» How to Avoid Becoming a Wedding Industry Cliché

The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.

The all-time cliché success advice from business coaches is to just be yourself. If only life were so simple! In reality, such an approach works for a scant few. As a professional in the wedding industry, it’s important that you rise above maintaining the status quo and come up with ways to be original.

To avoid becoming a wedding industry cliché, ask yourself these questions, below.

How to Avoid Becoming a Wedding Industry ClichéAre you aiming to be the best or to be the most unique?

One can debate who is best at something all day long, but that’s completely subjective and cliché. It’s far better to be different, striking, unusual, interesting in one or various ways. People and work that are truly set apart from the crowd don’t have to shout (figuratively or literally), “Look at me, look at me!” Their work and personal style do that without the accompanying fireworks.

Do you have 10 years of experience or 1 year of experience 10 times?

Many professionals stop growing after a few years in one job or profession. They simply start to repeat themselves. Yawn! Whether you change your services or start coming up with out-of-the-box wedding ideas, be original. Over time it becomes clear that your company produces fresh work for each client. Don’t keep giving tired, repeat performances – try something new and different each year.

Are you obsessively comparing your business to your competition?

Seeing your competition at work, on websites, or in any forum will automatically cause you to compare yourself. If you’re looking for inspiration, find it at conferences, on websites and photos from across the country and around the world. Don’t just copy. Find an inspiration that amplifies or alters what you do.

Are you continuing to learn and grow as a wedding professional?

The best way to continue improving your business in the wedding industry is to join networking groups or associations and attend industry conferences. These are places where you can make friends in your line of work and stay in touch. You can spur creativity in each other until the end of time. Associations like ADJA, ABC, The Bridal Society and NACE also offer structured award programs with criteria and real judging, which means you have the opportunity to distinguish yourself among your peers.

Are you seeking recognition for your work?

Not every client will recognize your brilliance. Some will appreciate and fawn over mediocrity. It doesn’t matter. It is YOU who sets the bar in separating your company’s work from the masses. If you work to enhance and improve your week every week, and find ways to communicate its value with style and effectiveness, you will surpass all clichés and rise to the top.

By asking yourself these questions, you can determine whether you’ve become complacent or if you’re standing out from the rest of the industry. Revisit this post once or twice a year to refresh your business strategy, and you’ll rise above the most common wedding industry clichés!