» How to Cultivate Repeat Customers

Many wedding professionals do more than just weddings – they’re also event professionals who may provide products or services for birthdays, baby showers, corporate events and more. While many wedding services are one-time-only, others can be applied to different types of events. In those cases, each time you book a client for a wedding or event lays the groundwork for a turning that person into a client for life.

Below are a few guidelines to follow to help you cultivate repeat customers who will come back to work with you again and again!

How to Cultivate Repeat CustomersBe Personable

It’s important to build a relationship with all your clients. Having a relationship with your clients will lead to them thinking of you first when planning their next event! To build that relationship, always respond to any communication (phone calls, emails) in a timely fashion to show that you are reliable and they can depend on you to exceed their expectations. Whenever possible, meet with your clients in person so that you can establish a stronger connection than just a voice on a phone call.

Pro Tip: If you’re juggling multiple clients and have a hard time remember who is who, you can upload an image to their booking using our tools in the Clients tab! This is a great way to make sure you remember each of your clients by name and face, and it will help you remember them longer.

Be Their Guide

Most of your clients have never been married before, so keep this in mind when you begin working with them. While they’re new to the engagement process, you’re not! You are a helpful resource for them, guiding them in the right direction to make their day perfect. Gain their trust by sharing your experiences with them and you’ll build a stronger relationship.

Pro Tip: Consider sharing wedding planning tips on your social networks! You could also do a weekly post on your blog sharing different planning tips you’ve learned over the years. This is a great way to build dynamic content on your social networks that is useful for your followers.

Send Thank You Notes

After their wedding or event, be sure to reach out and thank your clients for their business. Just as couples traditionally write thank you notes for wedding guests, you can employ this same tactic with your clients. Express that you enjoyed working with them and look forward to working with them again in the future! This type of note will definitely be appreciated, and leaves the door open for future events.

Pro Tip: Following up after the wedding to thank them is a great way to not only show your appreciation of their business, but it’s an easy way to ask for a review as well! Showing that you care about that couple adds a personal touch, and they’ll more than likely return the favor by writing a glowing review.

If your wedding business does more events than just weddings, try these strategies to cultivate repeat customers who will more than likely spread the word about your excellent service to their friends and family!