» Public Relations: How to Stay Organized

 

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you with your wedding marketing and wedding PR, please contact us today.

 

One of the biggest hurdles that a wedding professional faces when incorporating wedding public relations strategies into their marketing campaign is staying organized. Between managing the day to day tasks of running a business, as well as keeping track of the clients themselves, the idea of adding yet another “to do” to the list can be an overwhelming one!

The good news? With a bit of organization and a few tools in place, you’ll find it far easier to execute, as well as keep track of, your efforts.

Not sure where to get started? Here are a few of my “must have” wedding PR organizational tools:

  • Media List: A post it with your local magazine editor’s email address will no longer suffice. It’s time to create a bona fide document with your targeted media outlets and their respective contacts.  Better yet, including any editorial calendar deadlines and make sure you’ve added them to your calendar as well, to avoid missing any important dates.
  • Vendor Lists: If you aren’t collecting the names and contact information from each wedding, then start doing so today. Not only will it come in handy with real wedding submissions, but you’ll have a much easier time getting in touch with everyone should a feature come of it.
  • DropBox: DropBox is a storage system that gives you an online spot for all of your large files. I keep my real wedding submissions here, categorized in subfolders named after the wedding itself. Not only can I find each wedding in an instant, it also allows me to share these large files with others (editors, vendors, etc) with relative ease.
  • Google Drive: Formerly known as Google Docs, this is a fantastic system for storing your files online, allowing you to access them from anywhere you have an internet connection.  Create a document within Google Drive that lists each of your real wedding submissions along with the status of each. This will keep you from resubmitting a wedding to too many media outlets at once, and also give any of your team members a real time answer as to the status of each submission.

Incorporating additional strategies into a busy wedding professional’s life is no easy feat but with the above organizational tools at your fingertips, you’ll be more than ready to take on the challenge.