» HOW TO: Use QR Codes to Grow Your Business

A QR code is a specific matrix barcode (or type of 2D code) that is readable with specific barcode readers and camera phones. Whether you’ve heard of them or not, you’ve probably seen them around and wondered – what is this strange black and white box? In short, these QR codes connect people to mobile sites or information but what it is is not nearly as important as what is does.

According to an article recently featured on Mashable, 2D code usage quadrupled last year and can help increase your sales, customer loyalty, and revenue per customer. While popularity is increasing, that doesn’t mean all consumers have encountered these codes yet. Mashable recommends a short caption to help users understand how to download a reader to their phone and generally explain the process.

Great news – since your on WeddingWire, we automatically have created a personalized QR code for you! To access it, login to your account and click on the My Reviews tab. At the bottom of the page you’ll see your unique code. When a potential client scans your code, they’ll be taken directly to your Storefront and Reviews.

Some great suggestions on where to add your code:

  • Website
  • Blog
  • Business Cards
  • LinkedIn and Facebook Pages
  • Bridal Show Posters
  • Flyers
  • T-shirts

To make it as easy for your to jump in and stay ahead of the trends, we’ve also created a printable QR poster. With the click of a button you can have a formatted poster with your business’ code and information about how it works.

Any creative ways your business has used 2D codes?