Andy Whittaker is Director of Market Insights at WeddingWire. As a client-side market researcher with 15+ years experience in both qualitative and quantitative methods, his efforts to better understand customer mindsets have directly led to the development of brand and product strategy. Prior to WeddingWire, Andy led research initiatives at other for-profit and non-profit organizations. He received his MBA from George Washington University.
As the Director of Market Insights, I’m constantly interested in hearing from both engaged couples and newlyweds about their wedding journey – from what excites them to any pain points they might have encountered. This information not only helps us to make their wedding planning experience greater and find better ways to connect them with pros, but gives us the opportunity to pass along these findings so you can gain important insight into your customers.
Since we strongly believe in getting to know your customers, we held a panel at WeddingWire World 2016 so attendees could hear from some engaged and newlywed folks about their experiences and offer advice for wedding professionals. After the panel, we found that many of our pros still had questions about the wedding planning journey and wanted to learn more from those on our panel.
While we can’t give you the in-person experience, we can certainly offer the chance to have your wedding planning questions answered! Below are some of the questions we heard from our members surrounding the pre-engagement period, with answers from engaged and recently married WeddingWire staff.
What is the first thing you plan to do once you get engaged?
“Celebrate, and decide on a wedding date! Then figure out a potential engagement party date so we can begin planning.” – Alex
“Tell our families, create a cute engagement announcement, and pick a wedding date and venue so we can start planning the rest.” – Melissa
“Update our status on Facebook.” – Elaine
Do you already have a venue in mind? What research have you already done to find a potential venue?
“Yes! I have dreamed about it since I was young! My family and I grew up summering in Avalon, NJ, and just knew from a young age this would be the perfect area.” – Alex
“I have always known that I wanted a hotel venue so I had a few in mind.” – Anonymous
“No, we hadn’t already selected a venue. No other research was done.” – Elaine
What conversations have you had with your partner about the ring selection?
“I have a family heirloom diamond so we have had a conversation about my intentions / interest in using that for my engagement ring. We haven’t discussed design or selection past that.” – Anonymous
“We went ring shopping once, and of course I did the occasional Instagram tag on diamonds I loved.” – Melissa
What are you most stressed about when it comes to planning?
“Coordinating so that we make both families happy throughout the process!” – Anonymous
“Choosing the best vendors for our needs.” – Americo
“Sticking to my budget and deciding on my guest list.” – Alex
Look out for additional posts in this series that cover engagements, vendor research, wedding venue selection, communication, and more.