Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
There are a number of considerations when starting your wedding PR process, from research to branding to organization. However, there’s one piece of the puzzle that will guide you along the way – your philosophy.
“Isn’t that for big corporate companies?”
While large organizations wear their philosophies on their sleeve, it’s just as important for small businesses to have tenets that keep them on the right track. A company philosophy explains the mission statement – how do you plan to achieve it and why is it relevant?
Philosophy goes hand-in-hand with branding – it’s what makes your brand come to life. Not only does it motivate you to achieve success, but it points you in the right direction. When developing your philosophy, remember that it’ll follow you every day, so it must fall in line with your personal values.
“Although we’re always working to grow our philosophy, we hold a few tenets close to our hearts: perfect fit, responsibility, handmade craftsmanship, and exceptional value,” shares Araceli Vizcaino-S, Community Manager of Azazie. “This guides every decision in the business- including how we grow our press portfolio. When you see us in the news, you’ll find that we often incorporate our tenets into our commentary in an effort to better educate readers.”
On that note, it’s important to establish a philosophy that is simple and realistic. It has to be actionable, so limit it to three or four tenets that are most important to you. Once in place, allow it to lead you in major decisions – from hiring to partnerships to press submissions.
“Destination weddings can be both accessible and beautiful at any price point, so it helps guide us in how we build our press portfolio,” explains Rebecca Hochreiter of Destination Weddings Travel Group. “We want to lead couples to the best offerings for their needs, but we also aim to inform them on the latest news and trends. With this in mind, we’ve focused on publishing ongoing content through our blog, social media and expert commentary in blogs and publications.”
At the same time, a strong philosophy builds long-lasting, committed relationships with employees and clients. It not only brings consistency to a company, but it also ensures everyone has a clear vision of what needs to be achieved.
“Our true focus is on creating the most extraordinary experiences for guests and couples,” asserts Fabrice Orlando of Cocoon Events Group. “While we love seeing our events published, this philosophy also drives us to find opportunities to showcase how we craft those experiences and why it’s important to focus on this wedding day element.”
Take a step back, think about what’s important to you, and get to crafting your company philosophy!