We’ve talked about the importance of your online presence in the past, as it’s a powerful way to promote your brand. Even before you meet a potential client face to face, your website or Storefront is representing your brand. Particularly for small businesses, the type of online content you choose has a big impact on the public’s perception of your business. You probably have plenty of content about your business and photos of your work, but have you considered the power of video marketing?
In the past, video marketing has been avoided because producing high-quality videos can be expensive. Small business owners rarely had the time or money to spend on video marketing – until recently. Premium WeddingWire Pros have access to high-quality video with our Video Builder!
Our Video Builder tools allows you to create unlimited, high-quality videos using your event photos and customize your video with descriptions and branding. All you need to do is select a theme, add photos, add a soundtrack from our library, and you have a video to share!
Have you used our Video Builder yet? If you’re not sure whether or not video is the right move for your company, our friends at Animoto have a great presentation on the importance of video marketing.
Here are some of the most important reasons why video should be an indispensable part of every small business owner’s toolkit!
1. Video sticks with both audio and visual learners. Think back to school: some people learn better from seeing, while others learn better from hearing. In fact, 65% of people identify themselves as visual learners and 30% identify themselves as auditory learners, while 5% identify themselves as kinesthetic learners. By those statistics, video reaches 95% of people in their preferred learning style!
2. It’s the next big thing. Of the $40 billion spent on online ads in 2012, video ads were the vast majority. Even the big social networks have caught on to the power of video content – Facebook, Instagram and Vine have all capitalized on the shareable nature of video. What are you waiting for?
3. Video packages your message in an entertaining format. Video combines the text you would use to describe your business or tell your story, visual content about your business and music. You’ll stand out from other small businesses with professional-quality, engaging videos.
4. Video is having a larger and larger impact on search engine optimization. A link in a lower position with video will get more clicks than a link in a higher position without video – meaning that if you’re a small business struggling to increase your search rankings, video might provide a good boost.
With easy-to-use tools like the Video Builder, there’s just no excuse to hold off on video anymore!
Already using the Video Builder? Check out our top video marketing tips to better showcase your business using this medium!