largest meeting and event industry association in the world, focuses on high-level education and business practices. The organization’s 90 chapters are located across North America, South America, Europe, and Asia. Members can access a network of peers and many educational opportunities.

You’ll also want to be mindful of locally grown organizations- and remember, you can always take matters into your own hands and create your own opportunities. I founded Tri-Valley Wedding Professionals years ago to fill a need in our community and we’re now hundreds of members strong.

No matter which industry association you choose, an investment will be necessary to become a member. This investment is only worth it if you plan to actively participate by attending meetings, offering your services and seeking leadership roles. There is next to no benefit if you simply pay your dues and never show up. Associations are communities that rely on every member to help make them great.

In addition to those listed above, the events industry has many niche associations, like ADJA for DJs or WPJA for photographers, that offer numerous benefits to members. We recommend doing a bit of research on the associations related to your niche, choosing at least one that appeals to you and fits your business goals, and joining today!

 

Kevin Dennis is the owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and a past national president for WIPA.

 

» WeddingWire World DC 2017: Recap

Thank you to all of the wedding professionals who joined us for World DC 2017!

Our team was thrilled to host WeddingWire World DC at the Washington Hilton on August 14-15. From engaging educational sessions, to interactive Success Workshops, to the networking reception (and everything in between!), we are still buzzing as we reflect on two amazing days.

Thank you to all of our attendees for the posts, comments, and memories shared! Be sure to catch up on all the action by checking out #WWWorld on Instagram and Twitter. We’ve also picked some of our favorite photos and compiled them in a full album on our Facebook page!

World DC 2017 highlights:

  • Educational sessions on dozens of topics including trends, SEO, hiring, networking, video marketing, personal brand, and so much more!
  • The opportunity for attendees to meet with our Customer Success team members one-on-one during the conference for WeddingWire account advice, tutorials, and more.
  • Main stage and breakout sessions from our WeddingWire Education Experts and Contributors Alan Berg, Meghan Ely, Kathryn Hamm and Bethel Nathan.
  • One of our all-time favorite keynote speakers, celebrity Fashion Director Monte Durham, of Bridals by Lori and TLC’s Say Yes to the Dress: Atlanta, joined us on the main stage and shared his insights into this year’s trends in wedding fashion and styles.
  • Engaging panel discussion on understanding the diverse needs of today’s couples and how to avoid a cookie cutter approach to weddings.
  • Four interactive Success Workshops with in-depth coaching on managing reviews, storefront improvements, new ways to get noticed, and lead replies.
  • The WeddingWire Lounge, including complimentary professional headshots taken on-site by Tania Hossain Photography, a meet and greet speaker table, and interactive booths by GayWeddings, LiveBooks, and WeddingWire 3D venue tours.
  • Special prizes and giveaways throughout both days – two GoPros given out for the best Instagram posts, a new smartphone, and more.
  • A lively Networking Reception, including delicious flatbreads, a fabulous cheese and appetizer spread, open bar, new connections, and a packed dance floor!

Finally, we’d like to extend one more big thank you to all the partners who made World DC 2017 possible:

Bridal Artistry
Elegant Gatherings
Fat Head
In Motion Video
Jason Jani and SCE Event Group
KIND Bars
Life of the Party Entertainment
Party Portraits Photo Booth
Tania Hossain Photography
Rob Ferre, Life of the Party

Thank you again to all the wedding professionals who traveled from far and wide to join us this year.

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» WeddingWire Networking Night NYC

This week, local wedding professionals gathered at Tribeca Rooftop for WeddingWire Networking Night NYC!

At the Networking Night, wedding professionals had the opportunity to enjoy a beautiful NYC skyline view, network with other local vendors across all service categories, and meet members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

  • The beautiful event space, delicious appetizers and beverages provided by Tribeca Rooftop
  • Gorgeous photos from the evening captured by Silverfox Photography & Entertainment
  • Fun & upbeat DJ services provided by Hank Lane Music
  • Stunning floral arrangements by Floral Sentiments
  • Our WeddingWire logo sprinkled throughout the event space via decals on the doors and elevators provided by “I DO” Wedding Decals
  • AV services provided by AV Workshop

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Sharryann from A Little Bit Fancy!