Small businesses owners often dedicate the majority of their time to managing their business and making their clients happy. In many cases, they get wrapped up in their day-to-day work and forget about themselves. After all, didn’t you go into business for you?
We explored time management and productivity techniques with Vanessa Joy of Vanessa Joy Photography in our recent Premium webinar. Vanessa shared tips for helping you run your business rather than letting it run you.
The workflow exercise below is all about finding what really matters to you and taking action to work towards your definition of success. Whether you want to create more free time to spend with your family, build a bigger client base, allow more flexibility for travel, or whatever else it may be, this organizational plan will help move you towards your goal.
“Parts of a Whole” Exercise
- Before anything else, you must define what success means to you in your small business. It’s probably something you thought about a lot at the beginning of your journey, so it’s a great place to start. Ask yourself why you went into this business and write a few of those things down. Are these still the things that equate to success in your mind? If not, do a bit of editing and come up with a full list of how you determine the success of your business today.
- Now that you’re refreshed on your why and what success means to you, grab a piece of paper and a pen. Draw a line down the middle to make two columns. On the left side write down the following things: anything you dislike doing for your business, the things you aren’t good at, the tasks that slow you down, any menial ($10 an hour) tasks, the processes you know are broken, and anything you do that you know your clients don’t notice.
- On the right side write down all of the things you love doing for your business, everything that defines your brand, and the things your clients do notice (for this, look to your reviews, emails from couples, etc).
Putting Your Plan in Action
And just like that you’ve outlined the priorities for your business! Everything written in the left column should be thoroughly assessed and prioritized. Set aside some time and create a potential plan of action to remove these tasks from your workflow completely. When assessing these tasks, it’s hard to visualize putting them in someone else’s hands. So, ask yourself if keeping them under your control moves you toward your definition of success. If not, it’s time to find an alternative whether that’s outsourcing, automating or hiring an intern.
For everything in the right column, these are the tasks that should continue to be in your realm and under your control. This is where you can make the most impact in your business and where you should be focusing your time. These are the tasks you went into business for.
We’ll admit, making an organizational plan for your business isn’t always easy, but we promise it will help you in the long run. Figuring out where to spend your time is the most important step – from there you can find tools for streamlining and begin to outsource some of the left column work.
Once you have made your plan, do your best to have patience and delegate. There’s no way to see results unless you wait!