This post was written by Jennifer Taylor. Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.
When you start your own business, it can be a bit of an adjustment to figure out your workflow. Since you’re running the show, you have to handle a lot of the administration and business development, and it’s essential to find a happy balance in your day-to-day work.
For me, running my company means that I’m not a major part of the event planning and team management. I don’t go into the office to work on weddings, as I now have other projects that I am working on, so my time is spent working on ways to further grow the company.
One of the biggest lessons to learn when running your own business is the art of delegation. When you have a team that you can trust to handle the routine work, it makes your life that much easier, and you’ll find that you can be more productive spending on business development. It’s really difficult to grow and expand if you’re always in the trenches.
Having a solid team is the key to being a great business owner. Your goal should be to have at least several full-time employees who can handle the bulk of the work and assign additional tasks to part-time employees and/or interns.
With that said, it is still necessary to check in regularly with your team. Their work speaks to your company’s brand, so take some time to stay up-to-date on what everyone is working on and make sure that you are reachable in case of emergency. We have regular staff meetings where everyone discusses their current projects – these are a great way to ensure that we are all on the same page.
Outside the office, use your time wisely and look for resources to help maximize your time spent on business development. New projects can sometimes be overwhelming, so employ to-do lists and block scheduling to simplify your tasks and stay organized. Consider sharing your techniques with your team as well – leading by example is one of the best ways to create a cohesive and streamlined environment for all.
As a business owner, you’ll find that you have a number of new responsibilities as you leave behind some of the more routine tasks. While it can seem stressful at times, it can also be quite a fun challenge – it is your brainchild, so have fun with it!