» Tech Update: Facebook News Feed Facelift

Yesterday, Facebook CEO, Mark Zuckerburg, announced that Facebook’s News Feed will be changing to a more visually appealing layout.

The News Feed will move to a design that focuses on images and video content. Another notable change is that Facebook’s new look will appear the same on your computer as it does your tablet and phone. This is yet another example of how the world is going mobile first!

Zuckerberg is comparing the new Facebook’s News Feed to a “personalized newspaper” where you will be able to organize and categorize your feed based on the type of content. For example, you’ll have the ability to create a Friends feed, a Music feed, a Photos feed, an Industry feed, and so forth to categorize your updates based on your interests. Also, the more you check a certain feed, the more important it will become to your account and will show on the top of your list of feeds in order to make the entire experience of the Facebook network more customizable. Check out the full overview of redesigned News Feed from Mashable. The new version started rolling out yesterday, so stay tuned for these changes to your feed!

Are you excited for the new Facebook News Feed? Do you think it will impact your business?

» Today Only: Enter to Win 2 Tickets to WeddingWire World!

We’re only a few days away from our inaugural WeddingWire World conference at The Kennedy Center! But, today could be your lucky day! We have reserved a very select number of seats to giveaway to our wonderful Wedding Pros!

You’re invited to enter to win a pair of complimentary tickets for you and a colleague to
WeddingWire World on Monday, July 23rd – just complete the entry form using the link below!
Tickets are valued at $199 each, but if you are one of our lucky winners, you will receive two tickets
and a day full of information, education, and fun with our featured speakers and networking
with our other registered local Wedding Pros.

ENTER TO WIN >>

View the registration page for updated agenda info and speaker details.

Please note: The giveaway will only be open from 9AM to 6PM EST Wednesday, July 18. One entry per business will be accepted. Winners will be notified at 10AM EST on Thursday, July 19, 2012. The giveaway includes (2) complimentary tickets to WeddingWire World. Any additional expenses are the responsibility of the winners.

» Account Update: Improved Navigation, Updated Marketing Tools!

We are pleased to announce we’ve incorporated your feedback into a fresh, new design and updated tools within your WeddingWire account.

As mentioned in our announcement email last Thursday, the biggest news is that we’ve updated your Account Navigation to make sure everything is organized and easy to find!

UPDATED MARKETING TOOLS:
You can now find your online marketing tools, which include ProMotion builder, Social Media Checklist, Go Mobile, and our new SEO Links tools organized under the “Marketing” Tab.

We have also enhanced our popular ProMotion Builder, providing our paying members with the ability to create unlimited videos (with new themes and unlimited edits) to showcase their business offerings.

Additionally, we’ve launched a new SEO & Links section that provides our paying members with multiple ways to further optimize their listings for Google, Yahoo and Bing.  With these new changes, and more to come in the near future, there is no easier way to take control of your Advertising, Marketing, Client Management, and Networking needs.

OFFICE TOOLS:
We’ve created a new area to house your Inquiry Manager and Event Manager to give you quicker access to managing your inbound inquiries, appointments, and leads.

Lastly, we’ve preserved all the existing functionality from the previous version.  All features have simply been organized into one of the 6 navigation areas that you now have access to.

Our team continues to work hard to provide the leading technology and features to help you power your business.  We have lots more in the works and will be excited to share with you as we get closer to launch dates!

Login to your account to check out the new changes today!

» The Mobile Revolution is Upon Us: Part 2

 

 

This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

 

In part 1 ofThe Mobile Revolution is Upon Us,” we focused on smartphone’s rapid growth, and how mobile is becoming the top search driver for many small businesses. In part 2, we will examine how to mobilize your business!

Get Started with Mobile

Now that you know the impact that mobile will have on your business today and in the future, are you ready to mobilize your website?

Good news! Despite what you may think, mobilizing a website does not have to be expensive or time consuming. Our goal at WeddingWire is for local business’ to stay on top of the latest technology, and we aim to ensure your business will run as efficiently as possible across every type of mobile device. Recently, WeddingWire launched a new Go Mobile tool, allowing businesses to create a custom mobile site in seconds!

Go Mobile Features:

  • Creates a mobilized version of your site with all your business information
  • Automatically identifies traffic coming from mobile devices
  • Fully customizable pictures and styling
  • One tap to contact, call or map your business
  • Optimized across iPhone, Android and other mobile devices and tablets
  • Automatic synchronization of your business information
  • Separate tablet version also customizable and automatically synced

As you can see, mobile is the future! Clients are viewing your website, conducting local searches, and planning their special day on-the-go.  Add “going mobile” to your business’ to do list this year, or let WeddingWire help you Go Mobile in just a few minutes. Either way, it is important to make sure your business considers a mobile friendly website and marketing strategy soon!

The last five years have been the social revolution.  We like to say that the next five years will be the mobile revolution!

» Developing a Great Brand

All businesses need a great brand. Whether you have been in business for 20 years, or are new to the industry, establishing a strong brand is key to developing your business and growing your client base and notoriety in your area.

Entrepreneur recently posted a great article on The Basics of Branding, and how to establish a strong brand for your company.

Key take-away’s to gain brand awareness and maximize exposure for your business:

  • Get a great logo: Place it on all your marketing materials. Ultimately, you would like people to see just your logo, and know it is associated with your business!
  • Write down your brand messaging: Determine your key messages that you want to communicate about your brand, and be sure to deliver on those messages at each event and consistently with every team member.
  • Integrate your brand: Branding should be reflected in every aspect of your business, from conversations with potential clients, to email signatures, phone calls and promotional materials.
  • Create a “voice” for your company that reflects the brand: Your voice should be applied on all written communication and incorporated into the visual imagery on all materials, online and off.
  • Develop a tagline: Write a memorable, meaningful and conscience statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials: Use the same color scheme, logo placement, look and feel throughout. It doesn’t have to be fancy, just consistent!
  • Be true to your brand: Clients will not look to you for other events, or recommend your services to other engaged couples, if you do not deliver on your brand promise.
  • Be consistent: Simple, but very true: if you cannot be consistent with your branding, it will not be successful!

How is your business’ branding? How have you worked to develop a strong, recognizable brand?

» The Mobile Revolution is Upon Us: Part 1

 

This post was written by Sonny Ganguly, CMO of WeddingWire. You can follow him on Twitter @sonnyg. Sonny leads WeddingWire’s marketing strategy, customer acquisition, and business development.

 

 

By 2014, more people will access the web from mobile devices than from all desktops and laptops combined. Consumers are turning to mobile devices for everything from searching for businesses and reviews, to processing payments and contacting vendors directly. Now is the time to mobilize all aspects of your business, from your website to your emails.  You have to make sure to create a great mobile experience for potential clients when they are on-the-go!

How often have you been out of arms reach of your phone in the past day? Likely, not at all!  Mobile devices are unique as they constantly tether us to technology. To effectively run your business, you must be “online” all hours of the day to respond to inbound requests about your services, manage current clients, and stay in touch with employees and other vendors. With constant access to Internet, consumers are searching for local services on their mobile devices in increasing numbers, yet shockingly, only 1% of small businesses have optimized their websites for mobile viewingIt is time to mobilize all aspects of your business, but let’s first examine how quickly mobile is growing.

Smartphone Growth

Impact on the Web and Search

Mobile is becoming the top search driver for many small businesses. However, over 61% of small businesses don’t have a mobile search strategy and are therefore missing out on consumers trying to find them via a mobile device. Don’t let your business fall behind!

Check back soon for the second part of the series, focusing on how to get started with mobilizing your business website, and WeddingWire’s Go Mobile feature!

» Join Us in Celebrating – WeddingWire Turns 5!

WeddingWire is growing up so fast; we can’t believe it’s already been 5 years and we’ve accomplished so much, thanks to Wedding Pros like you! We have so much to share with you in celebration of this great milestone. Stay tuned for:

  • WeddingWire Through the Years – a trip down memory lane with an infographic of our favorite milestones and memories over the past 5 years
  • When We Were Five – a spotlight on WeddingWire’s stellar Executive Team, here’s a sneak preview: (Can you guess who’s who?)

  • WeddingWire Turns 5: Top Lessons Learned – a webinar, featuring CMO Sonny Ganguly, highlighting the main lessons we have learned as a young startup company and how it can help your business
  • And much more fun and surprises!

But, for now it’s time to cut the cake and pop the bubbly in celebration of our big day. We look forward to celebrating with you!

» Top Tools to Help You Work Less!

On Tuesday, WeddingWire CMO, Sonny Ganguly, presented ‘Top Tools to Help You Work Less’ as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny helped listeners learn:

  • Top online tools to help businesses stay organized, engaged with audiences and working effectively
  • Website tips, small business insight and analytics, social media management tools, and more to market your business’ services and maximize online exposure

All of our past webinars are available in our Education Center for upgraded Pros. Register for May’s webinar, ‘WeddingWire Turns 5: Our Lessons Learned‘ today!

» Google’s New Search Results

Yesterday, WeddingWire CMO, Sonny Ganguly, presented ‘Google’s New Search Results’ as part of our monthly webinar series. Each one hour webinar for upgraded WeddingWire Pros is designed to inform you about the latest industry trends and give you the tools you need to grow your business. This week Sonny helped listeners learn:

  • Details about recent Google search algorithm changes
  • Why Google+ does or doesn’t matter
  • How to optimize your business’ content and social interaction
  • What you need to do to ensure potential clients easily find them online

All of our past webinars are available in our Education Center for upgraded Pros. Stay tuned for our next webinar in March!