» 7 Essentials of a Great Website

An online presence is vital for any business, but a poor online presence could be costing your business money. As busy season starts to wind down and engagement season ramps up, you should start thinking about using the next couple of months to tune up your business, including your website. Doing so will make sure you are putting your best foot forward for all of the newly engaged couples!

Your website’s job is to provide key information about your business, showcase your best work and impress clients to drive leads. When was the last time you considered if your business website is working hard enough for you?

Here’s a roundup of seven website essentials from WeddingWire Education Guru Alan Berg:

  1. Personalized Content: Aim to use conversational text on your site that connects with your target audience — engaged couples. Instead of making your content all about your business, make it all about your customer and bring life to your business.

  2. Fresh Imagery: When was the last time you refreshed your website photos? If it’s been a while, it may be time to do so! Make a great first impression with high quality, modern images that will resonate with newly engaged couples who are seeking inspiration. Not only is it a great way to show off your work and service, it’s a great way to establish credibility with a couple.

  3. Relevant Information: Take a look at your site from an outside perspective, and determine what information they need to make a simple decision of whether to contact you or book your services. Then, delete everything else. Often, too much text is overwhelming and causes your site visitors to bounce. Focus on your key takeaways and make them easy to read and digest.

  4. Simple Contact Form: Long forms get in the way of more leads! The shorter the form, the less daunting it will seem to reach out. Plus, shorter forms are more mobile-friendly. For the form, only ask for the key information you need. When you respond to their inquiry you can ask them to provide more details.

  5. Narrated Photos: Consider adding captions or other narrative context to the photos you showcase on your site. Explain the photos and how your business brought a couple’s wedding day or event to life and tie in relevant keywords to boost your SEO. Keep these brief, but it can help create a personal connection.

  6. Testimonials and Reviews: Potential clients want to hear from others like them who have used – and loved your services, so make sure your reviews are easy to find! Add your WeddingWire Reviews widget to your website, and place a soundbite from an approved client testimonial on every page so they won’t be overlooked.

  7. Straight Forward Calls to Action: Make it easy to connect with your business. Consider adding a contact form or clear button to learn more about your business to every page of your website. You can also use calls-to-action to get visitors to engage with content you would like to promote such as a real wedding videos, content downloads and more.

» How to Build an Organizational Plan for Your Business

Small businesses owners often dedicate the majority of their time to managing their business and making their clients happy. In many cases, they get wrapped up in their day-to-day work and forget about themselves. After all, didn’t you go into business for you?

We explored time management and productivity techniques with Vanessa Joy of Vanessa Joy Photography in our recent Premium webinar. Vanessa shared tips for helping you run your business rather than letting it run you.

The workflow exercise below is all about finding what really matters to you and taking action to work towards your definition of success. Whether you want to create more free time to spend with your family, build a bigger client base, allow more flexibility for travel, or whatever else it may be, this organizational plan will help move you towards your goal.

“Parts of a Whole” Exercise

  1. Before anything else, you must define what success means to you in your small business. It’s probably something you thought about a lot at the beginning of your journey, so it’s a great place to start. Ask yourself why you went into this business and write a few of those things down. Are these still the things that equate to success in your mind? If not, do a bit of editing and come up with a full list of how you determine the success of your business today.
  2. Now that you’re refreshed on your why and what success means to you, grab a piece of paper and a pen. Draw a line down the middle to make two columns. On the left side write down the following things: anything you dislike doing for your business, the things you aren’t good at, the tasks that slow you down, any menial ($10 an hour) tasks, the processes you know are broken, and anything you do that you know your clients don’t notice.
  3. On the right side write down all of the things you love doing for your business, everything that defines your brand, and the things your clients do notice (for this, look to your reviews, emails from couples, etc).

Putting Your Plan in Action

And just like that you’ve outlined the priorities for your business! Everything written in the left column should be thoroughly assessed and prioritized. Set aside some time and create a potential plan of action to remove these tasks from your workflow completely. When assessing these tasks, it’s hard to visualize putting them in someone else’s hands. So, ask yourself if keeping them under your control moves you toward your definition of success. If not, it’s time to find an alternative whether that’s outsourcing, automating or hiring an intern.

For everything in the right column, these are the tasks that should continue to be in your realm and under your control. This is where you can make the most impact in your business and where you should be focusing your time. These are the tasks you went into business for.

We’ll admit, making an organizational plan for your business isn’t always easy, but we promise it will help you in the long run. Figuring out where to spend your time is the most important step – from there you can find tools for streamlining and begin to outsource some of the left column work.

Once you have made your plan, do your best to have patience and delegate. There’s no way to see results unless you wait!

» 6 Ways to Optimize Your Website for Leads

With the amount of competition in the wedding industry, just getting website visits from your local market can be a big win! Once a couple makes it to your site, it’s vital that you guide them to take the next step by submitting a lead. It’s easy to get swept up in your own desires and ideas when building a website, but ultimately you need to think about how couples will view and interact with it in order to drive more conversions.

Your website is a channel that can continually be optimized, just like any of your marketing channels! Read on for six easy ways to optimize your website for generating leads and inquiries.

Reduce form fields

When it comes to creating an easy experience for website visitors, reducing the length and number of fields used is one of the easiest ways to boost conversion rates. The fewer fields the visitor has to fill out, the more likely they are to submit a lead. Inevitably, though, shortening your contact form can be a trade-off – shorter forms generate more leads, but longer forms generate higher quality leads. The key is to give a lot of thought to which fields you truly need and which fields you can forego during this initial contact. At the very least, you’ll want to acquire their name, email, phone number, and wedding date; the rest depends on your service category and routing needs. Just remember: Keep it simple!

Prioritize form placement

If you want your website visitors to submit a contact form to get in touch, give your form top placement on your website. While today’s web users are familiar with scrolling past the “fold” to learn more, placing your contact form above the “fold” guarantees that they’ll see it regardless of their next action. In fact, Education Guru Alan Berg suggests adding a contact form to each page of your website to guide visitors towards submitting an inquiry. Whichever option you choose will ultimately depend on the layout and design of your website, but whatever you do, don’t hide the contact form by placing it too far down on your homepage or creating multiple steps to get to it.

Utilize your reviews

Your WeddingWire reviews are easy to find and evaluate on your Storefront, but if a potential client is looking at your website they should be able to find them there, too. When deciding whether or not to submit a lead through your website, couples are looking for proof that you provide a high quality service and that your past clients were happy with the results. If a couple is reviewing your website, you’ve already made it through several stages of consideration and offering rave reviews from other couples will make the decision easier for them. Select a few of your best reviews and add them to your website to show couples that your service is the best choice. Make sure they are located close to your contact form so a happy client is one of the last things they see before deciding whether to contact you.

Show off your awards

Awards are one of the best ways to lend outside credibility to your business. After all, you can say how awesome your business is, but your opinion isn’t impartial until someone else verifies it! Showcase what sets you apart from your competition by featuring your awards near your form or in the header or footer of your website. Unlike other awards in the wedding industry, the WeddingWire Couples’ Choice Awards® are solely based on reviews from real newlyweds and their experiences with wedding professionals. If your business is prestigious enough to be among the top five percent of wedding professionals on WeddingWire, we’ll provide you code so you can easily feature the award on your website for all visitors to see.

Test your calls-to-action

Could the generic text on your button or contact link be the factor that’s driving down conversions? Or perhaps the color of your contact button blends with the rest of your website and is too hard to read? Test the color and text of your call-to-action or submit button to see if your conversion rates differ. Try changing your formal ‘Contact Us’ text to ‘Get in Touch!’, or use a contrasting accent color on the form button to attract more submissions.

*Quick Tip – only change one element at a time (text or color) so that you can track which change makes the biggest impact.

Track and analyze changes

All of these changes will be hard to measure if you don’t have enough information to see what’s working! Tracking the number of inquiries you receive each month is easy enough to analyze, but that’s only looking at one piece of the puzzle. It’s important to also use Google Analytics or another website analytics platform to track how many visitors you receive, how long they’re staying on your website, and how many pages they visit before submitting an inquiry or leaving your website. Keeping an eye on all of these things will help you understand the behavior of your website visitors to make changes that will improve conversion rates and increase time on the site.

Every website is different, and it may take some time to find the right combination that works, but just give it some time. You aren’t likely to see changes in leads overnight, but that doesn’t mean your updates aren’t working! You can always ask for feedback from friends and industry peers, or ask a client to explain what they did or didn’t like during their research. Happy optimizing!

» Social Media Bios That Attract Couples

social bios

Social media profiles tend to give you limited space when it comes to writing your bio. Facebook gives you 255 characters for your “About” section and Instagram only gives you 150 characters. In order to spark couple’s curiosity and intrigue them to learn more, you need to make every character count. Here’s how:

Show personality!

The keyword in social media is social. Couples want to see that your business is operated by people – people who have personalities that they can relate to. If they can immediately get a sense of your style and personality, they will be more likely to like and trust you. Doing this will also help you attract ideal clients, rather than couples who don’t fit your style.

If you’re stuck on how to infuse your personality into your bio, here are a few ideas:

  • Use Emojis throughout your bio.
  • Use exclamation points to show enthusiasm!
  • Write how you would speak. Say it out loud and make sure it feels natural.
  • Include quirky phrases that you regularly use out loud when talking with clients.

Stop focusing on yourself…

Most businesses go straight for the traditional approach of creating a business-focused company bio. They explain what the business does. Sounds like it would make sense, right?

A business focused bio would sound something like this: Bella Photography offers engagement and wedding photography to couples in Florida.

That absolutely describes what Bella Photography does, which is great, but there are a lot of photographers out there who shoot weddings. How are Bella Photography services any different? How would hiring Bella Photography over someone else benefit a couple?

You need to differentiate yourself quickly so that you don’t lose the attention of a potential client when they come across your social media profile. Continue reading

» WeddingWire Networking Night Westchester

This week, local wedding professionals gathered at The Davenport Mansion on the Sound for WeddingWire Networking Night Westchester!

At the Networking Night, wedding professionals had the opportunity to enjoy breathtaking panoramic waterfront views of the Long Island Sound while networking in the historic and recently renovated mansion. Guests met other local vendors across all service categories as well as members of the WeddingWire team. Plus, they learned local-industry statistics and how to better reach engaged couples through social media from WeddingWire’s Associate Director of Customer Success, Kyle Mihalcoe.

Thank you to all the wonderful pros who joined us! We’re excited to share highlights from the event including the educational presentation, our latest issue of WedInsights, and photos from the enjoyable evening below.

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, we’re excited to announce the winner of our WeddingWire Prize Pack give away – congrats to Rabbi Andrea Frank from Rabbi Andrea Frank – The Jewish Wedding Traveling Rabbi!

» 4 Ways to Optimize Your Lead Replies

In the competitive wedding industry, everyone wants lots of high quality leads – but how you reply to each lead plays a pivotal role in determining if you will successfully book the client. These quick tips will help you optimize your lead replies so you’re more likely to receive a positive response and ultimately win the business!

Don’t forget to be personal

Clients know you’re busy, but responding to an email inquiry with an auto response may not have the positive impact you intended. About 25% of couples don’t like generic automated responses, as they can be perceived as impersonal and often provide little added value. Take an extra minute to include in your reply some details from their message, such as wedding date, style, or venue, or to add a personal comment. This effort makes a human connection and helps you stand out in their crowded inbox.

Keep it short and simple

Many couples check emails primarily on their mobile devices, and short emails are more likely to get a reply. Start with a brief subject line and get to the point quickly, since lengthy emails often go unread. Avoid long paragraphs by adding line breaks and use bullet points or numbers where possible to highlight important details. Come up with a few sample responses to keep on hand so you can quickly add in a bit of custom information based on the inquiry and hit ‘send.’

Answer any questions they asked

Many pros make the mistake of not responding to directly asked questions, which can frustrate couples because they’re often reaching out to a number of pros and may have specific questions or criteria they need to know to move forward. You can prepare ahead of time by coming up with a list of answers to common questions such as price range, packages, and availability – but be sure to address any specific questions they asked in your initial reply. These answers are important in determining if you are a good match – nd will ultimately save you time!

Use their preferred contact method

Our research shows that 48% of couples express frustration when a vendor does not reciprocate their preferred communication type. Get off on the right foot with potential clients by contacting them in the way they prefer!

Couples can give you their phone number and indicate their preferred contact method for your response. The couple’s preferred method will be shared with you in their message details saved on their client information card within your account. If they choose to provide a phone number, it will also appear within their client details for easy reference.

Check out the change on your Storefront now >>

» How Big Should Your Wedding Business Get?

This article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

I’ve had several conversations recently with established wedding professionals that were reconsidering their business size. Rather than looking for ways to get bigger, they were downsizing – on purpose. The most recent business was an entertainment company downsizing from a staff of 6 down to just the owner. I’ve heard this from planners and photographers, and other wedding pros. There are many reasons feeding this particular DJ’s decision, from wanting to simplify his life to being able to spend more time with his family. It’s what’s right for him and his family.

How Big Should Your Wedding Business Get?What’s right for you?

The only vision of your business that matters is yours. From however many weddings and events you do to how much money you make, the goals and targets you set should be your own. There’s no magic number that’s right for everyone in your market and category. Just as with the example above, there’s more to your decision than just money. I once had a wedding pro tell me that he wanted to do 250 weddings per year. I asked him why 250? He said that he felt it would present him as more successful to his peers. The problem with his strategy was that he was taking on lower-dollar, lower-profit business to increase his volume. While his total number of weddings was going up, his bottom line wasn’t. He’s since backed away from that and is happily doing fewer weddings.

Too many people try to model their businesses after others they see or, as with the previous example, they try to chase an arbitrary number. There’s nothing wrong with aspiring for more, just be sure to do it for the right reasons and get all of the facts. From the outside, other businesses often seem smoother and more successful than they really are. A common analogy is of a duck, gliding smoothly across the water, while it’s paddling like mad under the water. That happens a lot on social media, as we see a skewed view of people and businesses. Their triumphs are plastered for all to see, while their failures never make it to their posts and tweets.

business weddingWhat’s the right number?

If you’re currently doing 25 weddings per year and you want to get to 50, how are you going to get there? If you only want to personally do 25 weddings, who’s going to do the rest? Are you already getting so many leads that you’re turning business away? If not, then you’ll need to get more leads, which means increasing your marketing, advertising, and networking efforts. If you’re getting multiple leads for the same days, then you can’t double your number of weddings unless you staff-up. One person can’t be in two places at once.

I was consulting with a DJ company who told me he wanted to get from his current rate of 200 weddings per year up to 500. I told him that getting more equipment was easy. Getting more DJs, since he was already a multi-op, was a little harder – but still doable. The questions he needed to answer included:

  • How much could he afford to increase his marketing budget to extend his reach?
  • What were his plans for a new website?
  • How was he going to get enough leads to be able to close 500 weddings per year?
  • Who was going to handle the thousands of leads he’d need to close 500 weddings?
  • Who was going to oversee all of those new DJs and jobs?
  • What affect would that have on his family life?

Find the balance

What each of us needs to do is find the balance between size and profitability. Doubling the number of weddings you do may feed your ego, but if it doesn’t also feed your family, what’s the point? The key is to build a stable, sustainable business model, while also having time to enjoy the fruits of your labors. Don’t build someone else’s idea of your business. Build the one you can not only be proud of, but the one you’re going to want to run, day in and day out.

Now that my kids are grown, I’m grateful that this industry has afforded me the time to spend with them when they were younger. I’m also grateful that we’re in a recession-resistant industry. While things change every year, people are still choosing to get married – and if they’re choosing to have you be part of their wedding, you should be proud, and grateful, too.

Editor’s note: This article was originally published in July 2016 and has been updated for freshness and accuracy.

» How to Have Better Client Conversations

In the life of a busy wedding professional, sometimes the majority of your day will be spent communicating with clients. Whether you’re responding to an initial inquiry or going back and forth on the little details of an event with an existing client, take note of your tone and approach to communication at every turn. Even though you may have a million other things to do, it’s important to make every client feel like a star through the entire process!

To help you have better client conversations from start to finish, we put together a few tips:

Connect from the get-go

While you might have many appointments during the course of a regular day, each client needs to feel a personal connection with you and your business. Before you start going over the details of the couples’ wedding or event, you’ll need to establish a connection with the couple. Getting to know them a little more can inform your decisions throughout the rest of the conversation (pro tip: find out early on what communication methods they prefer, and follow suit!). You should also take the time to talk a little about yourself so they understand more about you and why your business best fits their needs.

Take it slow

This tip goes hand in hand with the point above; don’t rush into your sales pitch or make an client feel like they’re interrupting your day. Give yourself enough buffer of time for every conversation, and allow them ample time to talk about themselves and the event. Listen carefully to what the couple says so you can remember the little details, and repeat some of those details to them in the course of conversation so they know you are paying attention.

Anticipate Indecisiveness 

We all know that couples are often indecisive when it comes to making choices about their wedding, and they have every right to be – they’re dealing with a lot of stress and pressure. Don’t take it personally if they want time after a conversation to think about it, or if they send you more questions or request a change in product or service. Take it one step at a time and remind them that you are always here to help.

Clarify next steps

At the end of any conversation, be ready to articulate your plan of action and/or clearly outline next steps to make sure that everyone is on the same page. Repeat the items you are responsible for, and remind them of anything they need to provide you to keep the process moving forward. Send a follow-up email to recap your conversation and show them that they will always be able to depend on you to follow-through and keep things organized.

The “Golden Rule”

The “Golden Rule” for successful client communications is the old adage, treat others as you would like to be treated. Most people don’t like to be hounded by a salesperson or relentlessly emailed or called. People want to do business with other real people that they can connect with. By following the tips above, you’ll be more personable in your client conversations and you’ll maintain that connection throughout the whole wedding process. Every happy client is another chance for a 5-star review, so start making your clients happy by putting your best foot forward!

 

Editor’s note: This article was originally published in July 2014 and has been updated for freshness and accuracy.

» Do You Hate (The Boring Parts of) Your Wedding Pro Job?

alan bergThis article was written by WeddingWire Education Guru Alan Berg, CSP. Alan has over 20 years experience in wedding related sales and marketing, and is an author, business consultant, a member of the National Speakers Association, and the wedding & event industry’s only Certified Speaking Professional®. Learn more at alanberg.com.

I once heard a very famous speaker friend say on-stage: “I hate my job!” We, in the audience, were very surprised, until he continued that he loves speaking, he just hates all of the other things related to his work: prospecting, administration, sales, etc. Sound familiar? Do you love the creative parts of your work, but hate the business parts? Many wedding pros I meet feel that way.

Love it or hate it, those business tasks are what separate a hobby from a business. When I started selling wedding advertising many years ago, I remember visiting with a wedding photographer in his studio. His bookshelf had lots of photography books, but it also had business books. While his work was very good, there were other, more artistic photographers in his market. That said, he had a better, more viable business than many of the more artistic photographers, because he understood that he also needed business skills.

What are you good at?

Which parts of your business are you best at doing? Chances are, you didn’t say sales and marketing. If you did, good for you! If not, then what are you doing to enhance your business skills? Are you attending conferences like WeddingWire World? When I started giving presentations at conferences many years ago, the business sessions were lightly attended, compared to the sessions on improving your craft (floral arranging, video editing, etc.).

Over the years, I’m pleased to see more business content become available and more people choosing to attend. After all, you can have the best creative skills and not have a viable business. If you have great business skills, you can always hire the creative talent. When it comes to the business tasks, you can either learn to do them better or outsource them. I know how to do my accounting, but I use a CPA to do my taxes. They’re up on the latest laws and deductions, and have proven their worth to me, over and over, through their actions. I understand graphic design, but I hire a professional graphic designer, because they’re more creative than me. I understand website design, and I’ve written a book on websites, but I use a professional website designer for the more technical aspects, which are not my strength.

 

TGIF or TGIM?

In the 9-5 world, you hear TGIF from people who are looking forward to Friday, because it’s the end of their work week. In the wedding industry, Friday is the beginning of your work. Sure, you’ve been preparing for these weddings for weeks, or months, but you get to see the culmination of your work on the weekend. Yes, weddings can happen on other days, but the recent WeddingWire Newlywed Report said that, in 2016, 22 days accounted for half of all weddings. They were all Saturdays, and the 3 most popular dates were all in October. So, I can say, with confidence, that the weekend is likely when you’re performing your services.

Do you look forward to Friday, TGIF, because you’re excited about being able to bring to fruition your hard work, and to show your couples, and their guests, an amazing experience? Or, do you say TGIM, Thank Goodness It’s Monday, because your work is done? Yes, there’s a sense of relief in knowing that the wedding went off, hopefully without a hitch. Yes, there’s a sense of satisfaction in delivering your products and services, at a high-level, and having your customers pleased with the results. That said, some of you don’t get to see the faces of the guests, as they arrive at the wedding, or as they dance the night away. You deliver the tent, tables, flowers and décor, before the first guest arrives. You see brides in their dresses, in your shop, but not at the wedding (until they post or send you photos). You see grooms in their tuxes and suits, but not at the wedding. You see the invitations, but not the look on their guest’s faces when they go to their mailboxes and then open, with anticipation, the first impression of their wedding. So, do you look forward to delivering your service, or for the relief of it being over?

 

Inner pride

The most intense sense of pride comes from within. Yes, it’s nice to have others say your work is great. Yes, it’s gratifying to see their wonderful reviews. But, as I said on my recent WeddingWire EDU webinar, “Your ROI (Return on Investment) is in the WHY,” you should work the same, whether anyone sees you or not. Satisfaction of a job well done should be internal first. Know that you’ve done the absolute best you could for that customer. Take pride in that, and then look for validation from the couple and their guests.

Like it, or not, not everyone posts a photo or review. You often get little or no feedback from your customer, and rarely from the guests (unless you’re physically at the wedding). While there’s no shortage of egos in the wedding industry, your first goal is to feed your family, then feed your ego. Do what’s right, because it’s the right thing to do, not because anyone will notice. Then, get validation that you did, through their photos, social posts and reviews. So, love your job, or hate it (and outsource more of it), feel very blessed we’re in an industry that allows us to share our creativity on one of the most special days of their lives. TGIF!

» 6 Easy Tips for Self-Care During Wedding Season

self-care during busy season

Wedding season is a constant flurry of activity with early mornings and long nights for most wedding professionals. With so much focus on work, this can leave your energy, health, enthusiasm and creativity drained. That’s where “self-care” comes in. According to GoodTherapy.org, a directory of therapists operated by an association of mental health professionals, self-care includes “actions that an individual might take in order to reach optimal physical and mental health.”

These actions can take many forms and will vary depending on what peak health means to you. We’ve listed some common activities you can do on a busy day to practice self-care during peak season.

Make a cup of tea (or Joe, or cocoa): Hear us out! Hot drinks aren’t very popular in the summer months, but a warm mug of decaf tea or coffee is a great way to unwind and relax for a few minutes at the end of a busy day. Beyond the soothing experience of sipping on a steaming beverage, the ritual of preparing tea (or the drink of your choice) will help you to decompress during the busy season.  

Find time for a walk: As a creative professional, you’re probably up and about for most of the day, so this isn’t necessarily a walk for exercise. Rather, use this walk as an opportunity to take a few deep breaths, enjoy the warm weather and not think about work. Even if you have a full day of appointments or weddings, try to carve out at least five or 10 minutes to stroll and be alone.

Stretch it out: The benefits of practicing yoga are well-documented, but who has the time for a 60-minute class when you’re a fully booked pro? Thankfully, you can still reap the benefits of yoga — relaxation, mental clarity and stress relief  — without executing dozens of perfect vinyasas. Start or end your day with a few simple stretches or yoga poses, if you know some. It’s not so much about what you do, but taking the time to do it, that will help you to claim some of the benefits.

Grab a kid, a partner or a best friend: Essentially, anyone who’ll give you a hug and put a smile on your face. One of the first things that busy people tend to do is cancel dinner plans, skip family gatherings and begin to send calls to voicemail. It may seem counterintuitive, but when you’re really busy, especially for a prolonged period of time, you need your social network even more to keep you happy and healthy. As this wedding season approaches, consider scheduling a regular date night with your love or putting time on the calendar to call your friends in other cities. Trust us, you’ll want all the belly laughs you can manage to get you through the season!

Tap into your creativity: You got into this business because you wanted to do creative things, so be sure you don’t lose sight of your creativity this wedding season. As often as your schedule allows, spark your creative juices by reading your favorite photography books, flipping through fashion magazines, checking out the latest makeup trends or any other activity that relates to your craft. You can also use this time to peak into how other industries are translating new trends in technology, color, texture or materials. Though it may seem indulgent during your busy wedding season, soaking up inspiration and being creative will help you weather this wedding season.

Enjoy the weather! How ironic that wedding professionals spend nearly every summer weekend working long, long days? Don’t let the warm weather pass you by, no matter how busy you are. Take the time now to schedule some time to drive to the beach, attend an outdoor concert or movie or fire up the grill with friends and family. Whatever your favorite summer activity, be sure you have time to indulge in it before Labor Day.

These suggestions are just a start. Take the time to brainstorm a few of your favorite activities that help you recharge and how you can be sure to make time for them this wedding season.

» How to Get Published on WeddingWire: 9 Essential Tips

Photo Credit: Bellgala Photography

One of the Editorial Team’s main responsibilities here at WeddingWire is to select real weddings to feature on WeddingWire. Checking our inboxes each morning feels like Christmas – we love that we’ll never know what types of weddings we’ll see on any given day.

I’m often asked by vendors: “How do I get a real wedding published on WeddingWire?” It’s not an easy answer, but there are things all vendors can do to make their submissions more publication-worthy. Here are some of my top tips, but please note that I’m only speaking for our team. Other editors at other sites may have different requirements.

Submit the Right Way: Before sending a real wedding or event to a blog or print publication, read any provided instructions about the types of submissions they are looking for and how submissions should be presented. Be familiar with the site’s style and focus before submitting – you wouldn’t want to submit a wedding that takes place in New York to a blog that only features West Coast weddings (fortunately, WeddingWire features weddings from all over the world!). For WeddingWire’s Real Weddings, our guidelines can be found here.

Get Permission: Make sure you have the OK from all involved parties (particularly the photographer and the couple) before submitting a real wedding. Many sites will contact the newlyweds for quotes, so it’s important that everyone is on board.

Be Clear: We prefer to see photos with minimal effects and filtering. We want to see your images as clearly as possible, and too many effects can make an image look cluttered.

All About the Mix: We like to see a mix of horizontal and vertical images, and we’d rather see more color images than black and white. While black and white images can be absolutely gorgeous, it’s important that we showcase a wedding’s color scheme in our posts.

It’s All in the Details: Don’t get me wrong, I love a gorgeous couple as much as any editor. But real wedding submissions should focus on detail shots. While of course you should send a few portraits of the couple, make sure your post features plenty of details – from the bouquet to the centerpieces, the cake to the escort cards and invitations. These details should be shot clearly and straight-on so that they’re easy to see.

Be Unique: While there isn’t one particular wedding style that we gravitate to, we tend to select real weddings that surprise us. We’ve seen a lot (and we mean a lot) of weddings and we see many of the same details over and over again. Show us weddings that you’re excited about.

The More, the Merrier: Other editors may disagree, but we would rather edit down your photos ourselves than be left wanting more. As long as you’re not sending repetitive images, more photos = a better, more well-rounded submission.

Tell Their Story: Use both words and pictures to take us through the wedding day. When it comes to text, keep it short and sweet – just a few sentences describing the event is all we need. Let the photos do the talking – be sure to show images from all parts of the day, from getting ready to the ceremony to the cocktail hour through the reception.

Don’t Take It Personally: There are many reasons why we might not accept a submission. Perhaps we’ve been featuring a lot of pink/beach/sparkly weddings lately and want to mix it up. The types of weddings we’re looking for changes throughout the year, so don’t take a rejection too much to heart – and feel free to submit again! Additionally, we keep all submissions on file, so even if your submissions not featured right away, it could be used in the future.

» Top 10 Roundup: Most Popular Wedding Business Tips

A lot has changed in the wedding industry over the last 10 years, which has challenged wedding professionals to change with it. Since WeddingWire launched in 2007, we’ve shared marketing advice, expert education, and technology tips to help you manage and grow your business. While the rise of technology has dramatically changed the ways that wedding professionals connect with and book potential clients, many of the core principles of running a successful wedding business remain the same.

Here is a list of our top 10 most read articles of all time, containing some of our most essential business tips, insights, and marketing advice that are still just as relevant today:

#1 – Why Do Couples Ask About Price First?

#2 – Top Wedding Trends for 2017

#3 – 5 Ways You’re Losing The Sale

#4 – Business Branding: Consider Your Color!

#5 – How Are Weddings Changing? WeddingWire 2017 Newlywed Survey

#6 – What to Do When They Don’t Respond

#7 – How to Deal with Pricing Questions

#8 – 6 Ways to Optimize Your Website for Leads

#9 – How to Respond to a Negative Review

#10 – How Should You Politely Tell A Client ‘I Don’t Do That’?