By now your wedding business should be aware that mobile marketing is on the rise. While you know it’s something your business should be doing, it’s another thing entirely to start up a mobile marketing campaign or program! You can mobilize your website, Storefront and emails, but those are not your only options for reaching engaged couples on their mobile devices.
If you’re interested in sending immediate information on a more personalized basis, here’s a brief introduction to mobile opt-in marketing!
What it is
Traditional marketing tactics do not require your target audience to opt-in because most traditional marketing tactics are 1-to-many – meaning that one business is communicating with many people with one message. Traditional marketing tactics include print advertising, direct mail or radio and television ads. With the social media revolution, social networks opened up two-way communication with their audience. Now users can “like” your business’ page on Facebook and interact directly with your business. This change caused other changes in marketing strategies to shift from sending a mass message to crafting more relevant and timely messages based on behavior.
Opt-in marketing means that users have given your business permission to send them information on a 1-to-1 basis. The best and most popular use of opt-in marketing is email marketing – if you don’t have explicit permission to email a given person (whether they opt-in through your website or establish a business connection with you) you’re likely to be marked as spam and suffer other penalties.
Mobile opt-in marketing is very similar to email marketing, except that instead of giving you permission to send them emails, users are giving you permission to send them voice, text or other mobile messages to their smartphones or cell phones. Mobile opt-ins go beyond being able to interact with your business via smartphone; the user is giving you permission to push messages directly to their phone number.
How to do it
If you’ve ever opted-into an email newsletter list for a publication or individual business, you’ve seen how easy it can be! You’ll need to create a form to collect the phone numbers as well as some simple legal language to lay out your terms and conditions. These terms will explain in detail what you are and are not allowed to do with the user’s phone number. CTIA – The Wireless Association and Mobile Marketing Association have some great best practices for messaging consumers in the U.S.
Wedding and event professionals are often out of the “office” a lot, which means you’re depending on mobile devices to keep you up to date with everything. It can be frustrating enough to get work done while you’re on-the-go, so it’s important to use the right apps to keep everything straight! Here are seven of the top productivity apps for wedding professionals from our Pinterest board, Apps to Make Your Life Easy!
Have trouble keeping up with your to-do list? More than just a to-do app, Carrot rewards you for completing items on your list! Each time you complete an item, Carrot awards you points which unlock other features. These upgrades to the app make it easy (and addictive) to keep checking off the tasks on your list. We promise you’ll want to keep adding tasks so you can cross them off!
If you’re wondering where all your time goes, look no further than Chronos. Without having to manually enter your time and tasks, Chronos automatically categorizes your time to help you analyze what you do each day. You can also track progress towards personal goals to make sure you stay on track.
The DocuSign app provides a simple and secure way to electronically collect signatures. This app eliminates the hassles, costs, and lack of security in printing, faxing, scanning, and mailing documents! If you don’t have access to WeddingWire Client Sites, it’s the next best thing to being able to quickly and easily get the documents you need from your clients.
Have trouble managing your email? The Mailbox app is for you! Mailbox combines your accounts to one place where you have the option to snooze certain email conversations so you can focus on more important items in your inbox. Plus, the app learns from your actions to help keep your accounts under control – the way you would organize it yourself!
With all the components of digital marketing to keep track of, mobile marketing may not be a high priority. Much of the research and articles written about mobile marketing suggest that your business create a fully responsive website, send SMS messages or create a mobile app.
OK, so your wedding business probably won’t be creating its own mobile app, but that doesn’t mean you can’t optimize your marketing efforts for mobile devices! Mobile marketing for wedding professionals is a whole different ball game, and with your limited time to dedicate to mobile marketing strategy you might feel overwhelmed. Don’t worry! There are a number of small things you can do that will have a big impact on your business’ ability to reach couples wherever they’re spending their time.
Below are the areas you should focus on mobilizing for your business so every couple who interacts with your business in some way gets the best experience, no matter the device!
Mobile website: Before you protest that you don’t have enough time to create a mobile website, read further! You don’t have to have a separate mobile website for your business; the key here is to ensure that your existing website functions well on a mobile device. Use your phone to check out your website on your smartphone. Is the text too small to read easily? Do you have trouble clicking on individual links? Do you have to zoom in and out with your fingers to navigate through the site? If the answer to any of these questions is yes, you have some optimizing to do! WeddingWire offers our Mobile Website Creator to premium Pros, which simply requires you to paste a quick bit of code to your website and voila! You’re done and have a mobile-friendly site. Some website providers, like WordPress, also provide similar plugins that may be worth checking out.
Mobile-friendly email: Email marketing can be a very useful tool for many Wedding Pros, but unfortunately many of the beautiful emails you design don’t look so beautiful on mobile. Luckily for you, most email marketing platforms now offer desktop and mobile versions of their own templates, or they offer responsive designs that work on all devices. Unluckily for you, there are still a number of considerations you should still be aware of even if you have separate versions of your emails. You should be prepared to examine your versions and make adjustments where necessary. Remember that big buttons are easier to click than smaller text links, and keep your content as short as you can in your mobile versions. It’s difficult to read a lot of text on a mobile device without breaking it up with other design elements, so bear that in mind as you make adjustments and always review your emails on both desktop and mobile before sending. Continue reading
Spend time walking around a public place and you’ll see the majority of people using mobile devices in one way or another. Whether texting, surfing the web or playing a game, people are on their smartphones and tablets at an ever-increasing rate. As a wedding and events professional, you may find it hard to understand how you can take advantage of this trend – but you can (and should).
While the core of your business is the same – you’re still selling the same product or service – mobile customers expect a different experience when searching for their perfect Pros. Your business’ information needs to be easily found, read and digested so those searching during a free moment can learn all they can quickly and efficiently!
Don’t just take our word for it – below are three advantages of having a mobile presence for your wedding business:
Conduct business anywhere, at any time
When potential customers can interact with your business on mobile, it makes it easier for them to keep your business in their consideration set. If a potential customer cannot find or access your business’ key information from her phone, she might cross your business off her list and keep moving forward with a competitor. WeddingWire’s mobile site allows potential customers to find your Storefront and inquire about your business on-the-go, meaning that you’re never out of touch. Our Mobile Website Creator also makes it easy for your business to optimize your website for mobile in a few easy steps, without having to consult a website developer.
Improve customer service quality and responsiveness
Since the beginning, WeddingWire has been a mobile-thinking company with the goal of infusing technology into the wedding industry. We’re committed to keeping up with emerging mobile trends that help connect our Wedding Pros with local engaged couples. As part of that commitment, we’ve created new tools like the Mobile Website Creator, optimized our website and released a family of mobile apps to make it even easier for your business to be exposed to more couples so you can book more weddings.
To get a full picture of where we’ve been and where we’re going, check out our infographic on the WeddingWire mobile revolution!
It’s the calm before the storm for many wedding and event professionals; engagement season is over, and the big rush for many couples to book their Wedding Pros has died down a bit. With about 33% of weddings happening in the spring, you’re about to get really busy really soon!
Take advantage of this lull in your schedule to get in the spirit of March fourth – the only day of the year which is also a command. Use today as motivation to get organized for the busy season by checking some items off your business’ list. What’s one important step? Mobile!
Mobile marketing should be part of your overall marketing strategy, but depending on your business, your goals may be different. Since your mobile strategy depends on your mobile goals, be sure to decide what you want before you begin.
March forth to meet these mobile goals for small businesses:
Meeting Customer Expectations
If you want to meet the barest of customer expectations you need to be able to be found and used on mobile. Today’s couples are always on their phones, and many people may do some wedding planning research when they have a few spare moments. They’ll be able to find you easily with WeddingWire’s new WedTeam app, but if they want more information they’ll continue on to your website. Make sure you have a mobile website so they can easily scroll through it on their smartphones, and make it easy for them to contact you with big buttons and concise copy. Our Mobile Website Creator will help your business get started and lets you have control over your mobile site’s design elements.
For more mobile website tips, check out this post!
It seems like every business blog is touting the importance of the mobile experience these days – and for good reason! The number of smart phones in use worldwide has exceeded 1 billion, and it’s only continuing to climb. In fact, although only 1% of small businesses have optimized their website for mobile viewing, 50% of all local searches are performed on mobile devices! With engaged couples using mobile devices and tablets more and more often, it has become very important to create a mobile website for your business.
A mobile version of your business website allows potential clients to contact you easily while on the go, directly from their mobile devices and tablets. Your WeddingWire Storefront is already optimized for mobile viewing, so that’s one less thing to worry about!
If you don’t yet have a mobile version of your website, follow our tips that will take you from creating your mobile website to integrating mobile into your overall marketing strategy!
Create a mobile-friendly version of your website
The WeddingWire Mobile Website Creator allows Premium Pros to optimize your business website on mobile and tablet devices within seconds using information from your WeddingWire account! You’ll always have up-to-date information synched, and you can easily customize the look of your mobile site to match your business’ branding. Other solutions include Mobify or the Obox Mobile plugin if your website is a WordPress site. Creating a mobile website should not be expensive or take up too much of your time, so there’s no excuse not to go mobile!
Keep it short and simple
All mobile content should be two things: short and simple! Don’t overwhelm your mobile visitors with too much copy so that they have to scroll endlessly to read all you have to say. Images should be used, but make sure they’re sized appropriately and use them sparingly to break up content. Keep everything concise and to the point. If there’s too much content on your mobile site’s pages, it might cause them to load slowly! Keep the site simple by making links and buttons large enough to be easily pressed.
As technology constantly evolves, it can be difficult to stay on top of the latest tech trends that could impact your business. It’s important to not be afraid of what’s to come as technology continues to grow at a rapid pace and change how business is conducted. When it comes to technology, never say never!
From the latest social media sites, to the future of mobile and the next big movements in technology, this infographic will help you see what’s next.
It’s no secret that mobile technology is quickly becoming an all-in-one platform to which we’re all connected. In fact, within 4 months mobile use will actually surpass desktops, and within 9 months there will be more mobile devices than people on earth! We’re in the middle of a mobile revolution – is your business ready? Check out these seven mobile app stats that may surprise you!
Also, be sure to stop by our Pinterest page and check out our board, Apps to Make Your Life Easy, for our suggestions apps to help you manage your business and stay organized!
Google’s latest revamp of its search algorithm, Hummingbird, has been released. The new algorithm, which affects 90% of worldwide search results, makes search more relevant and useful, and easier to use on a mobile device.
With our increasing reliance on mobile devices, the way users search has changed. Those using Google on-the-go are often searching complex, long-tail search queries through voice search (think Apple’s Siri) instead of typing the full search. Voice-based queries are more complex because they use natural-language rather than keyword strings, and with this update Google is adjusting accordingly to better serve users.
With Hummingbird, Google will be doing more than finding relevant web pages – it will begin compiling information from several sources and displaying these results within Google. This helps searchers find answers faster, with fewer steps between query and answer. This change is significant because it implies that Google is now attempting to understand what you’re searching for and return the most relevant results for your specific query.
This new update is yet another indicator of the coming shift from desktop to mobile. With Microsoft predicting that mobile web will be bigger than desktop web by 2014, the time to go mobile is now!
We’ve talked about your options for going mobile in the past, but now it’s more important than ever that your business adapt to the evolving ways your audience finds you.
Here are some simple ways you can jump of the mobile bandwagon today:
- Use our Mobile Website Creator to easily optimize your website for mobile devices (available to all premium members). You can even customize the look of your mobile site to match your branding! Read our Quick Start Guide for a step-by-step tutorial.
- Keep the content on your website concise and actionable so visitors accessing it from a mobile device can easily scroll and take action.
- Similarly, keep any website forms short and simple with easy-to-fill fields.
- Feel free to use eye-catching images and/or video, but test out how they appear on smartphones and tablets to make sure they scale properly.
Follow these tips and Google Hummingbird will be able to find you and put you in front of the people who need you!
So far, 2013 has been the year of the tablet! PC sales are down, and we are quickly entering a “one screen world” where work, phone, music, entertainment and more are all centered around a tablet.
Once a novelty item, tablets have become mainstream devices – and often the computing device of choice for businesses, families, consumers and more on-the-go.
Check out some latest must-know tablet stats:
What do you think? Is your business ready for the “tablet takeover?”
Check out all 15 stats here from CMO.com!
Have you mobilized your business? The worldwide phenomenon of mobile technology is creating a booming market, and it is reported that consumers will spend a whopping $860 billion dollars this year on mobile devices! More importantly for our businesses, a shocking 80 percent of consumers will leave a mobile site after just one bad experience. Don’t miss out on these potential clients interested in your services just because your business has not gone mobile.
Still not convinced the power of mobile?
Here are some stats to get you up to speed on our mobile future:
- By 2014 mobile is predicted to overtake desktop Internet usage
- According to a new report, more than half of American adults now own a smartphone (and 91 percent of adults own a cellphone of some kind)
- The higher your earnings, and the younger you are, the more likely you are to own a smartphone
- One half of all local searches are performed on mobile devices
- Google reports that 40 percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience, and 57 percent wouldn’t recommend a business with a bad mobile site
- The majority of customers will abandon a mobile site if it takes more than 3 seconds to load
- 53 percent of American consumers use their smartphones to access search engines at least once a day
- 43 percent of email is opened on a mobile device, this means think “simplicity first” when designing your email campaign and make your message clear
All of these stats make it very clear that clients are no longer only searching for their perfect Pros on desktops or laptops. This means that you need to create a strong online presence for your business – today!
Luckily, WeddingWire makes it easy to create a mobile site for your business in just a few minutes for premium Pros as part of membership! Get started by logging into your account, navigate to the “Marketing” tab, and select “Mobile Website Creator.” Then, easily optimize your website for mobile and tablet devices. Simply copy and paste your custom code to your business website to get mobile and tablet friendly versions of your site!
Make your business mobile-friendly this year with this mobile goals checklist:
- Create a mobile presence for your website!
- Track your mobile Google Analytics to see how your business is doing with mobile visitors.
- Mobilize your business emails to make your messages optimized for smartphones and tablets, with simple, relevant content and large buttons and a clean design.
- When you visit your mobile site, make sure your business is easy to contact with a quick form or direct button to email or call for more information to maximize leads.
- Keep your directory updates accurate on sites commonly accessed on the go, including: Google Maps, Google+ Local, Yelp and more. Provide a simple description of your services, your hours of operation, your phone number, your address and a link to your website.
Don’t be afraid to embrace our mobile future! By following these Pro tips, you will connect with more new clients searching on the go and positively impact your business this year.