This blog post highlights some great ideas from our friends at Animoto, see the original post and some more great video examples on the Animoto blog!
The holidays are an ideal time for businesses to express genuine appreciation and connect with customers in a more personal way. And what better way to do that than with a year-end video?
Videos are more personal and generally less expensive to produce than traditional paper cards. And, if done right, they can have a positive impact and go a long way towards building good will for your brand. Just keep in mind that you’re not trying to sell anything with your holiday video; it should express sincere gratitude and holiday sentiments, while showcasing your company’s personality.
Did you know premium Pros have access to the Video Builder tool within your WeddingWire account, which means users can create unlimited, professional videos in minutes? Decide the focus of your video (or videos!) this holiday season, and get started today!
Get inspired with these four popular types of holiday videos:
1) Happy Holidays Greeting
The “Happy Holidays” greeting is the most common type of company holiday video card, wishing viewers good wishes from the team. The possibilities are truly endless here, from a simple slideshow of team members or a group photo of the entire company, to a more elaborate reveal of the holiday message.
2) Year In Review
The Year in Review video greeting recaps events or happenings at a company throughout the past year. The best ones, however, use this type of video to communicate more than a laundry list of events or achievements; they weave together a story of sorts, mixing in personal, cultural and business achievements, rather than simply patting themselves on the back.
3) Thank Your Clients
Many companies use holiday videos to specifically thank customers for their business. These types of videos work not just to thank clients, but also for partners, other vendors, and so on. The most effective videos of this sort usually speak directly to the audience in a heartfelt way.
4) Funny Videos
Some of the most popular holiday videos tap into a popular song, trending news topic, or internet meme to show a company’s creativity, with employees exhibiting their talents and humor. The best of these typically do the following:
- Do something silly or quirky
- Have employees dress up in character and act out a screen
- Plan a lip dub with an entire team or staff
Ready to get started? These tips from Animoto will help you craft your holiday video! If you create a holiday video, be sure to submit it to the Animoto Holiday Video Contest for the chance to win some awesome prizes.