Kim Forrest is one of WeddingWire’s editors. She manages content creation on both WeddingWire and EventWire. Kim has been writing about weddings for nearly a decade, and has been quoted as a weddings expert in the New York Times, Washington Post, Slate, and more.
One of my main responsibilities here at WeddingWire is to select real weddings to feature on our WeddingWire blog, as well as real events for our EventWire sites including BirthdayWire, BabyShowerWire, and MitzvahWire. Checking my inbox each morning feels like Christmas – I love the fact that I never know what types of weddings I’ll see on any given day.
I’m often asked by vendors: “How do I get a real wedding published on your blog?” It’s not an easy answer, but there are things all vendors can do to make their submissions more blog-worthy. Here are some of my top tips, but please note that I’m only speaking for myself. Other editors at other blogs may have different requirements.
Photo credit: Lennon Photo
Submit the Right Way: Before sending a real wedding or event to a blog or print publication, read any provided instructions about the types of submissions they are looking for and how submissions should be presented. Be familiar with the blog’s style and focus before submitting – you wouldn’t want to submit a wedding that takes place in New York to a blog that only features West Coast weddings (fortunately, WeddingWire features weddings from all over the world!). For WeddingWire‘s blog, our guidelines can be found here, and we also have instructions for BirthdayWire, BabyShowerWire, and MitzvahWire. We also receive submissions through Two Bright Lights.
Get Permission: Make sure you have the OK from all involved parties (particularly the photographer and the couple) before submitting a real wedding. Many blogs will contact the newlyweds for quotes, so it’s important that everyone is on board.
Be Clear: We prefer to see photos with minimal effects and filtering. We want to see your images as clearly as possible, and too many effects can make an image look cluttered.
All About the Mix: We like to see a mix of horizontal and vertical images, and we’d rather see more color images than black and white. While black and white images can be absolutely gorgeous, it’s important that we showcase a wedding’s color scheme in our posts.
It’s All in the Details: Don’t get me wrong, I love a gorgeous couple as much as any blog editor. But real wedding submissions should focus on detail shots. While of course you should send a few portraits of the couple, make sure your post features plenty of details – from the bouquet to the centerpieces, the cake to the escort cards and invitations. These details should be shot clearly and straight-on so that they’re easy to see.
Be Unique: While there isn’t one particular wedding style that we gravitate to, we tend to select real weddings that surprise us. We’ve seen a lot (and we mean a lot) of weddings and we see many of the same details over and over again. Show us weddings that you’re excited about.
The More, the Merrier: Other blogs may disagree, but we would rather edit down your photos ourselves than be left wanting more. As long as you’re not sending repetitive images, more photos = a better, more well-rounded submission.
Tell Their Story: Use both words and pictures to take us through the wedding day. When it comes to text, keep it short and sweet – just a few sentences describing the event is all we need. Let the photos do the talking – be sure to show images from all parts of the day, from getting ready to the ceremony to the cocktail hour through the reception.
Don’t Take It Personally: There are many reasons why we might not accept a submission. Perhaps we’ve been featuring a lot of pink/beach/sparkly weddings lately and want to mix it up. The types of weddings we’re looking for changes throughout the year, so don’t take a rejection too much to heart – and feel free to submit again! Additionally, we keep all submissions on file, so even if your submissions not featured right away, it could be used in the future.