» Cultivating Win-Win Event Relationships

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

On the big day, engaged couples simply want one thing: a memorable event. They are counting on the professionals they’ve painstakingly researched and hired to handle everything as planned and minimize any potential bumps in the road before they cause issues.

Vendors at a wedding must work togetherHowever, brides and grooms tend to select one or two vendors at a time, often not considering the teamwork advantage of businesses working well together. Regardless of where your company lands in the planning/buying process, it’s to everyone’s advantage to guide the clients toward equally-skilled and team-oriented professionals.

Serving a couple on their wedding day requires teamwork, cooperation, and coordination, regardless of who does the hiring. It’s natural to value one’s own contributions as important; however, any professional who does his or her job without regard for other vendors at the event will undoubtedly cause conflict. All wedding professionals need to act cooperatively to be truly effective.

Below are a few common day-of conflicts Pros may encounter:

  • A busboy walking a direct path between the kitchen and guest table, unaware of the photographer’s line of sight, ruins the photo opportunity the photographer was after.
  • A photographer taking formal shots – planned for only 20 minutes but actually taking 60 minutes – delays the start of the meal. The caterer is working on a timeline for preparation and service, so now the food is cold and the chef is angry.
  • The DJ needs adjacency to the dance floor and clear space for speakers, but he arrives to find that tables are placed between the music source and the dance floor. He’ll have to play music at a lower volume to avoid making those guests closest to the speakers unhappy.

These conflicts can easily be avoided through more awareness and communication. Communicating your needs to your fellow vendors and listening to theirs in return will give you a better understanding of how the event will flow. The flow of the event and the ceremonial moments need flexibility to maintain the maximum energy; every interruption in the action resets the energy. The minimum number of stops and starts will result in a fluid and upbeat event.

If your company consistently does a great job working with other professionals, you rarely will lose business because a competitor charges less money. Often, what we see as disloyalty stems from our own complacency. If you have a small problem one day, a peer may softly and directly let you know what could have been handled better. And if you thank them and heed the advice, your relationship is stronger for it.

When in doubt, ask yourself: Is this in the best interest of the couple? When you work with people who develop the same outlook and make the effort to work as a team, you’ll develop win-win relationships that will yield greater success time and time again.