Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. As a highly sought-after speaker in the wedding industry, she is the exclusive Wedding PR Education Expert for WeddingWire as well as the national Communications and Marketing Director for WIPA. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.
Anyone who has ever been a part of a wedding day can attest to the fact that mistakes happen. Given the sheer volume of details, it’s inevitable and at the end of the day, most will find that how the mistake is rectified is typically far more important than the error itself.
The very same can be said for wedding PR. The amount of details that go into a real wedding submission – from the slew of images and the vendor list to the couples’ take on the day, can be numerous. Every now and again, a minor mistake is bound to happen.
Not sure how to proceed should you find yourself in this situation? Below you’ll find the top scenarios you may run into and how to respond in each:
When the mistake is yours: First and foremost, take a moment to breathe and gain a bit of perspective. An honest mistake is very rarely ever going to be the end of the world, especially when it takes place online and can be edited quickly. At the same time, make sure you have a bit of perspective as well. After all, one typo in a videographer’s company name may not seem like a big deal, but it certainly will be for the one affected.
Promptness is the name of the game when it comes to responding to an error. Your priorities should be the person being affected by the error, as well as the Editor. Your first order of business is to review the feature to make sure this is your one and only mistake. From there, quickly craft a note to the Editor to inform them of the error, supplying them with the correct information and extending your sincerest of apologies. From there, reach out to the party (or parties) affected and assure them that the issue was handled swiftly and make a note to send them the corrected feature when ready.
When the mistake is the Editor’s: Remember that Editors are human too, and things can happen. Take the time to review the feature at length to make sure the mistake you found is the only one and then reach out to them promptly, and in a courteous manner, to let them know of the issue. If the error itself affects one of the other vendors, or the featured couple, do follow up with them immediately to inform them of the issue and that it is being settled.
When the mistake is a third party: You may find yourself in a situation in which information you supplied for a submission is incorrect, unbeknownst to you. A bride or groom may misspell a vendor’s name or a member of your wedding day team may improperly credit another company. This is when it’s going to have to be a judgment call. If you have a solid relationship with the Editor and it’s a minor error, feel free to step in and assist with fixing the mistake. In other instances, you may request the person who made the mistake to reach out to the Editor directly and copy you on correspondence.
And what if you come upon a mistake regarding a feature that you had nothing to do with? Simply put on your gracious pants (they should be in your closet, next to your polite pants) and contact the person responsible for submitting the wedding to inform them of the mistake and to ask how it can be rectified. He or she may want to reach out to the Editor or may advise you to do so. Not sure who submitted the wedding? Then a brief and friendly email to the Editor informing them of the error (as well as the appropriate information to rectify it) is perfectly suitable.
And lastly, remember that these types of scenarios can be great learning experiences. Once all is said and done, dedicate time to review your standard operating procedures for submissions and refine them to ensure the same error doesn’t happen again. And then, move on to the next submission!