January is one of the busiest months for our WeddingWire Pros! With most of the big engagement season holidays now behind us, there’s a whole new class of couples starting to plan their weddings! With the increased traffic, couples will be spending more time on your WeddingWire Storefront deciding whether or not they would like to book your services. Revamping your Storefront will help your business convert more leads and secure more bookings.
First and foremost, your Storefront should be a representation of your brand and what makes you unique as a Wedding Pro. As the industry becomes more competitive, it is important to stand out from your peers in the industry. Below are three easy ways you can revamp your Storefront and reach more couples in 2014!
A great way to stand out is through your main image. When couples are browsing through the catalog, your main image is the first representation they have of your business. Take a look at your local catalog – choose a main image that stands out among your competitors and is more likely to draw potential clients to your listing. Couples are more likely to click on an image that features people rather than a logo. Choose a main image that exemplifies what you do and how your services will enhance the couple’s wedding.
Examples: If you’re a DJ, choose a main image of the couple during their first dance or a group of guests dancing. If you’re a Florist, select a main image with the bridal party holding your bouquets.
After selecting a new main image, take a look at your About Us section. When a potential client clicks into your Storefront, the About Us section is the first section shown. Make sure your About Us section speaks to your potential clients and explains what they need to know about your services or products. Try including a call to action at the end of this section to guide couples to do exactly what you want them to do – whether that be sending you an email, giving you a call, or filling out the contact form.
Examples: Ask yourself these questions to help you write the most important information in the About Us section: How many years of experience do you have? What makes you different from other businesses? Why are you the best choice for your given category? Are you excited about the opportunity to work with them?
Next up, review the photos you’ve added to your Storefront. By no means do you need to upload every photo you have, but it is important to have a selection of pictures to show the range of your work. Give couples a taste of everything you offer and leave them wanting more! This will increase the likelihood of couples clicking to your website to see your full portfolio, or reaching out to inquire further about your services. Now is a great time to clean up your pictures by creating a new album or deleting the old to make room for the new!
Examples: Try categorizing your photo albums in a way that makes sense for your business. If you’re a caterer, create an album for appetizers that’s separate from photos of your entrees. If you create bridal jewelry, create an album for necklaces and one for bracelets, and so on!
Carving out some time to revamp your Storefront with these three ideas will help you start 2014 on the right foot!