If you aren’t already signed up on Google Analytics, consider this your wake up call! It’s time. It’s free and allows you to track traffic on your website and blog. Analytics allows you to see more information about your visitors, what pages they visit, and how long they stayed on your site. In turn, allowing you to see what areas you need to improve as well as what areas are performing the best. The end goal: increasing conversions and traffic through the web. Sign up through your Gmail account.

Take a look at the example below of the interface. (Reference this page for information on each item.)

Next, install the code on your website and/or blog. Just follow these steps:

1. Grab your personalized Google Analytics Tracking Code – use the unique code for your Google Analytics profile which can be find within the Profile Settings page of your account. Click here for full instructions or watch the how-to video below.

2. Implement the code – paste the code you copied from Step 1 below the content on your site right before the tag on each page.

Having trouble? Visit the Google Analytics troubleshooting site.