» Take It From the Pros: Brand Yourself

In building your brand, it is important to remember that you are a direct representation of your company. Staying organized and well put together will help give the impression to your clients you will take care of their event in the same manner.

Take it a step further to promote a certain feeling by acting that way or wearing a certain item. Micheal Berrios from MB Entertainment and Mark Kingsdorf from Queen of Hearts Wedding Consultants have mastered presenting themselves as an extension of their respective brands.

Micheal Berrios from MB Entertainment consistently promotes his “Non Cheesy DJ/MC Service” by exuding the same look and feel with a put together look and recognizable glasses. Mark Kingsdorf from Queen of Hearts Wedding Consultants helps connect the imagery of the red Queen of Hearts logo with his professional look (and typically red attire).

As you create a vision of what your customer wants, be sure to explain your value and emphasize what makes your product or service unique. Keep in mind, the little things do matter and often can be a deciding factor among engaged couples. Once you pick the one thing you are going to focus on, do just that and stay consistent.

What strategies have you used to brand yourself and your business?