» Taking Full Advantage of the Off-Season

Pro to Pro Insights

Jennifer Taylor, Taylor'd Events GroupThis post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui.

When it comes to planning ahead, there is no better time than the off-season to get organized and map out your next steps in business development. Whether it’s streamlining your client intake procedures or doing research on an idea you’d like to capitalize on, it’s best to make the most of the time during your off-season. If you can’t make time for it now, how do you plan to handle it when your days are filled with events?

off-season-blogHere are a few ways you can take advantage of your off-season and put your business in a better position for the year to come:

Jumpstart your social media

Has your social presence been lacking? Do you need a total overhaul on your accounts? Now is the time to map out your social media plans for the upcoming season. If posting to Facebook and Instagram is too time-consuming when you’re busy with other work, look into programs like Later and Schedugram that allow you to pre-schedule your social media posts. That way, you only have to set aside an hour or two of your time each month to plan out your posts.

Streamline your emails

Email drafts are a lifesaver – in addition to making your life easier, they also set a standard procedure for others as they send emails (or future employees if you’re not quite there yet). Although you’ll certainly want to tweak each email for its recipient so it stays genuine, creating drafts of your frequent emails will save you a lot of time in the future. Consider writing up drafts for initial responses to inquiries, follow ups, welcome emails and anything else that you find yourself sending out a lot.

Rebranding and Website Redesign

Rebranding is a major process and takes a lot of time and preparation – certainly not what you want consuming your time while you’re in the middle of peak season. If you’ve been thinking about changing your name, updating your logo or even doing a complete overhaul, start preparing as the off-season begins and aim for a launch date around the beginning of the next season. Even a simpler website redesign can take some time, so don’t wait to get started!

Planning a new project

If you’ve been thinking about launching a new service or building an extension of your company, the off-season is the ideal time to do your research and begin implementing the first steps of your plan. Give yourself enough time to map it out and understand that it is a work in process – it’s not something you can finish overnight!